How A Retailer Gained 95% More Conversions YOY

135%
Growth in YOY organic traffic
95%
Growth in organic conversions YOY
52,201
Keyword rankings, up from 7,542
Top 3
Ranking for 4,033 keywords, up from 1,223

CASE STUDY

Major Cookware Retailer

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

SEO

Industry

Ecommerce & Retail

Company Size

Small

Location

Sydney

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Major Cookware Retailer

For 40+ years, this retailer has grown to become the Sydney institution everyone knows and loves. They’ve grown to 4 locations and counting! The goal remains offering the best products and services, whether you visit online or in store.

Challenges

To support their next stage of growth, they were looking to level up their digital presence. More visitors, more conversions, more happy customers. Yet with a competitive industry and not enough search engine visibility, the challenge was real.

Since some brands like to keep things under wrap, we can’t tell you who they are — but we can let the numbers do the talking. After partnering with OMG for 3+ years, the results just keep getting better.

Our team implemented a custom digital solution, uniting every channel to amplify their digital presence and drive the revenue they wanted.

135% growth in organic traffic, year on year. 95% growth in organic conversions, year on year. And that’s just the beginning.

  • Lack of rankings resulted in insufficient organic traffic to fuel their growth
  • Need to boost traffic for attracting those click-happy customers and improving revenue
  • Not enough quality backlinks meaning website authority not high enough
  • The Gurus used a combination of SEO tools in order to perform a detailed analysis of our client’s site and its competitors to identify link building and content opportunities.

Our Approach

To build a thriving digital presence, Online Marketing Gurus transformed this business’ website. Delivering optimal ROI involved investing heavily into the website, ensuring every page was optimised and ranking. This means more rankings, traffic and customers!

Strategy & Execution

OMG - Badge - SEO

Streamlining website structure for skyrocketing sales

Content is king, especially when it comes to optimising the website for click-happy customers.

OMG - Icon Badge - Website

Boosting website authority to build digital visibility

Targeted link building helped to boost the business’ visibility where it matters most: search engines.

OMG - Badge - Tools

Crushing the competition with strategic SEO

Implementing a thorough technical and offsite SEO strategy allowed this business to rise to the top.

Outcomes

To note, OMG helped:

  • OMG implemented a content review to ensure every website page is ranking and converting.
  • With higher rankings for the most profitable pages, they converted more customers.
  • Competitive analysis helped them align with the gap in the market and differentiate themselves

Key Results

135%

Growth in YOY organic traffic

95%

Growth in organic conversions YOY

52,201

Keyword rankings, up from 7,542

Top 3

Ranking for 4,033 keywords, up from 1,223

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