SEO SPECIALIST AGENCY
What is eCommerce SEO?
eCommerce SEO is the process of increasing the search visibility of your online store, through a range of strategies, including ecommerce seo services as a crucial strategy for online businesses. The higher and more relevant your rankings, the more likely you’ll attract and convert those ready-to-buy customers.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Why Your Business Needs a Tailored Ecommerce SEO Strategy
Unlock the full potential of your online store with a custom ecommerce SEO strategy and gain a competitive edge in the eCommerce landscape with our specialised SEO strategies designed to enhance visibility, engagement, and, most importantly, conversion growth.
Platform-Specific Keyword Mastery and Market Acumen for eCommerce Excellence
At OMG, we specialise in eCommerce SEO across platforms like Shopify, WooCommerce, Neto, Magento, and BigCommerce. Our expertise allows us to understand consumer search behaviours and craft strategies centred on market-specific keywords. By analysing search intent at various buying stages, we select keywords crucial for conversions, ensuring your products dominate search results and boost online visibility and profitability.
Optimised Site Architecture and Superior User Experience for Platform-Specific SEO
Ecommerce websites face unique technical SEO challenges that require a comprehensive approach. We create SEO-friendly structures that improve visibility and user navigation across platforms like Shopify and WooCommerce. Our consultants focus on optimising category and product pages with targeted keywords, ensuring a seamless shopping journey. We also enhance page speed, mobile responsiveness, and navigation—key factors for customer retention and search rankings. Our goal is to transform websites into streamlined, customer-centric shopping experiences that captivate and convert.
Data-Driven Content Strategy and Rigorous Performance Analysis for eCommerce Platforms
Our eCommerce SEO strategy employs a data-driven approach tailored for platforms like Shopify, WooCommerce, and Neto. Our eCommerce SEO specialists develop comprehensive keyword strategies tailored for online retailers, creating a detailed keyword planner that addresses product and category clusters. We leverage analytics to inform every decision, refining your content to align with the latest SEO practices and customer engagement goals. By proactively identifying and addressing technical SEO issues through performance analysis, we ensure your site maintains a competitive edge in search engine algorithms. Our approach is designed to elevate your eCommerce site to new heights of digital success.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Competitor Analysis
Competition is fierce online, so a static and cookie-cutter strategy won’t take you far. That’s why rigorous and ongoing competitor analysis is crucial for any Ecommerce SEO campaign.
We’ll find the tactics, quick wins, long term milestones, and customer insights that’ll help your business get ahead and stay ahead.
Keyword Research
Did you know consumers search for dresses in over 1600 different ways? SEO SEO for ecommerce sites is all about aligning every page on your site with the most profitable and relevant keywords.
This involves comprehensive keyword research and keyword mapping, to ensure you’re ranking for the right keywords.
Site Architecture
“Optimising for Google” is really all about optimising for your ideal customers. A seamless user experience addresses a host of crucial ranking factors to consider.
In particular, site architecture is key! Our Gurus will review your website architecture to identify technical and content optimisations.
Technical SEO for Ecommerce
It’s time to get into the technical details to ensure your eCommerce website site operates seamlessly. An effective eCommerce SEO strategy demands attention to crucial technical elements, from optimising canonical tags and implementing structured data to resolving errors like 404s and enhancing navigation with breadcrumbs. These optimisations create a smooth experience that supports search engine indexing and user navigation alike.
Showcasing Customer Feedback
Customer feedback is invaluable for eCommerce, helping to establish trust and boost conversions. By prominently featuring reviews across product pages, you add credibility while enriching these pages with content that’s highly relevant to potential buyers. Reviews also signal quality and reliability, making them a powerful addition to your eCommerce strategy.
Optimising Structured Data
Implementing structured data, such as schema markup, enables search engines to better interpret your product information. By adding specific tags to your site’s HTML, you highlight essential details like product names, prices, and availability. This improves how your site appears in search results, increasing the chances of attracting the right shoppers with a well-structured and visible presence.
SEO Success for Calvin Klein
Since April 2019, OMG has collaborated with Calvin Klein. In the past six months, we achieved impressive organic results through our SEO strategy.
320%
increase in Top 3 Keyword Positioning
20%
increase in organic sessions YoY
#1
Position 1 for the ‘underwear’ keyword
18%
increase in organic users
How does SEO actually work in 2025 and beyond?
With Google’s constant updates and algorithm changes our Gurus constantly cover these 3 key areas
eCommerce Keyword Strategy
Our eCommerce SEO campaign analyses market-specific keywords tailored to your business, focusing on platforms like Shopify, WooCommerce, Neto, Magento, and BigCommerce. We prioritise keywords that boost sales and enhance platform performance, understanding consumer search behaviours for long-term results.
