What is eCommerce SEO?

eCommerce SEO is the process of increasing the search visibility of your online store, through a range of strategies. The higher and more relevant your rankings, the more likely you’ll attract and convert those ready-to-buy customers.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

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OMG - Event - Andrew Raso
OMG - Event - Founders
OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Why your business needs a tailored Ecommerce SEO Strategy

Unleash the full potential of your online store and gain a competitive edge in the eCommerce landscape with our specialised SEO strategies tailored for increased visibility, engagement, and, most importantly, conversion growth.

Platform-Specific Keyword Mastery and Market Acumen for eCommerce Excellence

With expertise in eCommerce SEO across platforms like Shopify, WooCommerce, Neto, Magento, and BigCommerce, OMG understands consumer search behaviours. Our strategy focuses on market-specific keywords tailored to online retail. We explore search intent at different buying stages, selecting keywords crucial for conversions. This ensures your products dominate search results, boosting online visibility and profitability.

Optimised Site Architecture and Superior User Experience for Platform-Specific SEO

In eCommerce SEO, optimizing site architecture and user experience is crucial. We specialize in crafting SEO-friendly structures that enhance visibility and user navigation across platforms like Shopify and WooCommerce. Our consultants focus on optimizing category and product pages with targeted keywords, ensuring a seamless shopping journey. Our expertise extends to refining page speed, mobile responsiveness, and navigation — critical for customer retention and search rankings. We transform websites into streamlined, customer-centric shopping experiences that captivate and convert.

Data-Driven Content Strategy and Rigorous Performance Analysis for eCommerce Platforms

Our eCommerce SEO strategy relies on a data-centric methodology tailored for platforms like Shopify, WooCommerce, and Neto. We use analytics to inform every decision, refining your content to align with the latest SEO practices and customer engagement objectives. We proactively identify and resolve technical SEO issues through performance analysis, ensuring your site maintains a competitive edge in search engine algorithms. Our approach continuously elevates your eCommerce site to new heights of digital success.

OMG - Jazmin Green

693% increase in top 3 keywords worldwide

Within 24 months this Australian fashion brand saw International success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
OMG - Erika Dias

Top Position #1 for Underwear

Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.
Erika DiasSenior Enterprise SEO Consultant
OMG - Ahkeem Sealy

900% increase in keywords top 3 positions

Within 6 months, this leading Tutoring company saw success with OMG, focusing on an SEO & PPC strategy.
Ahkeem SealySEO Manager
OMG - Ed Jones

45 x ROAS on Paid Search

Within 6 months, a leading skincare brand saw incredible results to grow their online presence.
Ed JonesHead of Paid Search
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Competitor analysis

Competition is fierce online, so a static and cookie-cutter strategy won’t take you far. That’s why rigorous and ongoing competitor analysis is crucial for any Ecommerce SEO campaign.
We’ll find the tactics, quick wins, long term milestones, and customer insights that’ll help your business get ahead and stay ahead.

OMG - Badge - SEO

Keyword research

Did you know consumers search for dresses in over 1600 different ways? Ecommerce SEO is all about aligning every page on your site with the most profitable and relevant keywords.
This involves comprehensive keyword research and keyword mapping, to ensure you’re ranking for the right keywords.

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Site architecture

“Optimising for Google” is really all about optimising for your ideal customers. A seamless user experience addresses a host of crucial ranking factors to consider.
In particular, site architecture is key! Our Gurus will review your website architecture to identify technical and content optimisations.

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Technical SEO

It’s time to get down to business and get technical. Your website is a machine with lots of moving parts – so it’s important to ensure everything is running smoothly.
An Ecommerce SEO campaign will always factor into crucial technical optimisations. This includes anything from canonical tags and schema markup, to fixing 404 errors and implementing bread crumbs.

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Integrating reviews

Reviews are worth their weight in gold, so there’s every reason to ensure they’re featured effectively across your Ecommerce store.
In addition to adding credibility which can improve conversion rates, reviews also offer a great way to bolster relevant and informative content on your product pages.

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Schema markup

Implementing schema markup is one way to help Google better understand what information you’re displaying on product pages — and as a consequence, potentially display a more user-friendly and visible presence on search results.
This involves adding specific tags to the HTML of your website and is most often used to highlight product name, pricing, phone number, etc.

OMG - Client - Calvin Klein

SEO success for Calvin Klein

OMG - Calvin Klein

increase in Top 3 Keyword Positioning


increase in organic sessions YoY


Position 1 for the ‘underwear’ keyword


increase in organic users

OMG - Image Gurus

How does SEO actually work in 2024 and beyond?

With Google’s constant updates and algorithm changes our Gurus constantly cover these 3 key areas


Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments


Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown


Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Lauren Jenkins – Zenith Payments

eCommerce Keyword Strategy

Our eCommerce SEO campaign analyses market-specific keywords tailored to your business, focusing on platforms like Shopify, WooCommerce, Neto, Magento, and BigCommerce. We prioritise keywords that boost sales and enhance platform performance, understanding consumer search behaviours for long-term results.

