Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
What is Custom Landing Page?
A custom landing page is the first page that a potential customer sees after clicking on your Pay Per Click (PPC) ad in the search engine. In other words, it’s where the visitor “lands” on your site.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.
Laser-focused campaigns that deliver.
Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.
Two vital components
There are two vital components to a successful, high-converting PPC ad campaign: the PPC ad itself and the landing page. Too often, we see PPC campaigns fail to deliver a good ROI because of a generic landing page. Hyper-targeted PPC campaigns coupled with a hyper-targeted page are the only way to turn more clicks into conversions.
No wasted budget
Bottom line? Your PPC ad campaign is wasted without a custom landing page. You need to create one tailored to your audience, keyword and goals. A custom landing page boosts relevance to your ads, so it appears more often on PPC platforms and attracts more visitors. Ultimately, you capture and convert more of the right people, meaning you get a better ROI from your ad budget.
Increase Leads
A custom landing page can significantly increase lead generation for your PPC or email marketing campaigns. Rather than directing visitors to your general website (where they may struggle to find what they need), you can direct them to a specially designed landing page that takes them in the direction you want them to take. That could be anything from signing up for a free trial or downloading an eBook to buying your product.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Effective Google Ad Management
We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, reflecting the industry’s needs and mirroring your sitemap for effective management. -
2
Actionable Insights
Our structured analysis not only facilitates data analysis but also highlights critical actions to boost your campaign’s performance. We identify the levers to push for your success, providing clarity and transparency in every decision to drive your campaign forward. -
3
Optimisation
Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and analyse accounts meticulously, ensuring every decision is well-informed and impactful. This way, we optimise more efficiently and effectively, ensuring your campaign is always primed for acceleration and efficiency. -
4
Planning & Testing
We blend creativity with meticulous planning and clear optimisation to ensure every campaign is a step ahead. By continuously exploring, hypothesising, testing, and refining, we identify opportunity areas for development and move forward with a test-and-learn approach. This dynamic strategy keeps our approach vibrant and compelling, ensuring your success is built on solid, repeatable foundations with measurable outcomes. -
5
Targeting
We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, placing your message where your audience is most receptive. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and center.
Your Google Ads
Strategy
Our team uses these key insights into create your 6 month strategy. Evaluation includes, but is not limited to:
Account Structure
Our first step is to build a solid foundation for your Google Ads campaign. We meticulously craft your account structure to ensure it’s organised, relevant, and conducive to achieving your business objectives. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact..
Keywords
Keywords are the lifeblood of any successful Google Ads campaign. Our team conducts comprehensive research to identify high-performing keywords relevant to your industry and audience. We utilise a combination of broad, phrase, and exact match keywords to capture potential customers at every stage of the buying journey. Through continuous monitoring and analysis, we refine your keyword strategy to drive qualified traffic and increase conversions.
Copywriting
Compelling ad copy is essential for capturing the attention of potential customers and driving clicks. Our team of skilled copywriters crafts persuasive ad copy that resonates with your target audience and compels them to take action. We focus on highlighting your unique selling propositions and value propositions to differentiate your brand and drive results.
Landing Page
A seamless transition from ad to landing page is crucial for maximising conversions. Our experts optimise your landing pages to align with your ad messaging and provide a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is optimised to encourage conversions and drive business growth.
Bidding Strategy
Effective bidding strategies are essential for maximising your advertising budget and achieving your campaign goals. Our team employs advanced bidding techniques, including automated bidding strategies and manual adjustments, to optimise your ad spend and maximise ROI. By analysing performance data and adjusting bidding parameters accordingly, we ensure your campaigns are consistently delivering results.
5 star PPC agency
Why PPC with OMG?
Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it.
Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.
Because trust is everything
If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.
Because marketing shouldn’t be a gamble
Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.
Because we deliver results, not excuses
We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.
Achieving PPC success for our clients
SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.
Over $500k generated in 30 days
For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.
Cathy XuGroup Paid Search Manager
22% high conversion value YoY
Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value.
Ed JonesHead of Paid Search
400% increase
in leads
For a seasonal campaign, we generated 400% increase in leads for an industry leading heavy duty ute & tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘mens polo shirts’ | 1 | 9 | view case study |
 |
#4 ‘holiday rentals hunter valley’ | 2 | 61 | view case study |
 |
#1 ‘roof top tent’ | 1 | 4 | view case study |
 |
92 ‘best buffet in sydney’ | 8 | 100 | view case study |
 |
350,000 ‘womens dresses Sydney’ | 4 | 67 | view case study |
How Can We Help?