Optimised Site Architecture
The architecture of a website is crucial for user experience, differing among platforms like Shopify and WooCommerce. Our team excels in crafting SEO-friendly site structures and hierarchies that boost visibility and site navigation, optimising pages and integrating keywords for a positive shopping experience.
Data-Driven Content Analysis
Following data is core to our eCommerce SEO strategies, involving a detailed assessment of your site’s performance, tailored for platforms like Shopify, WooCommerce, Neto, or other solutions. Our content team ensures all content meets SEO best practices and customer search objectives, continuously refining it based on data.
eCommerce SEO Optimisation Journey
Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.
Month 1
SEO Foundations
It all Starts here
-
1
eCommerce Market Insights and Competitive Analysis
Our eCommerce SEO strategy begins with a market intelligence analysis tailored for your sector and platform, from Shopify to WooCommerce and BigCommerce. We identify key competitors and analyse their successful SEO tactics to tailor effective keywords and backlink strategies for your eCommerce business, helping you outperform competitors and capture key market segments on any platform. -
2
Customised Keyword Strategy for eCommerce
Our bespoke keyword strategy involves examining your online store’s content and structure across platforms, analysing product-specific and category terms to attract relevant traffic. We pinpoint keywords with high search volumes and strong purchase intent to resonate with your target audience’s needs. -
3
Technical SEO for Online Retail Across eCommerce Platforms
Our technical SEO team ensures your customers never have a subpar checkout experience. We enhance site speed and mobile responsiveness, fixing issues like broken links or 404 errors, and optimise your site’s technical framework for the best indexing and user experience, crucial for converting visitors into customers on any eCommerce platform. -
4
Content Development for Conversion Across Platforms
Our content strategy is tailored to your eCommerce platform, focusing on attracting and converting visitors. We create content that addresses your customers’ needs, whether they’re on Shopify, WooCommerce, or another platform. With compelling product descriptions and informative blog posts, we position your site as a credible authority in your niche, building trust and increasing conversions. -
5
Backlink Strategy for eCommerce Authority
In the competitive eCommerce market, credibility is key. We focus on acquiring high-quality backlinks to boost your site’s authority. By targeting industry-specific directories and authoritative publications, we enhance your online presence and credibility.
BESPOKE STRATEGY DEVELOPMENT
Your Personalised Roadmap
Our team of digital experts carefully designs a bespoke roadmap in the first month, paving the way for focused implementation strategies in the subsequent months.
MONTH 2 onwards
Agile Campaign Development
Implementation of your SEO Strategy roadmap
E-commerce Performance Review
Following the launch of your eCommerce SEO campaign, we perform a detailed performance review to assess current progress. This involves evaluating which strategies are driving results and identifying areas that need refinement to ensure a seamless path to growth and increased online sales.
Product-Specific SERP Analysis
We examine the search results landscape for eCommerce-specific features, such as product carousels, reviews, and featured snippets, which frequently appear for targeted keywords. This analysis provides critical insights to help tailor our strategy and maximise your product visibility on search engine results pages.
Technical Audit for eCommerce
Our thorough technical audit identifies essential optimisations to improve search engines’ ability to reach and interpret your site’s product pages effectively. This includes optimising page speed, fixing any crawl errors, and implementing best practices for structured data specific to eCommerce.
Opportunity Mapping for Product Pages
Our team conducts in-depth keyword research and opportunity mapping for each of your product pages. By comparing current performance to potential growth areas, we pinpoint the highest-impact keywords that can elevate your product listings and attract more targeted traffic.
On-Page Optimisation for Product Pages
To maximise the effectiveness of each product page, we offer targeted recommendations for on-page optimisation. This includes refining content, improving navigation, and implementing content clustering to enhance the user journey, guiding customers towards conversions more effectively.
Off-Page Strategies for E-commerce
We explore off-page strategies unique to eCommerce, such as building high-quality backlinks from relevant industry sites and analysing competitor activities. These strategies help increase your site’s authority and drive qualified traffic, ultimately supporting stronger search visibility and brand growth.
Achieving SEO Success for Our Clients
Search engine optimisation is a long-term investment, with significant results typically taking months to achieve. Be cautious of companies that promise instant success; reputable SEO firms focus on realistic timelines and prioritize optimizing key areas to drive increased sales and revenue.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position
for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS
on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
How Can We Help?
Our SEO Services
Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.
Local SEO
Get more customers locally, by improving your websites local seo strategy and drive more traffic to your site!
Enterprise SEO
Long-term success lies in enterprise seo campaigns to lower your cost per acqusition, scale your rankings, grow your revenue and increase your market share.
eCommerce SEO
Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.
Lead Generation SEO
SEO-generated traffic does nothing for your business if it doesn’t convert to leads. A killer SEO strategy is fine-tuned to generate real revenue.
B2B SEO
Generate floods of qualified leads and supercharge revenue. Achieve next-level growth with evidence-based B2B SEO.
