What is SEO?

Search engine optimisation (SEO) is a digital marketing method used to increase the quality and quantity of organic search traffic to your website.

SEO encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 90% of your customers use the internet to find products and services.

Jules Ward
SEO Director
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SEO audits

Success starts with a rock-solid game plan, which is where our in-depth SEO Audit comes into play. Our Gurus document where to find your quickest wins and long term opportunity.

This includes mapping your current presence across search and identifying what strategies your competitors are using.

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Keyword research

A key element of SEO is aligning every website page to the most profitable and relevant keywords.

This requires first understanding who your ideal customers are and how they behave online. Effective keyword research looks at the full customer journey to ensure you're maximising your visibility at every stage.

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SEO copywriting

When it comes to success online, SEO and content are the inseparable dream team. That's why you need a skilled copywriter to ensure every word on your website is doing the heavy lifting.

SEO Copywriting balances optimising for search engine visibility, while also bringing your unique brand to life.

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Quality link building

The authority of your website (Domain authority) is still a fundamental ranking factor that Google considers. That's why link building is crucial to a successful strategy.

Our in-house link building team focuses on building links that are relevant to your audience, so not only do you get a ranking boost – you also attract traffic from potential customers.

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Technical SEO

Technical SEO strategies focus on improving how well both Google and your users can access your website.

There's a wealth of tried and true technical SEO strategies to implement, such as boosting pagespeed, implementing schema, setting up SSL, fixing 404 errors, updating your XML sitemap, and changing internal linking for orphan pages.

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Local SEO

Local SEO is all about cementing your online visibility on a local, regional, and/or national level — in a way that boosts both your online and foot traffic. Did you know: 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Nectafy)

Establishing and optimising your Google My Business Profile is a key part of any local strategy.

Jules Ward
SEO Director
Jules-transparent
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Hear more from Companies like yours.
We work with great companies of all sizes and we’ve helped big name brands grow even bigger.
"We've been utilising the services of OMG for over 2 years and couldn't be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia. "
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Michael Faro-Tusino - Digital and Retail Manager
"Great experience working with OMG on our SEO/SEM for 3 years - responsive, helpful, proactive and very pleasant to work with. Highly recommend."
Stephanie Reid
Ultraceuticals
"It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!"
Marvin Christian
1001 Optical
Meet the Guru behind 550% increase in organic traffic

Meet Daniel! During the week, he's smashing client revenue goals while listening to the Interstellar soundtrack before bed!

Success Stories
Let the numbers do the talking. Our clients have achieved incredible results!
See for yourself the results achieved for Australian eCommerce brand Calvin Klein. 137% more organic revenue, 52% more organic traffic, and huge ROI.
1001 Optical are leading Australian eyewear specialists with 25 years experience in the industry. They partnered with OMG on digital marketing, SEO and PPC that works. The results? 562% more conversions. 314% higher organic conversion rate. 1,161% more clicks from PPC campaigns.
Cloud Collective partnered with OMG to develop a robust SEO and content campaign. Here’s how their strategy shift helped them grow faster in 12 months.

Drive genuine business growth with an all-star SEO Agency

Accomplish massive boosts to organic traffic. Outrank the competition on the keywords that all your potential customers Google. Experience long-lasting skyrocketing sales. This can all be achieved when you partner with an SEO agency that knows how to craft a finely tuned campaign.

And that’s who we are.

Whether your business wants link-building on high-authority sites or just needs a little bit of love on internal linking and in-depth keyword research, we can do all that and so much more.

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Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with an SEO company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed SEO campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their SEO strategy with our services.

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Dominate Google search results

Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

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Partner with genuine SEO experts

While some SEO companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

Why should I trust OMG as I’ve been burnt by other agencies before?

It’s simple, our SEO services provide complete clarity and transparency over each and every SEO strategy, optimisation, and edit we make across all areas of the campaign. While most SEO companies twist and bend their results, we remain 100% in our numbers. In turn, this puts the pressure on us to provide you a white-hat SEO campaign that will always drive authentic and long-lasting results on all the search engines.

