SEO Services

A lot of SEO agencies talk the talk, though they don’t always make impact. Our focus is on high performance campaigns with revenue-shifting results you can see. We’re talking serious growth and revenue for over 1,000 businesses. The reason we can deliver these results through SEO?

Because we ditched the status quo from day one.

Years in the industry made us see that too many people are opting for cookie-cutter strategies, short-sighted tactics, and strategies that are nothing more than smoke and mirrors.

Our approach is entirely results-driven. No excuses, no jargon and no smooth-talking to mask a lack of progress. Everything we do is based on real figures, real performance targets, real revenue growth and real return on your investment. Here’s the data to prove it. 20:1 ROI revenue gained. 400% more leads. 10x more revenue.

Did we mention that we’re straight talkers? Lots of agencies out there will bamboozle you with hype, jargon and shiny campaigns that are really nothing more than digital facelifts. But we tell it how it is. You outline the goals and financial results you want in real terms Then, we go and get them for you. You always know what’s going on.

In fact, our whole model is built on transparency and honesty, all through building real relationships, and delivering revenue results. In other words, putting customer success as the #1 priority.

Naturally, we can’t strive to be the best SEO company in Australia without a superstar team. Our Gurus have an insatiable passion for all things SEO, PPC and online marketing. Best of all, their experience working with 1000+ companies all over the world means they’ve got the lowdown on what works, and what doesn’t.

At the end of the day, it’s how we think, what we do, and the way we relate to your business that really makes us the best SEO company in Australia. Our Gurus focus on building a relationship with each of our clients, so we can ensure each strategy is built with the sole aim of solving your business challenges and smashing your goals. In short, we’re not satisfied unless we’re making things happen. What better proof than our ratings? We’ve racked up more than 200 reviews rating us at 4.8+/5 on average. That’s makes us one of the best rated and most loved agencies in Australia!

Need more proof that we’re the best SEO company in Australia? Take a look at our partners – the likes of Google, Shopify, Adroll, Hubspot, BigCommerce and Trustpilot. It’s no mean feat to become a partner with some of the biggest industry heavyweights. To be a Google SEO partner, for example, a company needs to follow best practices and earn Google’s trust. Google insists that all of its partners use the best tools and stick to its guidelines. They need a thorough understanding of best practices and online advertising, with an impressive track record of success. OMG has achieved this recognition.

We’ve been recognised with industry awards too. But we don’t let it go to our heads. In fact, we invest millions into research and development to make sure we’re always delivering the most cutting-edge, hyper-targeted and super effective campaigns.

Here’s the simple definition: an SEO agency offers search engine optimisation services to businesses to help them improve the visibility of their website (and brand) online.

On the surface, SEO is a pretty simple concept. You make changes to your website to make it more attractive to search engines for specific keywords. Those search engines reward you with higher rankings. The closer you are to the top; the more people see your website. This drives more conversions and, ultimately, more revenue.

It’s in the execution that SEO becomes more complex. That’s where an SEO agency really adds value. With experts in different areas of search engine optimisation, such as technical SEO, content, data analysis and pay per click (PPC) advertising, an SEO agency can create and execute a razor-sharp strategy that delivers revenue-busting results, over and over again.

So far, this is all very theoretical. Let’s look at what this means in reality. What will the SEO agency actually do when you work with them? How will they get you to those all-powerful results?

The best agencies start with a comprehensive SEO audit. Do you already have an existing website? Some social media pages? Perhaps you’ve dabbled in SEO before? Your SEO agency will take a look at where you are, what strategies are working, weak spots and areas for improvement. They’ll look at the site architecture and content factors affecting your rankings and conversions, as well as the SEO performance of your competitors. Armed with this data, your SEO consultants will outline the most effective strategies required to gain traction and drive better quality traffic to your site. (Remember: the higher quality the traffic, the more chance of conversions).

The agency will also conduct in-depth research into the right keywords for your target audience. This is the really meaty stuff. Each page of your site will be optimised for ideal keyword placement. And all content will be refined to include elements that perform well with search engine algorithms. Your agency will also build quality links that boost your authority and trust rating with search engines.

There’s another thing that your SEO agency will do that many people might overlook: reporting. Quality reporting is more important than you might think. Especially if you’ve got a boss to impress. A great SEO agency will make your reports easy to understand so you can get to the nuts and bolts of the data in moments, rather than spending days wading through Excel spreadsheets and formulas. You will be able to point to the data and see how much the campaign cost, the specific campaigns that are working well vs not working well, your positions in the rankings, conversions from the traffic, and the all-important return on investment. (That’s the bit that will impress your boss.)

