PPC SPECIALIST AGENCY

What is Custom Landing Page?

A custom landing page is the first page that a potential customer sees after clicking on your Pay Per Click (PPC) ad in the search engine. In other words, it’s where the visitor “lands” on your site.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

OMG - Event - Founders
OMG - Event - Andrew Raso
OMG - Event - Founders
OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Laser-focused campaigns that deliver.

Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Lauren Jenkins – Zenith Payments

Two vital components

There are two vital components to a successful, high-converting PPC ad campaign: the PPC ad itself and the landing page. Too often, we see PPC campaigns fail to deliver a good ROI because of a generic landing page. Hyper-targeted PPC campaigns coupled with a hyper-targeted page are the only way to turn more clicks into conversions.

No wasted budget

Bottom line? Your PPC ad campaign is wasted without a custom landing page. You need to create one tailored to your audience, keyword and goals. A custom landing page boosts relevance to your ads, so it appears more often on PPC platforms and attracts more visitors. Ultimately, you capture and convert more of the right people, meaning you get a better ROI from your ad budget.

Increase Leads

A custom landing page can significantly increase lead generation for your PPC or email marketing campaigns. Rather than directing visitors to your general website (where they may struggle to find what they need), you can direct them to a specially designed landing page that takes them in the direction you want them to take. That could be anything from signing up for a free trial or downloading an eBook to buying your product.

We Explain How PPC Actually Works!

Our Approach for Your Results

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

It all Starts here
  1. 1

    Effective Google Ad Management

    We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, reflecting the industry’s needs and mirroring your sitemap for effective management.
  2. 2

    Actionable Insights

    Our structured analysis not only facilitates data analysis but also highlights critical actions to boost your campaign’s performance. We identify the levers to push for your success, providing clarity and transparency in every decision to drive your campaign forward.
  3. 3

    Optimisation

    Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and analyse accounts meticulously, ensuring every decision is well-informed and impactful. This way, we optimise more efficiently and effectively, ensuring your campaign is always primed for acceleration and efficiency.
  4. 4

    Planning & Testing

    We blend creativity with meticulous planning and clear optimisation to ensure every campaign is a step ahead. By continuously exploring, hypothesising, testing, and refining, we identify opportunity areas for development and move forward with a test-and-learn approach. This dynamic strategy keeps our approach vibrant and compelling, ensuring your success is built on solid, repeatable foundations with measurable outcomes.
  5. 5

    Targeting

    We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, placing your message where your audience is most receptive. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and center.

Your Google Ads
Strategy

OMG - Google Ads Strategy

5 star PPC agency

Why PPC with OMG?

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

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Because marketing shouldn’t be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

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Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

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Achieving PPC success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
OMG - Cathy Xu

Over $500k generated in 30 days

For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.

Cathy XuGroup Paid Search Manager
OMG - Ed Jones

22% high conversion value YoY

Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value. 

Ed JonesHead of Paid Search
OMG - Andrew Sutton

400% increase in leads

For a seasonal campaign, we generated 400% increase in leads for an industry leading  heavy duty ute & tray solutions company.

Andrew SuttonPaid Search Consultant

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘mens polo shirts’ 1 9
#4 ‘holiday rentals hunter valley’ 2 61
#1 ‘roof top tent’ 1 4
92 ‘best buffet in sydney’ 8 100
350,000 ‘womens dresses Sydney’ 4 67

How Can We Help?

Our PPC Services

Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.

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OMG - Icon Badge - Google Adwords

Google Adwords

Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads.
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Google Shopping

Smash sales goals in record time with a bulletproof Google Shopping campaign.
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Microsoft Ads

Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Bing ads campaign.
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Remarketing

Unlock the power of strategic remarketing to target those who have shown interest in your brand, delivering personalised content across different platforms to keep your business top-of-mind.

Our dedicated experts are ready & waiting to get started today.

Our PPC Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

    Owner
  • We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

    Michael Faro-Tusino

    Digital and Retail Manager
  • Excellent agency to work with and very knowledgeable in their field. Highly recommend using Online Marketing Gurus for all your SEO needs!

    Ami Robertson

    Trades & Events Marketing Manager
  • Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after 3 months of dealing with OMG and being shown how much money we’d saved and how much more traffic we were generating through our website.

    Adam Celestino

  • It’s been amazing working with OMG, Pete especially is easy to work with. We’ve been really happy with our results with OMG. We’ve seen really noticeable year-on-year results through paid, social and organic. The best thing is having that support when we don’t have that expert knowledge.

    Jessica Condon

    Brand & Design Manager
  • We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales! Hannah and Alex have been a pleasure to work with and explain everything to us in layman’s terms, thanks guys!!!

    Sophie Bain

    Director
  • Fantastic company to work with! Our account manager Harriet is so attentive, quick to respond and insightful. It has been a pleasure working with this agency. They have been brilliant at helping us achieve our goals and always provide well thought out solutions. Highly recommend.