Optimised Site Architecture

The architecture of a website is crucial for user experience, differing among platforms like Shopify and WooCommerce. Our team excels in crafting SEO-friendly site structures and hierarchies that boost visibility and site navigation, optimising pages and integrating keywords for a positive shopping experience.

Data-Driven Content Analysis

Following data is core to our eCommerce SEO strategies, involving a detailed assessment of your site’s performance, tailored for platforms like Shopify, WooCommerce, Neto, or other solutions. Our content team ensures all content meets SEO best practices and customer search objectives, continuously refining it based on data.

We Explain How SEO Actually Works!

eCommerce SEO Optimisation Journey

Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.

Month 1

SEO Foundations

It all Starts here
  1. 1

    eCommerce Market Insights and Competitive Analysis

    Our eCommerce SEO strategy begins with a market intelligence analysis tailored for your sector and platform, from Shopify to WooCommerce and BigCommerce. We identify key competitors and analyse their successful SEO tactics to tailor effective keywords and backlink strategies for your eCommerce business, helping you outperform competitors and capture key market segments on any platform.
  2. 2

    Customised Keyword Strategy for eCommerce

    Our bespoke keyword strategy involves examining your online store’s content and structure across platforms, analysing product-specific and category terms to attract relevant traffic. We pinpoint keywords with high search volumes and strong purchase intent to resonate with your target audience’s needs.
  3. 3

    Technical SEO for Online Retail Across eCommerce Platforms

    Our technical SEO team ensures your customers never have a subpar checkout experience. We enhance site speed and mobile responsiveness, fixing issues like broken links or 404 errors, and optimise your site’s technical framework for the best indexing and user experience, crucial for converting visitors into customers on any eCommerce platform.
  4. 4

    Content Development for Conversion Across Platforms

    Our content strategy is tailored to your eCommerce platform, focusing on attracting and converting visitors. We create content that addresses your customers’ needs, whether they’re on Shopify, WooCommerce, or another platform. With compelling product descriptions and informative blog posts, we position your site as a credible authority in your niche, building trust and increasing conversions.
  5. 5

    Backlink Strategy for eCommerce Authority

    In the competitive eCommerce market, credibility is key. We focus on acquiring high-quality backlinks to boost your site’s authority. By targeting industry-specific directories and authoritative publications, we enhance your online presence and credibility.


Your Personalised Roadmap

Our digital experts meticulously craft a personalised roadmap during the first month, setting the stage for targeted implementation strategies in the second month and beyond.

MONTH 2 onwards

Agile Campaign Development

ImplementATION OF your SEO STRATEGY roadmap

Situational Analysis

Following the initiation of your SEO campaign, our consultants conduct a situational analysis, evaluating your progress which summarises both the successful and underperforming aspects of our current strategy.

SERP Landscape Analysis

We’ll analyse which SERP features frequently appear for our target keywords, a vital factor for the remainder of our strategy sections.

Technical Audit

We conduct a full intensive SEO technical audit of the current site, identifying optimisations that should take place to help Google reach, understand, and index your content more effectively.

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Opportunity Analysis

We’ll hunt for opportunities to further boost your online presence. This involves an intensive keyword research document and comprehensive opportunity analysis to compare our current performance with potential achievements.

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On-Page Opportunities

To maximise your website’s value, we offer information architecture recommendations, which may involve a complete navigation restructure or adding or combining certain pages to enhance site structure.

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Off-Page Opportunities

We’ll also delve into off-page opportunities, commencing with a competitor gap analysis to pinpoint areas where we can enhance our efforts in comparison to your competition.


Achieving SEO success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
Team member

693% increase in top 3 keywords worldwide

Within 24 months this Australian fashion brand saw International success in a highly competitive market with OMG.

Jazmin GreenHead of Enterprise SEO
OMG - Erika Dias

Top Position #1 for Underwear

Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.

Erika DiasSenior Enterprise SEO Consultant
OMG - Ahkeem Sealy

900% increase in keywords top 3 positions

Within 6 months, this leading Tutoring company saw success with OMG, focusing on an SEO & PPC strategy.

Ahkeem SealySEO Manager
OMG - Ed Jones

45 x ROAS on Paid Search

Within 6 months, a leading skincare brand saw incredible results to grow their online presence.

Ed JonesHead of Paid Search

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
#1 ‘mens polo shirts’ 1 9
#4 ‘holiday rentals hunter valley’ 2 61
#1 ‘roof top tent’ 1 4
92 ‘best buffet in sydney’ 8 100
350,000 ‘womens dresses Sydney’ 4 67

How Can We Help?

Our SEO Services

Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.


Local SEO

Get more customers locally, by improving your websites local seo strategy and drive more traffic to your site!

Enterprise SEO

Long-term success lies in enterprise seo campaigns to lower your cost per acqusition, scale your rankings, grow your revenue and increase your market share.

eCommerce SEO

Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.