Arguably one of the most important things an SEO agency does is continually analyse and refine your strategy. SEO is never-ending, so the work of your SEO agency never ends either. The impact of every optimisation strategy is tracked and analysed in insane detail. If a strategy isn’t working as well as it should, it will be altered or dropped entirely. If the strategy is working well, the agency can look at tweaks to make it work even better. It’s through this continuous “doing” that your SEO agency achieves brilliant results.

Chances are, you don’t have anyone in your in-house team who can exclusively devote the time needed to improve your website’s search rankings, not to mention stay on top of all of the current trends, best practices and Google algorithms. An SEO consultant does exactly that. They can work with your business to provide a unique strategy that will make you more visible and more profitable. Think of them as the SEO guru you always wanted, without all the strings attached.

With the right SEO consultant, you get instant expertise and experience. We’re talking about those in-depth “wow, I never knew that!” skills that are not possessed by existing staff members. An SEO consultant is a subject matter expert. This is what they choose to do for a living: SEO. This means they are entirely dedicated to knowing current and future trends that have an impact on search result rankings, tactics that work, tactics that don’t work, the latest Google best practices and anything else SEO related. Then, they use this fountain of knowledge to provide you with recommendations and strategies that will help you appeal to the right audience at the right time and turn them into leads, and eventually, customers. Do you operate in a highly competitive space or a new product category? The right consultant can help you build brand awareness through a finely-tuned SEO strategy.

Here at OMG, some of our SEO consultants have formulated digital strategies for over 550 clients (and counting!). This means you get the benefit of their experience from other companies. Need to increase your conversions? Our team do that every day for thousands of clients. Trying to get more bang for your digital buck? See how our consultants did exactly that for VetShopAustralia. Want to build an authoritative digital presence? Our SEO consultants have been there and done that (you can even read all about it).

An SEO consultant can also keep your website safe from penalties. Do you know which SEO practices to avoid? You might be able to list a few but an SEO consultant will go the distance and make sure your website only uses “white hat” tactics. None of the “black hat” tactics that Google and other search engines frown upon.

Another reason to engage an SEO consultant is for the outside perspective. You may have assembled the most talented team of digital marketers on the planet, but an SEO consultant can come in and see your campaigns clearly. Complete and utter objectivity.

Their services don’t stop when they press “go” on your SEO campaign. An SEO consultant helps you monitor search engine data and extract insights. They put the spotlight on what’s working and what’s not, so you can invest your SEO dollars more effectively and enjoy rapid growth.

The bottom line? With the help of a trusted and experienced SEO consultant, you can increase website traffic and boost your profits while avoiding the landmines that could hurt your website (and brand) in the long run. Most importantly, you’ll have a partner who makes it their mission to drive your SEO success. 

It depends. Every business is different and whether you choose in house, outsourcing or a combination of both will depend on a few key factors. The most important thing to recognise is that driving serious revenue requires teams of experts to make it happen. That’s true no matter what part of the business we’re talking about.

This is where SEO agencies typically blow in-house teams out of the water. Why? Because SEO agencies are experts at what they do. They do SEO day in and day out. Plus, they’ve usually worked with a wide range of businesses, of all sizes, across different industries. Our OMG Gurus have worked with 1,000+ clients! Bottom line is they are well-versed in what works and what doesn’t. They’re also clued in on how to fine-tune strategies for maximum impact, and they’re adding to this knowledge every single day.

Another pro of SEO agencies versus in-house SEO is that agencies keep up-to-date with the latest SEO news as part of their job. When Google changes its algorithm, you can bet they’re the first to know. By contrast, as a rule, an in-house team tends to be more focused on specific outcomes, such as campaign results, and only those changes that impact current campaigns.

Another factor to think about is timing. There’s no clear winner when it comes to how fast in-house teams and agencies can deliver SEO services. The bonus with agencies is that they come with high-quality teams set up and ready to work, so getting started tends to be faster. But it’s worth noting that if you want an agency to prioritise your project ahead of their other clients, you need to either commit to spending more on the project. Basically, you can’t have it good, cheap, and fast – that’s known as the “Impossible Trifecta”.

We can’t compare SEO in-house versus agency without talking about budget. The option that you choose has to make sense for the company from a financial point of view. Think about it: If you hire an SEO specialist to work in-house, their salary will cost you approximately $76,000 per year. Add employee benefits, office overheads, admin fees, training and onboarding, and you’re looking at over $100,000 per year. Not to mention you’ll also have to fork out for SEO tools to help with keyword analysis, backlink opportunities, optimising headlines and more.

Outsource your SEO work to an external agency and you can get a tech audit, keyword strategy, ongoing link building campaigns and reporting for around $4000 to $6000 per month, or $72,000 per year. Your agency already has all the tools it needs at its disposal, so there’s no need to dig into the budget for those.

What does this mean for you? If you’re a small business working with a limited budget, outsourcing your SEO efforts to an external agency is highly recommended. Larger enterprises with the dollars to invest more heavily in SEO have the freedom to manage it in-house and even partnering with external resources where necessary. The real question is whether or not it will bring the returns you want.

