How Surveyz Built Search and AI Visibility in 6 Months

Challenges

Surveyz had a growing member base, but organic search wasn’t pulling its weight, buried behind paid and referral traffic, with barely any footprint for the terms that mattered, and losing ground.

• Organic sessions dropped 18.6% over the past 6 months, from 64,191 to 52,252, bottoming out at 6,608 in December before showing early signs of recovery.
• Organic ranked only 5th for traffic sources over the past 12 months, staying flat while other channels moved.
• Keyword indexation was near zero until August, closing the year with just 72 ranking keywords and only 4 in the top 3.
• High-intent terms like “surveys for money australia” and “surveys for cash australia” were being won by competitors, not Surveyz.

Our Approach

Paid surveys is a competitive, ad-heavy space where visibility comes down to who Google trusts to rank. OMG’s approach was to build credibility in stages, fixing the site’s technical foundation first, then targeting realistic, lower-competition keywords to build early momentum before competing for harder, higher-value terms.

Strategy & Execution

Technical fixes to make the site work harder

OMG resolved the foundational issues holding the site back: referencing the sitemap in robots.txt, adding structured data, improving site speed, optimising the footer and HTML sitemap, and fixing metadata across key pages.

Content to capture high-intent searches

The homepage and app download page were optimised for terms like “paid surveys australia” and “best paid survey apps australia,” followed by a steady blog content calendar to build topical reach.

Link building to target quick wins first

Monthly link building focused on lower-competition, high-relevance terms like “surveys for money australia” and “surveys for cash australia”, realistic top 3 targets within 6 months, building a foundation for harder terms later.

Ongoing optimisation to keep the momentum going

Progress was tracked monthly against clear goals for keyword indexation, clicks, and impressions, with content and link building continuing every month through the campaign.

Outcomes

Key SEO results:

• Increased, overall keyword indexation by 44.7% in 6 months (from 744 to 1,077 keywords)
• Increased, Page 1 rankings by 4.9% in the same period
• Increased, sessions on /dashboard/surveys by 9.5% MoM and 41.4% YoY
• Increased, conversions on /dashboard/surveys by 9.9% MoM and 194.7% YoY
• Increased, referring domains from 149 to 249, with Domain Rating improving from DR15 to DR26

Key rankings achieved:

• Earn money by completing surveys – Pos 1 (from Pos 4)
• Survey for money – Pos 2 (from Pos 3)
• Best paid survey apps – Pos 15 (from Pos 29)

Key AI Search (GEO) results:

• Increased, Google AI Overview citations from 45 to 258 between Dec 2025 and May 2026
• Increased, total AI engine mentions to 285, across ChatGPT, AI Overview, AI Mode, and Gemini
• Increased, unique pages cited by AI engines to 33, with an AI Visibility Score of 37

Key Results

• 44.7% Increase in Keyword Indexation in 6 Months
• 258 AI Overview Citations, Up From 45
• 41.4% Increase in /dashboard/surveys Sessions YoY