Moreover, all of our revenue-raising SEO strategies are results-driven. This means that any digital marketing idea or insight we make is based on cold, hard numbers. And the results speak for themselves: 1,000+ happy clients who’ve enjoyed major search engine results. Whether it’s Business Telecom increasing organic users by 112% or TennisGear experiencing a jaw-dropping 744% increase in organic conversions, it’s clear to see that we’re one of the best SEO companies in Australia.

What does an SEO agency do?

In short, SEO agencies provide search engine optimisation services to another business to help them improve their organic online visibility on search engines like Google.

SEO agencies will typically conduct a thorough audit across the entire brand and website to identify key pain points. This could be low ranks on search engine results pages, sub-optimal web development leading to slow load speeds, minimal link building, and so much more. An SEO agency will then act upon these pain points, with their SEO specialists implementing strategies and tactics ranging from meta description optimisations, keyword research, to link building through content marketing.

Once implemented, search engine optimisation services will then monitor the performance of each change then provide to you regularly updated reports on their SEO efforts.

In house SEO vs outsourcing: which is right for my business?

That entirely depends on your business situation. Do you believe that you can build up or cultivate the talent to create an in-house SEO marketing team with enough budget to sustain it over the long-term? Usually, that answer is no. While in-house SEO marketing can provide more direct control over everything, being able to afford and manage a team for most businesses can be unsustainable. This can be especially taxing when managing other digital channels such as paid advertising and social media marketing.

Simply put, SEO agencies generally blow in-house teams out of the water. With generally more experience and unique insights across multiple industries, SEO companies can create completely custom SEO services that can answer every pain point a client might have. Offering better SEO efforts with positive results at a noticeably faster pace, teaming up with an SEO company is a complete no-brainer for most businesses.

How do I choose the right SEO company?

Regardless of what SEO company you decide to go with, you need to choose one that you wholeheartedly believe can provide you the best results that also pair perfectly with your digital marketing efforts. Easy, right?

Finding the best SEO company in Australia can be a little more challenging than expected, with hundreds of SEO companies across the country touting their SEO services as the best in the industry.

To find the right SEO company for you, you need to start by asking the right questions. What will your SEO company do for my business? What kind of strategies would you employ to get the best organic search results? What businesses have you worked with before and how did your SEO services provide them more revenue?

Ask the right questions to any SEO company and you can quickly see if they can improve your revenue in organic search.

How long does SEO take?

Let’s make this clear: search engine optimisation (SEO) is all about the long game. It can take months before SEO services, even from the best SEO company in Australia, start showing major results. Any SEO company that boasts of overnight success and instantaneously more traffic with their SEO campaign is likely lying. 

Nevertheless, if you invest your time right and partner with the right SEO company, your business can experience massive increases in sales and revenue through meticulously planned search engine marketing. They’ll be realistic about their timeframe and they’ll firstly target areas of your own site that needs more love first. Whether it’s technical SEO, internal links to key pages, or even keyword research, a talented SEO company will rejuvenate your business website over a period of time, and you’ll definitely notice it in the long run.

Do you focus on big or small companies?

Everyone. Small businesses, enterprises, and all else in between come to us to get their digital cranking. Get results regardless of the size of your company. From tradies, to online retailers, to the biggest enterprises across all verticals, the best digital agencies know that the "formula" is the same to get outstanding results. Chances are, we've already worked with someone just like your business, which makes helping you grow, that much easier.

Are you the cheapest SEO agency?

No, and we don’t pretend to be. As an SEO firm, we focus on high-quality and generating long-lasting revenue-raising results. That means no cheap search engine optimisation tricks, no false promises, and no smoke and mirrors.

Another digital marketing agency might pride themselves on being cheap, but they rarely get you the long term search engine optimisation results. In fact, Google and other search engines might actually penalise your website with the dodgy practices these SEO firms use. Cheaper does not mean better, and that certainly is the case for SEO services.