Why not talk through your options with a member of our team? Get in touch.

Here’s the bottom line: If you want results, you need an SEO agency that can deliver on its promises. That’s where your #1 challenge lies. There are so many agencies out there claiming to offer the best SEO services (or maybe the cheapest and best) that the task of finding the right SEO company is totally overwhelming.

Your mind is bursting with questions: How do I find the right SEO agency? How do I know the SEO agency I choose will do what it promised? Are they just telling me what I want to hear so they can make money off my business? How do I know that I’m working with a white hat agency, not a black hat one? Which areas of SEO does the agency specialise in? Are they best with the on-site strategies or better at dealing with the technical side?

The answers that an SEO agency gives to your questions can help you to figure out who’s the real deal. And by real deal, we mean an SEO agency you can trust. One that takes all of the work out of your hands. An agency that sinks their teeth into your business and creates a strategy that works for your unique business needs. And an agency that doesn’t stop until they generate more revenue and provide better returns. Not too much to ask, is it?

Start by drilling the agency on how they will improve your rankings. Their answer will reveal a lot about the SEO agency and how they work. It’s important to remember here that SEO isn’t a one-size-fits-all solution; every website needs a unique strategy. So, avoid an SEO agency that says something like “we’ll build links and add content”. This kind of catch-all strategy won’t cut it. Instead, look for an SEO company that will take an in-depth look at your website before they commit to a specific strategy. The right agency will talk about doing some kind of website analysis/competitor analysis first. (Hint: we offer a $2,000 audit for FREE! No obligations, no catches. Just real, revenue results. Claim your free audit now)

Second, focus on communication. Communication is always important in business, but in the fast-paced world of SEO, it can make or break your campaign. After all, Google makes about 600 changes to its algorithm every year. That’s almost two changes per day! If your SEO agency has gone AWOL, how do you know that they’re keeping ahead of these changes and stopping your website from dropping down the rankings? SEO is not a set-and-forget strategy. So, at an absolute minimum, you should receive a monthly report showing the work done by the agency and the results. But to really turbocharge results, look for an agency that will proactively hold regular meetings and be responsive over email and phone calls.

Another way to make sure you choose the right agency is to look at who they have worked with before. Nobody can provide better insight into an agency’s abilities than previous clients. Don’t be put off if the agency has mostly worked with smaller businesses. In fact, that could mean you get just the type of personalised service that you’re looking for. The ones you want to be wary of are those agencies that won’t openly tell you about their previous clients. An agency that won’t provide any information is an agency that’s probably failed its previous clients – and that’s an agency you want to avoid at all costs.

Let’s cut to the chase: There’s no magic SEO voodoo that will fly you straight to the top of page one. SEO takes time. Google gives the highest rankings to websites that have rich, dynamic and relevant content that uses keywords in organic and contextual ways. It can take months for Google to recognise and trust your website. You can’t just ‘SEO’ your website and watch your sales soar.

Now for the good news. Working with a stellar SEO agency like OMG means you have consultants dedicated to hitting your goals. They’ll be realistic about the timeframe for success because they base it on a heap of factors. Where are you starting from? Was your website designed to be search-friendly? Are there broken links and obstacles? Has your website ever been penalised by Google? How competitive are your industry and keywords?

Our Gurus take all this information to build the right plan for your campaign. We’re incredibly transparent about how long we believe it will take to start kicking your goals. No false promises. And definitely no quick fix “black hat” tactics to speed things along. That’s not the way we work.

Speaking of goals, you need some. The only way to work out whether you’ve “arrived” is to set clear ROI goals as your destination. This could be getting more traffic to your website, reaching a higher rank in the SERPS, driving more sales conversions, or all of the above.

Now, let’s go back to those crucial factors. One of the most important things that will determine how quickly you reach your goals is the competition. It’s much easier to win a race against 10 runners than against 100. The same goes for SEO. For example, it’s much easier for us to rank higher in Sydney searches for an SEO agency than in worldwide searches.

Another factor is budget. The more budget you can invest in your SEO campaign, the more tactics you can do that will accelerate your results. For example, you’ll be able to produce more regular content which gives you the opportunity to use more keywords and improve your rank.

Truth us, the work never really ends with SEO. It’s not a tactic – SEO is a long-term strategy that has revenue-shifting, business-transforming results. Like anything that requires talent and skill, the longer you work at it, the better results you’ll see. Unless it’s a special promo campaign with an end date, there’s always more you can do to fine-tune, test and add to your strategy. Although it takes time for the results to show, once you’re up there, SEO delivers a great ROI over and over again. On the flipside, without continuous improvement and maintenance, all your hard works falls apart. Links rot, content goes out of date, new algorithms affect different parts of your SEO, and the competition glides ahead.

