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Digital Marketing

Digital marketing in Australia no longer works in silos. Search, paid media, social and your website all feed the same pipeline, and a gap in one shows up as lost revenue in another. This section covers the changes worth acting on: platform updates from Google and Meta, seasonal campaign planning, conversion and trust, and where budgets are shifting next. Written by the Gurus behind more than 1,000 campaigns and $200M in managed media.

Heads Up: Gemini Just Added Brand Management Tools & GBP Reporting Got A Rebuild
  • Digital Marketing
  • News & Industry Updates
11 minutes read

Heads Up: Gemini Just Added Brand Management Tools & GBP Reporting Got A Rebuild

Lady G Avatar
Lady G

Last updated on:

If Meta Is in Your Mix, Advertising Week Just Dropped New AI Tools You Should Test
  • Digital Marketing
  • News & Industry Updates
10 minutes read

If Meta Is in Your Mix, Advertising Week Just Dropped New AI Tools You Should Test

Andrew Raso Avatar
Andrew Raso

Last updated on:

Google’s September Spam Update Is Complete, & Three AI Launches Follow
  • Digital Marketing
  • News & Industry Updates
11 minutes read

Google’s September Spam Update Is Complete, & Three AI Launches Follow

Andrew Raso Avatar
Andrew Raso

Last updated on:

Google’s Fourth Spam Update of the Year Landed, and Search Console Got Multimodal Filters
  • Digital Marketing
  • News & Industry Updates
11 minutes read

Google’s Fourth Spam Update of the Year Landed, and Search Console Got Multimodal Filters

Andrew Raso Avatar
Andrew Raso

Last updated on:

Are Your Search Campaigns Ready for the Google Ads Migration?
  • Digital Marketing
  • News & Industry Updates
10 minutes read

Are Your Search Campaigns Ready for the Google Ads Migration?

Andrew Raso Avatar
Andrew Raso

Last updated on:

More AI In Search, More Ads In AI & More Choice For Social Users: This Week’s Updates
  • Digital Marketing
  • News & Industry Updates
10 minutes read

More AI In Search, More Ads In AI & More Choice For Social Users: This Week’s Updates

Andrew Raso Avatar
Andrew Raso

Last updated on:

Meta Just Handed Small Business Owners An AI Assistant. Should You Use It?
  • Digital Marketing
  • News & Industry Updates
11 minutes read

Meta Just Handed Small Business Owners An AI Assistant. Should You Use It?

Andrew Raso Avatar
Andrew Raso

Last updated on:

The Google Ads Setting Disappearing In September & What To Do About It
  • Digital Marketing
  • News & Industry Updates
11 minutes read

The Google Ads Setting Disappearing In September & What To Do About It

Andrew Raso Avatar
Andrew Raso

Last updated on:

Q2 Close: AI Answers Half Of Google, Search Console Tracks Social, Ads Maps Leads
  • Digital Marketing
9 minutes read

Q2 Close: AI Answers Half Of Google, Search Console Tracks Social, Ads Maps Leads

Andrew Raso Avatar
Andrew Raso

Last updated on:

Two Google Shopping AI Rollouts, a Pinterest Catalog Warning, and a Ranking Shift Around July 24
  • Digital Marketing
  • News & Industry Updates
12 minutes read

Two Google Shopping AI Rollouts, a Pinterest Catalog Warning, and a Ranking Shift Around July 24

Andrew Raso Avatar
Andrew Raso

Last updated on:

OMG Featured by CommBank on AI in Marketing
  • Digital Marketing
2 minutes read

OMG Featured by CommBank on AI in Marketing

Andrew Raso Avatar
Andrew Raso

Last updated on:

Creating Online Trust to Increase Website Conversions
  • Digital Marketing
4 minutes read

Creating Online Trust to Increase Website Conversions

Andrew Raso Avatar
Andrew Raso

Last updated on:

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.