For OMG, we pride ourselves on our hands-on, results-based approach that is all about providing your company with SEO services that greatly improves organic traffic and revenue. We go above and beyond to ensure every SEO campaign we implement and every content marketing plan we push forward, is done to improve your business in the long-term. If you want real digital marketing success on search engines, then the SEO cost should never impede that.

What to ask an SEO agency?

During your search for the right SEO partner, you’ll need to ask the right questions to ensure they’ll obtain the best returns for your brand. Here are some options to use when deciding which digital marketing agency and SEO service is right for you.

How will you improve my rankings? This one’s an obvious one, yet it can tell everything you need to know about their approach to any SEO campaign. Every business will need a unique SEO strategy that takes into account your target market, industry, as well as your current digital marketing strategy. So an agency that mentions a barebones SEO strategy with little relating to your brand can be an easy red flag.

Do you have any recent case studies? It’s important that all digital marketing services come from an agency you can wholeheartedly trust. An easy way to build that trust is to see how they’ve helped other brands like yours. Be sure to identify what were the end results, whether that’s more organic traffic and website visitors, boosted online visibility, or higher sales. 

What key metrics do you look at when it comes to SEO? Just as vital as SEO strategies is how each of these will be measured and tracked. You’ll want to find SEO consultants who’ll regularly report clear findings which you can dissect and understand.

Figuring out the difference between SEO and PPC?

Search engine marketing is split between search engine optimisation (SEO) and pay-per-click (PPC) advertising. Each can become huge boons and consistent revenue streams, so it’s important to consider each carefully before spending time on each online marketing channel.

Search engine optimisation is all about boosting your organic search traffic on search engines like Google and Bing. This is usually done through SEO strategies including content marketing, technical SEO, and local SEO. Typically low in cost, search engine optimisation can take months to show improvements in organic traffic. 

PPC advertising is a paid digital marketing strategy using platforms such as Google Ads that similarly aims to improve your web page traffic and online visibility. Rather than battling for SEO ranking, your pae will generally be placed above organic ranking websites. While a little more taxing on your digital marketing budget, PPC advertising often returns faster results.

Regardless of whether you choose SEO services or Google Ads, both play a crucial role in your overall digital marketing plan.

What SEO services do you offer?

Enterprise SEO: Our Gurus can provide customised SEO solutions that can be easily scalable to your business. Our evidenced-based strategies will smoothly slot into your online marketing strategy like the final piece of a jigsaw puzzle.

Local SEO: Looking to top the search results on your localised target market? Our SEO experts can craft the perfect local SEO campaign that’ll outshine other digital marketing services.

Lead Generation SEO: Score more qualified leads and website visitors keen to become regular customers with our lead generation SEO strategy. We’ll connect to your target market and get the results you’ve always wanted.

eCommerce SEO: Beat the competition on all the search engines with specialised eCommerce SEO services. From schema markups, review integration, to content that pairs perfectly with social media marketing, let the Gurus level up your online store.

Will adopting SEO help boost my sales?

Yes, and there’s no debate. SEO is an incredibly easy way for your business to boost search engine visibility and more traffic to your website.

By implementing simple but thoughtful optimisations to your key website pages, you’ll be able to reach new potential customers who are more likely to make a conversion. Targeting relevant search terms and search queries then enhancing your odds with tactical off-page SEO, your brand has the best chance to bulldoze the competition on all the search engines and skyrocket your ROI.

What’s the easiest way to get started on SEO? That’s through partnering with the Online Marketing Gurus! Our specialists provide top-notch SEO services that will ensure your website leaps over the others on major search engines including Google and Bing.

Through our SEO services we’ve helped Net To Pet generate 220% more organic traffic and Ryderwear gain 150% more revenue. Whether you an SEO service to revolutionise your digital marketing, or an SEO service that can bolster other channels like social media marketing, OMG is there to help.

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100% transparency, no excuses, and no dodgy practices. Just serious digital results.