Evolution Laser Clinic Grows Visibility With Targeted SEO Strategy
Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
40%
Increase in organic traffic YoY
186%
Increase in organic conversions YoY
67%
Increase in PPC conversions in 6 months
Challenges
- Consistent loss of referring domains while competitors gained authority.
- Unoptimised pages with missing meta descriptions, weak title tags, and broken links.
- Low visibility for non-branded, high-competition keywords limiting growth in key service areas.
Strategy & Approach
- Implemented technical SEO fixes to resolve metadata issues, broken links, and site health problems.
- Launched targeted content and keyword optimisation for core services like laser hair removal and cosmetic injectables.
- Executed an ongoing backlink acquisition and PPC strategy to boost domain authority and drive qualified traffic.
Key Results
KEY SEO WINS:
- Increased, organic visits by 40% YoY
- Increased, organic conversions by 186% YoY
- Increased, organic conversion rate by 156% YoY
KEYWORD VISIBILITY GROWTH YOY:
- 267% growth in keywords in top 3 positions (293 to 1,039)
- 295% growth in page 1 rankings (695 to 2,747)
- 169% growth in overall keyword visibility (3,780 to 10,164)
AUTHORITY:
- 146% increase in Referring Domains
- 28% Domain Rating increase
PAID SEARCH RESULTS IN 6 MONTHS:
- 94% increase in PPC clicks
- 98% increase in average CTR
- 67% increase in conversions
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
