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Digital Marketing

Digital marketing in Australia no longer works in silos. Search, paid media, social and your website all feed the same pipeline, and a gap in one shows up as lost revenue in another. This section covers the changes worth acting on: platform updates from Google and Meta, seasonal campaign planning, conversion and trust, and where budgets are shifting next. Written by the Gurus behind more than 1,000 campaigns and $200M in managed media.

Google Kills Language Targeting & Meta’s Billing Shock
  • Digital Marketing
15 minutes read

Google Kills Language Targeting & Meta’s Billing Shock

Andrew Raso Avatar
Andrew Raso

Last updated on:

Google Ads, LinkedIn & YouTube Just Dropped Major Ad Updates
  • Digital Marketing
15 minutes read

Google Ads, LinkedIn & YouTube Just Dropped Major Ad Updates

Andrew Raso Avatar
Andrew Raso

Last updated on:

Google AI Mode, Instagram Insights & Meta Placement Bidding
  • Digital Marketing
15 minutes read

Google AI Mode, Instagram Insights & Meta Placement Bidding

Andrew Raso Avatar
Andrew Raso

Last updated on:

Google Adds AI Review Summaries as TikTok and Meta Drop Big Ad Updates
  • Digital Marketing
15 minutes read

Google Adds AI Review Summaries as TikTok and Meta Drop Big Ad Updates

Andrew Raso Avatar
Andrew Raso

Last updated on:

From Agency to Airwaves: OMG’s Andrew Raso Launches New Growth-Focused Podcast
  • Digital Marketing
5 minutes read

From Agency to Airwaves: OMG’s Andrew Raso Launches New Growth-Focused Podcast

Danny Andrawes Avatar
Danny Andrawes

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The PESO Model: Your Simple Guide to Integrated Marketing Success
  • Digital Marketing
9 minutes read

The PESO Model: Your Simple Guide to Integrated Marketing Success

Andrew Raso Avatar
Andrew Raso

Last updated on:

Online Marketing Gurus Named SEO Agency of the Year at the 2025 Global Agency Awards
  • Digital Marketing
4 minutes read

Online Marketing Gurus Named SEO Agency of the Year at the 2025 Global Agency Awards

Andrew Raso Avatar
Andrew Raso

Last updated on:

Online Marketing Gurus Joins iMedia 2025, Reveals What’s Next for SEO
  • Digital Marketing
7 minutes read

Online Marketing Gurus Joins iMedia 2025, Reveals What’s Next for SEO

Danny Andrawes Avatar
Danny Andrawes

Last updated on:

Why Invest In Marketing During Recession and Economic Downturn
  • Digital Marketing
17 minutes read

Why Invest In Marketing During Recession and Economic Downturn

Andrew Raso Avatar
Andrew Raso

Last updated on:

Online Digital Marketing Stats You Need to Know
  • Digital Marketing
32 minutes read

Online Digital Marketing Stats You Need to Know

Andrew Raso Avatar
Andrew Raso

Last updated on:

Go To Market Strategy – Find New Markets and New Customers
  • Digital Marketing
17 minutes read

Go To Market Strategy – Find New Markets and New Customers

Andrew Raso Avatar
Andrew Raso

Last updated on:

Email Marketing Strategies and Newsletter Campaigns
  • Digital Marketing
16 minutes read

Email Marketing Strategies and Newsletter Campaigns

Danny Andrawes Avatar
Danny Andrawes

Last updated on:

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.