Content Strategy SEO
An expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.
Content Marketing SEO
Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term.
Link Building SEO
Become the site that anyone who’s anyone wants to link to. Earn quality links to bolster your rankings, drive traffic and accelerate your revenue.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star SEO Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with an SEO campaign. Over 12 months, here are some awesome results.
Drive a Surge in Organic Traffic
Gain unmatched visibility in search results with an eCommerce SEO team committed to delivering results. Watch as your online store rises above competitors on major search engines, building new revenue streams through expertly crafted SEO strategies. Our approach has enabled Australian eCommerce brands to triple their organic traffic and sales by optimising their SEO efforts with our proven methods.
Achieve Top Rankings on Google for Your Products
Elevate your eCommerce site to the top of Google search results and beyond. Outperform competitors with multiple first-page rankings for key product terms. Stay ahead by leveraging innovative digital marketing tactics tailored to eCommerce, ensuring your product pages get the attention they deserve.
Work with Transparent eCommerce SEO Professionals
While some agencies rely on tactics that obscure results, OMG is committed to full transparency. Whether focusing on technical SEO, link building, or content strategies, our specialists keep you informed every step of the way. We deliver tangible results for your eCommerce business and won’t rest until you see the ROI you deserve.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions eCommerce SEO
What are the key challenges in eCommerce SEO?
Some key challenges small businesses may face in eCommerce SEO include optimising for product-specific keywords, managing numerous product pages, and ensuring a user-friendly shopping experience. Effectively targeting product-specific keywords requires in-depth research and an understanding of consumer search behaviour, an area our eCommerce SEO consultants specialize in.
Ensuring a seamless, user-friendly shopping experience is also crucial, as site navigation, page load speed, and mobile responsiveness significantly impact SEO performance and customer conversion rates.
Is local SEO important for eCommerce businesses?
Yes, Local SEO is particularly important for eCommerce businesses with physical stores or those targeting specific geographic markets. It helps increase visibility to consumers searching online within their area, driving both online traffic and foot traffic to physical store locations. Implementing Local SEO strategies—such as optimising for local keywords, claiming and updating Google My Business listings, and gathering local reviews—enables businesses to connect with their local audience more effectively.
How can SEO improve my eCommerce site’s conversion rate?
We’re glad you asked. eCommerce SEO can improve your site’s conversion rate by optimising product descriptions with targeted keywords and enhancing its speed and mobile accessibility. Well-crafted product descriptions help match user search queries more accurately, increasing the likelihood of clicks. These standard and technical optimisations contribute to a better overall user experience, making it easier for potential customers to find and engage with your products—and get in Google’s good books.
How do you handle SEO for a large inventory of products?
Great question! If your site hosts a large collection of products or services, our SEO experts may recommend scalable strategies such as template-based optimisations for similar products and focusing on high-priority items. We can also prioritise products that have the highest demand, profitability, or strategic importance, ensuring that SEO efforts are concentrated where they can have the greatest impact.
Frequently Asked Questions eCommerce SEO
What are the key challenges in eCommerce SEO?
Some key challenges small businesses may face in eCommerce SEO include optimising for product-specific keywords, managing numerous product pages, and ensuring a user-friendly shopping experience. Effectively targeting product-specific keywords requires in-depth research and an understanding of consumer search behaviour, an area our eCommerce SEO consultants specialize in.
Ensuring a seamless, user-friendly shopping experience is also crucial, as site navigation, page load speed, and mobile responsiveness significantly impact SEO performance and customer conversion rates.
The additional revenue your eCommerce store receives from hiring a great eCommerce SEO agency should outweigh the eCommerce SEO cost.
Is local SEO important for eCommerce businesses?
Yes, Local SEO is particularly important for eCommerce businesses with physical stores or those targeting specific geographic markets. It helps increase visibility to consumers searching online within their area, driving both online traffic and foot traffic to physical store locations. Implementing Local SEO strategies—such as optimising for local keywords, claiming and updating Google My Business listings, and gathering local reviews—enables businesses to connect with their local audience more effectively.
How can SEO improve my eCommerce site’s conversion rate?
We’re glad you asked. eCommerce SEO can improve your site’s conversion rate by optimising product descriptions with targeted keywords and enhancing its speed and mobile accessibility. Well-crafted product descriptions help match user search queries more accurately, increasing the likelihood of clicks. These standard and technical optimisations contribute to a better overall user experience, making it easier for potential customers to find and engage with your products—and get in Google’s good books.
How do you handle SEO for a large inventory of products?
Great question! If your site hosts a large collection of products or services, our SEO experts may recommend scalable strategies such as template-based optimisations for similar products and focusing on high-priority items. We can also prioritise products that have the highest demand, profitability, or strategic importance, ensuring that SEO efforts are concentrated where they can have the greatest impact.
