Content Strategy

How long is a piece of string? This is where the $2,000 free audit will come handy for you. Want results? A good rule of thumb is a bare minimum of $1,500 per month over 6 months. This’ll vary up or down based on your business size, industry, vertical, how good your site is, how many channels you need, and a variety of other factors.

We’re often told the thing that makes us the best content strategy agency is our unique approach. At OMG, we don’t do content like most other content strategy agencies. In other words, we don’t just write blog posts, case studies and web pages that squeeze in keywords with no real purpose or ROI.

Every content strategy we create focuses on real people, real goals and real results. We create strategies that connect with users who are actively searching and move them through the sales funnel. Want to rank higher for relevant search queries and build brand awareness? We know how to use content to demonstrate your authority to search engines and get measurable results. Need a website that delivers an incredible user experience and cements your online presence? We will deliver a strategy for content creation that hits your goals.

Our content strategists are not like other content teams. They don’t just create a content calendar and expect you to get on with it. They specialise in matching the right types of content to buyers, so you are always giving your potential customers usable content they need along their purchase journey. Most importantly, all content strategies are created in collaboration with you and work as part of your bigger marketing plan. Because we’re here for the end game – to deliver long-term revenue-shifting results.

Ready to give your audience even more usable content? Scaling your content strategy isn’t as hard as you might think. The first step is to review your strategy. Do you need to set new goals and KPIs? Will the same tone of voice and approach work? How has your target audience changed?

Scaling your content strategy means you need to invest in creating more pieces of content, which means you need more resources and more budget. So, get ready to make a strong business case. Look at the ROI your content has achieved to date and use real numbers to guide your business case and future strategy.

Your current content strategy might be based on educated guesses, but when you’re scaling, you can use real benchmarks to set the path. How are your content and SEO performing? Is your team creating content that resonates and compels your audience to act?

After all, scaling doesn’t just mean pumping out a higher volume of content – it means creating more high-quality content that adds value to your audience. And they’re the insights you can only find in the data. That means you not only need a content management system that is set up properly, but you also need to know how to get the right insights to make data-driven decisions.

Want to dive deep into your data to scale your content strategy? OMG can help.

Depends how serious you are. Here’s who this is NOT for: if you want overnight success, if you’re not ready to view marketing as a long term investment, or if you’re after “cheap”, this absolutely won’t work. To those willing to invest time, and who truly believe in the power of digital, it’s one of the most effective, and longest lasting sources of lead generation when done right. In most cases, given the above, content will absolutely work for you.

Content strategy is a roadmap to your digital marketing success. The process of creating a content strategy means you have a clear vision of what content you need to create, who you are creating it for, and how it will be delivered.

Content strategy is full of questions like, “Who are we trying to reach?”, “What are our goals?”, and “How will we measure success?”.

In other words, it defines how your content will add value for your audience, satisfy their needs, and meet your business goals.

Another way to look at it is that a content strategy makes sure every piece of content has value. Nothing goes to waste. This ensures you maximise your content marketing budget and drive a stronger ROI.

And there’s more. Content strategy makes your life easier as a marketer too. It guides decisions about content from the moment of creation to deletion. It also sets benchmarks against which to measure your content’s success. All of this means you have a strong business case for your content marketing, as well as clear guidelines for your team to follow. Whenever someone asks “what are we doing?” or “why are we doing this?”, you have an answer ready to go.