77%
Increase in organic traffic, in 12 months
376%
Increase in the total number of ranked keywords, in 12 months
2802%
Increase in impressions for non-branded visibility
1091%
Increase in clicks for non-branded visibility

The Challenge

Key Problems

Required a strategic B2B marketing campaign to distinguish themselves among Microsoft service providers
Needed to use data to drive a next-level content strategy that focuses on solving pain-points and become a valuable source of information for users
Sought an SEO strategy with intentional keyword rankings and long-tail targeting
Host of technical errors requiring immediate attention and fixing
Cloud Collective Case Study

Cloud Collective is a strategic alliance of four Microsoft Gold Partners: Antares Solutions, iComm, Quorum and Walkerscott. They provide tailored cloud solutions from the Microsoft platform to “improve how your people work”. Cloud Collective’s mission is to carry out the dynamic paths of its individual companies as one powerful group which can grow and match the evolving needs of different teams.

Cloud Collective has successfully partnered with both private and public organisations in Australia and around the world including UNSW Sydney, Tourism Australia, GWA Group, Blackmores and NRMA. They have over 10 years of experience helping businesses to reach their full potential through the creation and assimilation of innovative digital solutions.

Wanting to increase monthly qualified leads and overall organic visibility, September 2019 saw the cloud solution company reach out to Online Marketing Gurus for assistance. Our SEO Gurus aimed to develop a robust search engine optimisation and content strategy to help cement the organisation as technology innovators.

According to the Harvard Business Review, customers put B2B subject matter and solution expertise at the top of their list of important qualities when evaluating potential suppliers. As businesses become savvier and more time-stretched, it’s clear that a tactical approach to marketing and content creation is the key to success.

Our Approach

Content is at the core of great marketing. It’s a winning strategy that focuses on building solid B2B relationships with valuable, relevant and engaging information. This tactic is used frequently by tech companies like Google, Microsoft, and Apple, who emphasise highlighting their quality and distinguishing themselves as industry leaders. OMG set to work creating a comprehensive search and content marketing strategy for Cloud Collective’s brands that would drive clicks and customers to their suite of services and solutions.

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Comprehensive website audits and review of competitor landscape to map gaps and opportunities.

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Data-driven insights across the entire consumer journey to inform an end-to-end marketing strategy.

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A quality content strategy designed to drive rankings, brand awareness, and links.

Strategy & Execution

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