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Elevating O Cosmedics To The Top Of Skincare

Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated SEO, PPC, and Social strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.

O Cosmedics serum bottles and packaging arranged on a deep red background

151%

Increase in Social Conversions YoY

50%

Increase in PPC Conversions YoY

23%

Increase in Organic Visibility YoY

Industries

  • Beauty & Wellness

Challenges

  • Highly competitive cosmedical skincare industry with limited visibility.
  • Technical SEO issues affecting site performance and user experience.
  • Insufficient domain authority and backlink quality.
  • Need for unified performance across SEO, PPC, and Social Media.
O Cosmedics homepage showing the Pigment Control serum duo campaign banner

OMG is proactive, dedicated and results-driven. Highly recommend working with them!

O Cosmedics logo

O Cosmedics

Beauty & Wellness


Strategy & Approach

  • Integrated digital marketing strategy combining SEO, PPC, and Social Ads.
  • Targeted link building to boost domain authority and trust.
  • Technical SEO fixes to improve speed, structure, and user experience.
  • Content expansion to enhance keyword relevance and engagement.
Two O Cosmedics Facebook ads, a product range image and a carousel featuring Exfoliation 101


Key Results

KEY SEO WINS:

  • Increased Top 3 keywords by 15% YoY (from 121 to 141)
  • Increased Organic Visibility by 23% YoY (from 2,363 to 2,966)
  • Increased Referring Domains by 38% YoY (from 175 to 257)

KEYWORD RANKINGS AS OF APR 2023:

  • #1 for ‘skin correcting serum’ – search volume: 20
  • #1 for ‘v8 peptide complex’ – search volume: 20
  • #6 for ‘exfoliating cleanser’ – search volume: 480
  • #7 for ‘bha skin products’ – search volume: 20

PAID SEARCH RESULTS WITHIN JUST 6 MONTHS: 

  • Increased Paid CTR by 48% (from 19.09% to 31.13%)
  • Increased Paid ROAS by 53% (from 5.88 to 10.08)
  • Increased Paid Conversions by 69% (from 33 to 68)
  • Decreased Paid Cost per conversion by 68% (from $50 to $16)

SOCIAL RESULTS AS OF APR 2023: 

  • Increased ROAS by 121% in 6 months (from 13.38 to 54.52)
  • Increased Impressions by 156% YoY
  • Increased Purchases by 151% YoY (from 21 to 152)

Bar chart comparing O Cosmedics website purchase ROAS by month for Feb 2022 to Jan 2023 against the prior year

SEO services built around your revenue,
not your rankings.

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  • The Creative Testing Playbook Behind Medik8’s Meta Scale-Up

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Find Your Biggest SEO Growth Opportunities with OMG

Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.

Enterprise SEO team at Online Marketing Gurus Sydney office

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.