    Hilary King

    Marketing Manager
  • Online Marketing Gurus has a fantastic team who are passionate about making your business succeed! I finished up my first campaign with them and will be going again In December to maximise Christmas sales! Thanks everyone at OMG

    David Lack

    Founder
  • Have had a great experience working with OMG. Our account manager Krista is positive, delivers clear reports and updates and is always ready to help with any of our queries. OMG has been instrumental in helping us grow our SEO from scratch. Would recommend to anyone seeking organic digital growth with an agency who cares.

    Rohan Grant

    Marketing & Operations Coordinator
  • Magnificent, professional and efficient from the very first point of contact! Nabil continuously operates above and beyond every expectation, proven to be receptive and trustworthy – he shows exceptional enthusiasm with the knowledge and experience to tailor the right solution for our campaign. We look forward to kicking off this journey together!

    Franco Melatti

    Marketing & Communication Design Coordinator
  • Signing on with OMG was the smartest decision I could have made. They’ve taken the stress out and continually improved my returns beyond expectations. A special shout out to both Kiah and Paul for the unwavering belief in my products and for understanding my market.

    Jasmin Newman

    Director
  • Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.

    Shannon Ingram

    Director
  • The team at OMG are a pleasure to work with. Joseph is our point of contact and we couldn’t ask for a more responsive person. We will continue utilizing OMG’s services thanks to the fantastic people and positive results that have followed over the past 12 months.

    Niki Loe

    Sales Executive
  • We started working with Online Marketing Gurus after trying to get cut-through with two different “agencies” (ones that talked a big game, but ultimately were just out to grab a bit of cash) over the course of 18 months with PPC and SEO. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run and the ROI continues to grow. They also gave us confidence that they way in which they went about our SEO strategy was inline with best practice and was executed to a high standard – which the results have most definitely proved.

    Ben Hogg

    Marketing Manager
  • We have worked with the talented team at OMG for over 1 year now and can’t express how happy we are with their service, knowledge in the digital space and fantastic communication!

    Claud Scar

  • Tom, Johnny & the team have been managing our SEO & PPC for over 2 years. Good team to work with – professional, responsive & knowledgeable.

    Meyry Kwik

    Marketing Manager
  • It’s great working with Hannah from OMG. She’s really taking the time to understand the business and our online marketing goals and the results are showing!

    Luci Rix

  • We are now on our 4th digital provider and whilst some of what we had in the past was good, OMG is by far the best experience we have had. Our results are improving enormously and we are finally getting the traction I always felt we could get. Asia is enthusiastic and responsive and Simon is a great support. Can highly recommend.

    Ellen Baron

  • It’s been a wonderful experience working with Matt. The process has been a smooth one and since the beginning Matt and the team have been completely supportive and always happy to help answer all the questions we may have. Highly recommend Matt and the OMG team for your marketing needs!

    Sevilay Karaman

    Marketing & Creative
  • My rankings are on the up and we already have a number of keyphrases on Page 1 of Google. Caroline Jesset who I speak to regularly, always has enough time for me. I have recently started a PPC campaign and the results are AMAZING. It’s been a real pleasure working with Caroline and OMG.

    Katherine Ward

    Marketing Manager

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Campos Coffee

Success Story #1

Campos partner with OMG for next level SEO and SEM Results.

Dissatisfied with their ROAS and SEO results, Campos partnered with Online Marketing Gurus to help scale their SEO and SEM efforts in the highly competitive Coffee vertical. Online Marketing Gurus delivered an highly targeted SEO Strategy focusing on Content Quality, Improving technical SEO roadblocks and a comprehensive offsite SEO campaign. The results hit like a strong long black.

OMG - Case Studies - Campos Coffee - Stats
TC Boxes

Success Story #2

Out of the box SEO focus stacked with SEM and Paid Media.

In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately increasing their monthly revenue and as such, partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC and Social Media was a suitable strategy to help T.C Boxes achieve their goals.

OMG - Case Studies - TC Boxes
Cohen Handler

Success Story #3

How They Used SEO, PPC & Social Ads To Increase Visibility and Skyrocket Conversions

Upon onboarding Cohen Handler as a client, it was established that their main priority was to increase the number of leads coming in on a monthly basis. Besides SEO, and optimisations to Cohen Handler’s Content, Link Building and Keyword Targeting strategies, Online Marketing Gurus also engaged in PPC and Social Ads to reach a wider audience in the Sydney and Brisbane markets. The results speak for themselves.

