How NSI Nails Used an Integrated SEO & Content Strategy for Amazing Organic Results

352%
increase in organic revenue YoY
57%
increase in organic impressions YoY
39%
increase in top 3 keyword positioning
277%
increase in organic conversions

CASE STUDY

NSI Nails

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

Content & SEO

Industry

Beauty & Ecommerce

Location

QLD, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About NSI Nails

NSI Nails is a wholesale nail supplier in Australia. Largely known for their classy acrylics range appealing to both at-home nail artists and professional nail techs. Since the 1950s, NSI has manufactured high quality monomers, polymers and other enhancement products for the nail industry.

Challenges

NSI partnered with OMG to primarily improve category level content length and the sites volume of quality backlinks which as a result would assist in ranking for more competitive keywords. The most significant challenge we encountered:

  • Several of the sites category pages contained a low word-count and were not optimised for a wide range of keywords.
  • Website footer lacking internal links to important category and product pages
  • Category pages contained a low word count and were not optimised for a wide range of keywords
  • Ineffective keyword targeting strategy was proving costly considering tight budgets
  • Lots of 404s present on the website that weren’t being redirected

Our Approach

Our Gurus engineered an integrated marketing strategy to:

  • Optimise existing pages, finally creating more category pages to cater to their products, affording the opportunity to target a broader range of keywords and internally link

The goal?

  • Grow online sales and uplift existing rankings

Strategy & Execution

OMG - Badge - SEO

Supercharging SEO Growth

After a thorough audit of the client’s link profile, competitors, content, and technical, we discovered that a lot of top-level service pages lack optimised content and internal linking and the site’s authority can be improved. Online Marketing Gurus were able to help NSI Nails achieve some incredible SEO results within a 12 month period.

OMG - Icon - Badge - Upward Trend Chart

Incredible Keyword Wins

Due to budget constraints, we had to be very smart about keyword/page targeting, keeping in mind “low hanging fruits” i.e. transactional keywords that the client is currently ranking for in the second page/first half of the first page.

Outcomes

Since January 2020, we’ve delivered an SEO strategy targeting Australia with BCF. Within the last 3 months, we have achieved some great organic results such as:

OMG - Real Results - NSi Nails

Key Results

352%

increase in organic revenue YoY

57%

Increase in organic impressions YoY

39%

increase in top 3 keyword positioning

114%

increase in domain authority

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