Our PPC Services
Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.
Google Adwords
Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads.
Google Shopping
Smash sales goals in record time with a bulletproof Google Shopping campaign.
Microsoft Ads
Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Bing ads campaign.
Remarketing
Unlock the power of strategic remarketing to target those who have shown interest in your brand, delivering personalised content across different platforms to keep your business top-of-mind.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star PPC Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with a PPC campaign. Over 12 months, here are some awesome results.
Multiply your organic website visitors
Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.
Dominate Google search results
Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.
Partner with genuine SEO experts
While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.
- Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
- No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
- With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
- With vast experience across hundreds of industries for both big and small across brands
- Begin with a free audit and strategy session. We pride ourselves on 100% transparency.
Why not another Agency? Worse results, less experience, outdated practices.
- Agencies regularly use cookie cutter strategies that don’t live up to expectations.
- Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
- Limited experience & service lines available on teams that work separately.
- Less experience and knowledge of how to navigate different industries and verticals.
- Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions
about Landing Pages
What makes a good landing page?
There are lots of elements that combine to create a good landing page. First and foremost, a great landing page showcases what you have to offer in a way that is relevant to your visitors. Relevance is absolutely crucial here. Your visitors have clicked through from a PPC ad; they want to see content that provides what the ad promised.
Next, a good landing page is designed in such a way as to persuade visitors to take whatever next step you want from them, from downloading an eBook through to making a purchase. User experience must shape every step of the design and development of your page.
How do you get this right? It comes down to your goals. Landing pages need concrete, specific goals. Without this, there’s no way you can create an effective page.
Once you know what your goal is, you need a clear call to action (CTA) button. This is the single most crucial part of a good landing page. Make sure your CTA is specifically linked to your goal. Say you want to use your landing page to capture information about your audience, which you can use for email marketing for a new product. You need your call to action to entice visitors to enter their email address; then you can target people who have visited your page with a lead nurture campaign. Everything else on your landing page, from headline to images and overall layout, needs to lead to your call to action.
Other essential elements of a good landing page are excellent visuals and action-oriented copy. Images are the first thing the user’s eyes get drawn to, so make sure they are high quality, relevant and compelling. Your copy should be crafted to move your visitor forward and show the benefits of your product or offer to them.
Finally, good landing pages always use trust indicators. This could be a trust badge, independent endorsement of your product or service, testimonials, or other social proof. All of these things help build your credibility and garner trust in your brand.
So, how do you know you have a good landing page? You need a benchmark against which to measure success. This could be the number of conversions, or some other figure, based on your goals.
It’s a lot to take in, so you may need a little help. That’s where Online Marketing Gurus comes in. Work with an agency with tons of experience and expertise in creating high-converting landing pages for companies just like yours.
What makes OMG the best agency for custom landing pages?
Our reputation as the best agency for custom landing pages comes down to the way we think. We see the big picture – in other words, we know that the ultimate motivation behind custom landing pages is to engineer a full funnel that captures increased conversions and floods of new customers. And that’s exactly what we specialize in.
OMG is the trusted Digital Marketing Agency dedicated to maximising PPC results for our clients and making your dollars go the extra mile. Custom landing pages are the way to do this. Our digital gurus work with you to pinpoint your goals, then create a landing page that is specifically designed to hit them. How do we know what works? Our expertise comes from working with 1,000+ companies across Australia and the world, including small businesses and enterprises alike. Many of our clients see results as impressive as 417% more return from advertising spend.
Sure, anyone with the right tools can build a landing page. There are lots of drag and drop tools and landing page templates out there that make it easy. But a high-converting custom landing page requires a unique set of skills and experience to match your goals, audience and keywords with a design that drives people to action. Get this right and you can see your conversion rates soar.
Here’s the best part – we don’t stop once your campaign is live. We can set up your page with conversion tracking and Google Analytics so we can see how many page visitors have converted, how they interact with your page, how long they stay on the page, and more. Using these insights, we can continue to refine and improve your landing page for even more conversions. This is what you get when you work with the best agency for custom landing pages.
Need proof? Check out our reviews from happy clients and see our case studies to find out how we have turbocharged our results. We’re always happy to talk through our customer success stories – get in touch!
Are you the cheapest?
No. We focus on quality and getting revenue results. No shoddy stuff, or shifty business. There are lots of digital marketing agencies that focus on being cheap, which in turn gets poor results. We’re not one of them. Our focus is making you successful (do check out our Google reviews), and providing an intense amount of value to your business.
