How SimsDirect Achieved 15X More Organic Revenue

growth in organic visits
increase in organic transactions
increase in organic revenue
generated within 8 months



About Challenges Our Approach Strategy & Execution Outcomes Key Results




Company Size



Sydney, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About SimsDirect

SimsDirect has helped Aussies travel connected since 2018, through offering their comprehensive range of affordable, fast, and convenient sim cards. There are so many reasons why thousands of Aussie travellers trust their prepaid sim cards to keep them in the loop, wherever they go.

Shipping is quick and free, with a 100% money back guarantee. Their sim cards are affordable, offering enormous value for money. And there are never any hidden charges or roaming fees, since everything is prepaid. Best of all, there are options for adventurous travellers looking to visit nearly every dream destination out there — including Europe, North America, South America, Asia, and the Middle East.


As SimsDirect grew, the team wanted to double down on the digital front — ensuring their online presence would attract and captivate thousands more Aussie travellers. That’s why they decided to partner with OMG on a hyper-targeted SEO campaign. Their goals were simple. Grow their market share, increase website enquiries, and boost rankings for their core product offerings.

  • Low search engine visibility for the most profitable and relevant keywords.
  • Not enough organic traffic and conversions to support growth.
  • Looking to expand and establish a market-leading presence online.
  • Want to capture more customers for products, including USA, Japan, and NZ sim cards.

Our Approach

Evidence-based SEO uses data every step of the way to drive results you can see, measure, and multiply. Success begins by getting to know the unique business, goals, customers, and market pressures of our client. Then we painstakingly customise an SEO strategy that’s tailored to achieve their version of success.

  • Comprehensive keyword, market, and customer research.
  • Technical SEO optimises to ensure a high-performing website.
  • Onsite SEO and content strategy to boost rankings, traffic, and conversions.
  • Strategic link building to boost website authority, and thereby search engine visibility.

Strategy & Execution

OMG - Badge - SEO

6x more page 1 rankings

The secret to SEO success? It’s all about getting granular with which keywords you’re targeting. There’s no point trying to rank for obscure keywords that just won’t translate into leads and sales.

That’s why our Gurus start every campaign with comprehensive research. We crafted a laser-focused keyword strategy that would attract customers at every stage of their journey.

OMG - Search Badge

5x more organic traffic

When it comes to boosting your organic results, the quality of traffic matters just as much as the quantity. In fact, by increasing visibility for the right kinds of keywords, you’re more likely to attract and capture high-intent, ready-to-buy customers.

OMG combined multiple strategies and efforts to increase visibility and thereby attract floods of qualified traffic.


Within 8 months, we increased organic traffic by 504% and increased organic conversion rate by 450%. Plus, the number of organic transactions also increased by 824%. We also achieved DOUBLE the keywords indexed and 6x more rankings on page 1. This includes top 3 rankings for crucial and highly-profitable keywords such as ‘asia sim card’ and ‘europe sim card’.

Key Results


growth in organic visits


increase in organic transactions


increase in organic revenue


generated within 8 months

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