How An Office Fit Out Company Reached The Top Of Rankings

25%
Increase in organic traffic YOY even in the 5th year
310%
Growth in organic revenue YOY
1614
keywords ranking, up from 640
75%
growth in organic conversions

CASE STUDY

inOne Projects

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

SEO

Industry

Trades

Company Size

Small

Location

Sydney

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About inOne Projects

inOne Projects is a full service design, project management and construction company specialising in innovative space solutions. For years, they’ve delighted their commercial clients with office fit outs and refurbishments that make life easier.

Challenges

Ready to establish their business as the market leader, they needed their digital presence to drive real-revenue results. That’s where OMG came into the picture!

inOne Projects partnered with OMG to optimise their website to reach the top of rankings. With organic traffic flowing in, their online presence began driving new enquiries and winning them clients.

And the results just keep getting better. After 5 years, they’re still seeing consistently improving SEO traction, meaning the new customers just keep finding them. This is to the point, they no longer need to invest in Adwords to keep their sales engine running at top speed.

  • Tough competitors in a booming industry made it challenging to stand out
  • Being outranked by competitors for key search terms, such as “home design”
  • Website not attracting enough enquiries, meaning more effort and money on paid channels

Our Approach

inOne Projects became the market leader in office fit outs and refurbishment, with the help of digital marketing that works. OMG optimised the website to ensure every page was reaching the top of rankings and attracting new clients.

Strategy & Execution

OMG - Badge - SEO

Streamlining website and content for optimal performance and experience

Strategic SEO ensures the inOffice Projects website reaches to the top of rankings. With an optimised website from start to finish, more organic traffic translates to more conversions.

OMG - Icon Badge - Website

Boosting website authority with targeted and high quality backlinks

inOffice Projects skyrocketed to the top of rankings with the help of targeted backlinks, on high profile websites. This resulted in increased brand awareness, visibility and rankings.

OMG - Search Badge

First page visibility for explosive results.

In a competitive construction industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘home design’, ‘home builders sydney’ and ‘project homes sydney’.

By analysing Search Console data, we identified untapped potential across multiple category pages. We knew that by optimising metadata to improve CTR we’d see huge wins —just a 1% improvement would lead to 1000s of new visitors.

Outcomes

To note, OMG helped increase:

  • Overcoming a poor site migration to resurrect organic rankings
  • Blog content expansion
  • Optimising technical elements on website

To note, OMG helped increase:

  • Over 25% growth in organic traffic YoY
  • 85% of total enquiries came through organic search
  • Averaging over 150 enquiries per month from SEO

To note, Additional #1 Keyword Ranking since campaign start:

  • ‘second floor additions architects sydney’
  • ‘upstairs addition builders sydney’
  • ‘upstairs addition architects sydney’
  • ‘extension architect sydney
  • ‘sydney office fit outs’

Key Results

25%

Increase in organic traffic YOY even in the 5th year

310%

Growth in organic revenue YOY

1614

keywords ranking, up from 640

75%

growth in organic conversions

Hear from the Client

OMG - Double Quote

“Working with David Rong and Claudio Dallacqua is always pleasant and professional. Thank you for the great work that you guys do!”

– inOne Projects

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