OMG - Case Studies - Cohen Handler
Dymocks Tutoring

Success Story #4

How Dymocks Tutoring Used SEO & PPC To School the Competition and Build Stronger Brand Visibility

In December 2021, Dymocks Tutoring engaged Online Marketing Gurus to help with their digital marketing efforts. Organically, Dymocks Tutoring wanted to expand their visibility, leads and brand online. On the PPC side, the tutoring company wanted to maximise short-term revenue by focusing on improving brand visibility and drive up conversion potential.

omg-case-study-stats-screen-dymocks OMG - Case Studies - Dymocks
Ultraceuticals

Success Story #5

Cosmeceutical Skincare

improving the awareness & authority of their brand name; and finally, competing within a highly competitive industry making it difficult to improve keyword rankings.

OMG - Real Results - Ultraceuticals
Workscene

Success Story #6

How Workscene Used PPC and Social To Skyrocket Return on Ad Spend

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

OMG - Real Results - Workscene

Our dedicated experts are ready & waiting to get started today.

Our dedicated experts are ready & waiting to get started today.

WE ARE THOUGHT LEADERS

We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
OMG - Gurulytics Mobile

Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star PPC Agency

Drive genuine business growth

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Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.

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Dominate Google search results

Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

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Partner with genuine SEO experts

While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

OMG - Global Agency Guru

A Global Agency. The Same Goal.

Team Members

200+

Client Revenue

$761m

Client Retention

98%

Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
OMG - Global Agency Guru

Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia

Frequently Asked Questions
about Landing Pages

What makes a good landing page?

There are lots of elements that combine to create a good landing page. First and foremost, a great landing page showcases what you have to offer in a way that is relevant to your visitors. Relevance is absolutely crucial here. Your visitors have clicked through from a PPC ad; they want to see content that provides what the ad promised.

Next, a good landing page is designed in such a way as to persuade visitors to take whatever next step you want from them, from downloading an eBook through to making a purchase. User experience must shape every step of the design and development of your page.

How do you get this right? It comes down to your goals. Landing pages need concrete, specific goals. Without this, there’s no way you can create an effective page.

Once you know what your goal is, you need a clear call to action (CTA) button. This is the single most crucial part of a good landing page. Make sure your CTA is specifically linked to your goal. Say you want to use your landing page to capture information about your audience, which you can use for email marketing for a new product. You need your call to action to entice visitors to enter their email address; then you can target people who have visited your page with a lead nurture campaign. Everything else on your landing page, from headline to images and overall layout, needs to lead to your call to action.

Other essential elements of a good landing page are excellent visuals and action-oriented copy. Images are the first thing the user’s eyes get drawn to, so make sure they are high quality, relevant and compelling. Your copy should be crafted to move your visitor forward and show the benefits of your product or offer to them.

Finally, good landing pages always use trust indicators. This could be a trust badge, independent endorsement of your product or service, testimonials, or other social proof. All of these things help build your credibility and garner trust in your brand.

So, how do you know you have a good landing page? You need a benchmark against which to measure success. This could be the number of conversions, or some other figure, based on your goals.

It’s a lot to take in, so you may need a little help. That’s where Online Marketing Gurus comes in. Work with an agency with tons of experience and expertise in creating high-converting landing pages for companies just like yours.

What makes OMG the best agency for custom landing pages?

Our reputation as the best agency for custom landing pages comes down to the way we think. We see the big picture – in other words, we know that the ultimate motivation behind custom landing pages is to engineer a full funnel that captures increased conversions and floods of new customers. And that’s exactly what we specialize in.

OMG is the trusted Digital Marketing Agency dedicated to maximising PPC results for our clients and making your dollars go the extra mile. Custom landing pages are the way to do this. Our digital gurus work with you to pinpoint your goals, then create a landing page that is specifically designed to hit them. How do we know what works? Our expertise comes from working with 1,000+ companies across Australia and the world, including small businesses and enterprises alike. Many of our clients see results as impressive as 417% more return from advertising spend.

Sure, anyone with the right tools can build a landing page. There are lots of drag and drop tools and landing page templates out there that make it easy. But a high-converting custom landing page requires a unique set of skills and experience to match your goals, audience and keywords with a design that drives people to action. Get this right and you can see your conversion rates soar.

Here’s the best part – we don’t stop once your campaign is live. We can set up your page with conversion tracking and Google Analytics so we can see how many page visitors have converted, how they interact with your page, how long they stay on the page, and more. Using these insights, we can continue to refine and improve your landing page for even more conversions. This is what you get when you work with the best agency for custom landing pages.

Need proof? Check out our reviews from happy clients and see our case studies to find out how we have turbocharged our results. We’re always happy to talk through our customer success stories – get in touch!

Are you the cheapest?

No. We focus on quality and getting revenue results. No shoddy stuff, or shifty business. There are lots of digital marketing agencies that focus on being cheap, which in turn gets poor results. We’re not one of them. Our focus is making you successful (do check out our Google reviews), and providing an intense amount of value to your business.

Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

Get your $4000 Digital Strategy Audit Free Now

What are you waiting for?