568%
increase in keyword
rankings
1,483%
increase in organic traffic
YoY
1,100%
increase in organic
conversions YoY
84%
increase in impressions
from PPC optimisations

The Challenge

Key Problems

Lack of search visibility within the industry
Keyword misalignment with relevant industry terms
No SEO optimised content for priority category pages
Data Zoo Case Study

Headquartered in Sydney, Data Zoo is a trusted leading provider of electronic identity verification for compliance, focused on creating innovative and relevant solutions for their customers. Their company objective is to lead the way in building unique solutions that answer the current needs and anticipate future customer identity verification requirements.

Aiming to consistently deliver long term, high quality and trusted relationships, DataZoo directed their goals into expanding the company globally. Offering smarter data quality controls, reliable systems and services and secure information handling, all this company needed was an integrated marketing strategy to get their name out there within the industry.

Reaching out to Online Marketing Gurus in July 2019, Data Zoo wanted to use a mix of SEO, PPC and Social Media marketing to grow their brand internationally. Over our 2 year partnership, our experienced Gurus orchestrated an integrated marketing strategy to do just that.

Our Approach

Through onboarding, Online Marketing Gurus identified key opportunities across SEO, PPC and Social Media. These would have a significant impact on the overall performance of Datazoo’s marketing.

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Comprehensive keyword gap analysis with major competitors

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A complete technical SEO refresh

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New Account architecture foundations

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A/B testing on high performing ads to reduce wastage in ad spend

Strategy & Execution

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