Getting started with your SEO can take around 2-4 weeks, depending on where you're at. That’s something your $2,000 free audit will tell you. We just need some basics about your company, your domain, etc, so we can understand your situation before we get down to business. Then we’ll send you an audit of your website, including an in-depth roadmap and timelines to accelerate your SEO success.

No and we don’t pretend to be. We focus on quality and getting revenue results. No shoddy stuff or shifty business. No cheap quick fixes or false promises. There are lots of SEO agencies that focus on being cheap, which gets poor results. We're not one of them. We’re dedicated to making you successful and helping your revenue grow. Really grow.

Cheap SEO agencies come with risks. It’s never nice to admit that about our industry peers, but it’s true. SEO requires a super-intelligent marketing strategy to work. If you're doing it on the cheap, the agency working for you is cutting corners. There’s simply no way they can invest the time, resources and tools into getting long-term results on a shoestring budget. We’ve been around long enough to see many people try… and fail.

Here’s the risky bit. Not only are you getting little to no value, a cheap SEO agency could be damaging your website rankings and your brand reputation. You know those long waffling blog articles that don’t make any sense, or really tell you anything, but are packed with obvious keywords? That’s a clear sign of a cheap SEO company. They aren’t providing something of value. Just a quick fix.

You can also recognise a cheap agency because they’ll struggle to demonstrate the SEO practices they are using. Worse, they’ll conceal their tactics and give you some story about “confidentiality”. The problem is, with a cheap SEO agency, you might actually see some immediate SEO gains. This is because the agency might just point a bunch of linkbacks to your site in the hope that their low efforts will yield high results. But before you get excited, this is not a valuable strategy that’s going to hit your long-term goals and make a real difference to your business.

Shelling out for an SEO campaign is a big deal. It needs to be treated as such, which means you should choose a reputable agency who will become your long-term partner. Our aim is for every single one of our clients to see a remarkable return on investment, both in the short and long term. In order for this to happen, we work closely with our clients, get to know them and their challenges, and invest in the partnership.

One more thing: unlike the cheap SEO agencies, we won’t offer “100% satisfaction” or “full money back guarantees”. That’s because SEO is always shifting and changing. Nobody has control over Google except, well, Google. What worked last month probably won’t not be working well this month. When you trust a reputable agency with your budget, you can trust that you are investing in experts who keep on top of these changes and put your website at an advantage.

We do provide some freebies, though. Claim your free SEO audit of your website worth $2,000. No obligations, no catches. We also provide free SEO workshops and you can get free insights from our OMG Academy. Don’t say we never give you anything!

Choosing the right SEO agency could be the best thing you ever do for your company. But it can be an overwhelming process. To narrow down your options and get the right match, ask these questions:

How will you improve my rankings? An obvious one, but the answer reveals a lot about the SEO agency that you’re dealing with and how they work. Every website needs a unique SEO strategy that takes its current state, its competition, and industry into account. Choose a firm that will do a comprehensive audit of your website first.

Do you have any recent case studies? You wouldn’t employ a new staff member without getting references and checking out their background. The same applies for your agency. See some case studies and even chat with clients they’ve worked with. There’s nothing more revealing than hearing it from the horse’s mouth.

Have you worked on any projects which are similar to mine? This is really focusing on your goals – what you’re asking is whether the agency has helped clients achieve similar goals to you. If yes, you know they’ve got the goods to deliver. It’s good to know whether they’ve ever worked with clients in your industry too, as it means they know what works and what doesn’t for your specific target audience.

What were the biggest challenges you faced in these projects, and how did you overcome them? This is a great way to find out how the agency rallies when the going gets tough. Look for an agency that demonstrates innovative thinking and resourcefulness.

What key metrics do you look at when it comes to SEO? Just as important as the initial SEO strategy is the agency’s ability to measure the results so they can adjust and finetune accordingly. You’ll also want to report back to your boss on how successful the campaign has been, and your return on investment.

What SEO tools do you use? Many SEO agencies like to protect their methods – in a saturated market, it’s only natural. But you need to know that they’re not using any black hat methods. There needs to be some transparency. Asking them about SEO tools is a good way to get a feel for how they work.

How does your internal training process work? The SEO world is constantly moving, so it’s vital that the agency is constantly educating its team about the newest, most effective tools and tricks of the trade.

When will I begin to see results? The million dollar question. Everyone wants to know how quickly their website will be ranking for specific keyword phrases. But it’s impossible to commit to a concrete timeline. What you’re looking for is an agency who will give you an idea of what to expect over a period based on their experience and know-how.

Can you guarantee that I’ll rank on the first page of Google? A trick question because the right answer is actually “no”. Google constantly updates its algorithm, so no legitimate SEO agency will promise you first page results! Nobody but Google has control over organic search positionings.