How SimsDirect Achieved 15X More Organic Revenue
SimsDirect has helped Aussies travel connected since 2018, through offering their comprehensive range of affordable, fast, and convenient sim cards. There are so many reasons why thousands of Aussie travellers trust their prepaid sim cards to keep them in the loop, wherever they go. Shipping is quick and free, with a 100% money back guarantee.…
504%
growth in organic visits
824%
increase in organic transactions
1590%
increase in organic revenue
Services
Industries
- Tech & SaaS
Challenges
As SimsDirect grew, the team wanted to double down on the digital front — ensuring their online presence would attract and captivate thousands more Aussie travellers. That’s why they decided to partner with OMG on a hyper-targeted SEO campaign. Their goals were simple. Grow their market share, increase website enquiries, and boost rankings for their core product offerings.
- Low search engine visibility for the most profitable and relevant keywords.
- Not enough organic traffic and conversions to support growth.
- Looking to expand and establish a market-leading presence online.
- Want to capture more customers for products, including USA, Japan, and NZ sim cards.
Our Approach
Evidence-based SEO uses data every step of the way to drive results you can see, measure, and multiply. Success begins by getting to know the unique business, goals, customers, and market pressures of our client. Then we painstakingly customise an SEO strategy that’s tailored to achieve their version of success.
- Comprehensive keyword, market, and customer research.
- Technical SEO optimises to ensure a high-performing website.
- Onsite SEO and content strategy to boost rankings, traffic, and conversions.
- Strategic link building to boost website authority, and thereby search engine visibility.
Strategy & Execution
6x more page 1 rankings
The secret to SEO success? It’s all about getting granular with which keywords you’re targeting. There’s no point trying to rank for obscure keywords that just won’t translate into leads and sales.
That’s why our Gurus start every campaign with comprehensive research. We crafted a laser-focused keyword strategy that would attract customers at every stage of their journey.
5x more organic traffic
When it comes to boosting your organic results, the quality of traffic matters just as much as the quantity. In fact, by increasing visibility for the right kinds of keywords, you’re more likely to attract and capture high-intent, ready-to-buy customers.
OMG combined multiple strategies and efforts to increase visibility and thereby attract floods of qualified traffic.
Key Results
Within 8 months, we increased organic traffic by 504% and increased organic conversion rate by 450%. Plus, the number of organic transactions also increased by 824%. We also achieved DOUBLE the keywords indexed and 6x more rankings on page 1. This includes top 3 rankings for crucial and highly-profitable keywords such as ‘asia sim card’ and ‘europe sim card’.
More Case Studies
-
300%
Core Assist, a registered Western Sydney NDIS provider, partnered with OMG to attract qualified disability support leads through organic search. From January to June 2023, OMG’s SEO strategy quadrupled top-20 keyword rankings, increased referring domains by 150% and lifted “NDIS group activities Sydney” from outside the top 100 to position 3.
Core Assist
-
230%
Helpz, a national NDIS provider of behaviour support and allied health therapy services, partnered with OMG to grow bookings and support its expansion into new services. Between September 2024 & February 2025, OMG’s SEO strategy lifted non branded organic clicks by 134%, more than tripled first page keywords & grew referring domains.
Helpz
-
79%
Ability Options, a disability support provider, partnered with OMG to grow its organic presence in a crowded NDIS search landscape. Through content, keyword strategy and targeted link building, OMG grew referring domains by 79%, lifted domain rating from 42 to 51, and took NDIS service terms onto page one.
Ability Options
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
