King Content was an Aussie owned and founded Content Marketing Agency. They quickly became a market leader through delivering unique campaigns and tangible results for their clients. Within a few years of operation, they grew to more than $10M. To support their rapid growth across the nation and the globe, they partnered with OMG on a multichannel campaign.
OMG delivered a custom solution that leveraged SEO, Adwords and Display Advertising. The team began by establishing King Content's firm foothold in the Aussie market, with a particular focus on Sydney, Melbourne and Brisbane. As market leaders, we then helped King Content expand to 10 countries globally.
The international nature of their digital marketing called for unique expertise to manage 10 different websites in 10 unique markets. Our hyper-targeted approach consistently generated a serious ROI, with more than $14 generated in return for every dollar spent on digital marketing. See the results for yourself!
In the competitive content marketing industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for the toughest keywords relevant to 'content marketing agency'.
Going global posed unique challenges for the King Content website. 10 identical websites distributed over 10 geo-specific domains and 10 target countries called for unique expertise. OMG managed the technical aspects of duplicate content and more, to ensure King Content continued to rank for the most profitable keywords in every location.
Targeted campaigns reached new audiences while retargeting potential clients ready to take the next step. This meant better results across every location. OMG performed ongoing optimisation to ensure the best return for every dollar.
Through partnering with King Content, we supported their ongoing content strategy — providing insights on leveraging keyword opportunity to reach the top of rankings. Over the course of the campaign, we helped lift blog readership by 30% while also ensuring 70+% of all blog posts ranked on page 1 within a few days.
By making ongoing improvements to their website, OMG boosted conversion rates and win over more of their ideal clients. In fact, onsite conversion rates improved by 1,000% - resulting in truly revenue-shifting results. The team also helped to generated 800% more global traffic, meaning more targeted audiences finding and converting through their content.
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