Lead Generation SEO

SEO-generated traffic does nothing for your business if it doesn’t convert to leads. A killer SEO strategy is fine-tuned to generate real revenue.


Generate floods of qualified leads and supercharge revenue. Achieve next-level growth with evidence-based B2B SEO.

Content Strategy SEO

An expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.

Content Marketing SEO

Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term.

Link Building SEO

Become the site that anyone who’s anyone wants to link to. Earn quality links to bolster your rankings, drive traffic and accelerate your revenue.

Our dedicated experts are ready & waiting to get started today.

Our eCommerce Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

    Marvin Christian

  • An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more.

    Anna Mitsios

  • Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

    Stephanie Reid

  • I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

    Karleitia Bodlovic

    Digital Marketing Head
  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway


We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Calvin Klein

Success Story #1

Underneath Calvin Klein’s Digital Success with eCommerce SEO

OMG collaborated with Calvin Klein to deliver an integrated solution that leveraged eCommerce marketing with SEO fundamentals to drive strong incremental growth. With a full-service SEO campaign, we were able to drive positive revenue growth, increase brand visibility in a meaningful way, translate digital visitors into in-store visits, and expand from brick-and-mortar to become online market leaders.

OMG - Case Studies - Calvin Klein

Success Story #2

Keyword Success For BCF

BCF reached out to Online Marketing Gurus with the goal being to be at the top for their most popular product categories, whilst seeing incremental organic growth over time.

OMG - Real Results - BCF Stats

Success Story #3

International SEO Strategy for Peppermayo

Reaching out to Online Marketing Gurus in May 2020, the goals were to expand visibility, sales and brand online, focusing on low hanging fruits and driving a lower cost per acquisition.

OMG - Real Results - Peppermayo

Success Story #4

How Peppermayo Used an International SEO Strategy To Catapult Their Organic Results

Our Gurus engineered an SEO strategy to integrate a new internal linking structure and incorporate tailored content writing on-site to aggressively target popular branded keywords with the goal to grow organic visibility, sales and brand online, focusing on low-hanging fruits and driving a lower cost per acquisition.

OMG - Real Results - Sheridan
Life Fitness

Success Story #5

Success in Health & Fitness

Our work started with a comprehensive audit of their website, market landscape and competitors. This helped us to gain an insight into the industry and identify the quickest growth opportunities (AKA low hanging fruit) and map an evidence-based growth plan.

OMG - Real Results - Life Fitness

Our dedicated experts are ready & waiting to get started today.


We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
OMG - Gurulytics Mobile

Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star SEO Agency

Drive genuine business growth

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Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with an SEO company that never pulls their punches.
Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed SEO campaigns.
We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their SEO strategy with our services.

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Dominate Google search results

Rise to the top of Google’s search results and all the other search engines.
Crush the competition with multiple first page search rankings on relevant search terms and local directory listings.
Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

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Partner with genuine SEO experts

While some SEO companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going.
Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done.
Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

OMG - Global Agency Guru

A Global Agency. The Same Goal.

Team Members


Client Revenue


Client Retention


Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
OMG - Global Agency Guru

Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia

Frequently Asked Questions eCommerce SEO

What are the key challenges in eCommerce SEO?

Some key challenges many small businesses may face in eCommerce SEO include optimising for product-specific keywords, managing many product pages and ensuring a user-friendly shopping experience. Effectively targeting product-specific keywords requires in-depth research and an understanding of consumer search behaviour, an area our eCommerce SEO consultants excel in.

Ensuring a seamless and user-friendly shopping experience for prospective customers is also crucial, as site navigation, page load speed and mobile responsiveness significantly impact SEO performance and customer conversion rates.

Is local SEO important for eCommerce businesses?

Yes, in fact, Local SEO is particularly important for eCommerce businesses with physical stores or targeting specific geographic markets, as it allows them to increase their visibility to consumers searching online within their area. This can drive online traffic and increase foot traffic to physical store locations. Implementing Local SEO strategies, such as optimising for local keywords, claiming and updating Google My Business listings and gathering local reviews, helps businesses connect with their local audience more effectively.

How can SEO improve my eCommerce site’s conversion rate?

We’re glad you asked. eCommerce SEO can improve your site’s conversion rate by optimising product descriptions with targeted keywords, enhancing its speed and mobile accessibility. Well-crafted product descriptions also help match user search queries more accurately, increasing the likelihood of clicks. These standard and technical optimisations contribute to a better overall user experience, making it easier for potential customers to find and engage with your products — and get into Google’s good books.

How do you handle SEO for a large inventory of products?

Good question! If your site hosts an extensive collection of products or services, our SEO experts may think it wise to take a different approach, like implementing scalable strategies such as template-based optimisations for similar products and focusing on high-priority items. We can also prioritise items you know to have the highest demand, profitability or strategic importance to ensure that SEO efforts are concentrated where they can have the most significant impact.