Launching Generative Engine Optimisation: What Is GEO?
Last updated:
19 November 2025
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5 minutes readKey Takeaways
- GEO is the next evolution of SEO. Generative Engine Optimisation helps brands get cited inside AI answers, not just ranked on search engines.
- 70% of GEO is still SEO. It builds on your existing optimisation efforts while adding strategies to make content readable and trustworthy for AI systems.
- AI search is already mainstream. With 800M+ weekly ChatGPT users and 92% of Fortune 500 companies adopting AI, visibility in AI-generated answers is now critical.
- Depth beats position. 89% of ChatGPT citations come from pages ranked 21+ on Google which proves AI prioritises comprehensive, credible content.
- OMG’s GEO framework bridges both worlds. Combining SEO precision with AI-specific optimisation, including schema, LLMs.txt, and off-site authority signals.
- You can measure AI visibility. OMG’s Gurulytics AI Reporting tracks when and where your brand appears across ChatGPT, Perplexity, Gemini and other LLMs.
AI is changing the way people search faster than any Google update ever has. Right now, your website could be invisible in the one place your audience actually gets answers – inside AI platforms like ChatGPT, Google’s AI Overviews, or Perplexity.
Watch Jazmin Green, our Global Head of SEO guru, break down what GEO means for brands in this short video:
The next evolution of search is here
As a global digital marketing agency in Australia, we’ve been experimenting with this shift for months. We’ve seen what it takes to get cited inside AI answers and what makes you disappear. That’s why we’ve launched a new service: Generative Engine Optimisation (GEO). A first-of-its-kind strategy built for the era of AI Search.
From SEO to GEO: What’s Changed?
For years, search engine optimisation (SEO) has been about ranking high on Google. Although Generative Engine Optimisation isn’t about something entirely new, getting chosen by AI systems when they generate answers requires a different approach.
- SEO helps you rank on a results page.
- GEO helps you get cited inside the AI-generated answer.
Where Google might show ten results, AI tools like ChatGPT or Gemini show a result based on sources found within search engines; they build that answer using content from multiple trusted sources. GEO is how we make sure your brand becomes one of those sources.
At OMG, we’ve seen that 70% of GEO is still SEO – the foundation remains strong – but the next 30% focuses on how large language models (LLMs) interpret, trust, and cite your content.
Why Generative Engine Optimisation Matters
AI search is rewriting the discovery journey. Instead of users clicking ten blue links, they’re now trusting what the AI tells them.
Recent data shows:
- 800M weekly active ChatGPT users.
- 28% of U.S. professionals use ChatGPT for work, up from just 8% in 2023.
- 92% of Fortune 500 companies have already adopted AI tools.
If your brand isn’t being mentioned in AI-generated answers, you’re effectively invisible in this user journey. GEO bridges that gap by optimising your site to be understood, trusted, and referenced by generative engines; therefore remaining top of mind throughout the changes of user search behaviour.
How GEO Works
GEO is about helping Large Language Models (LLMs) recognise your expertise and use your content when they craft answers. Here’s how OMG structures a successful GEO strategy:
1. Structure for comprehension
AI engines love clarity. We optimise your site using Q&A formats, clear headings, and schema markup so generative systems can easily parse and summarise your content.
2. Signal authority
AI tools prioritise trustworthy sources. We strengthen your credibility with authoritative citations, structured data, and internal linking to ensure your expertise is both human- and machine-recognisable.
3. Optimise for depth
Generative engines reward depth over position. 89% of ChatGPT citations come from pages ranked 21 or lower on Google. We expand topic coverage and ensure your content answers complex, related questions that feed the “query fan”, the network of related searches AI performs to build its answers.
4. Make content machine-readable
From schema markup to LLM-specific files like LLMs.txt, we ensure your site communicates directly with AI crawlers. This emerging technique, while experimental, is already being adopted by forward-thinking brands.
5. Build brand mentions across the web
GEO extends beyond your website. Our strategies include generating organic mentions across relevant community forums, which AI engines use heavily to validate authority.
The Framework
Our new Generative AI SEO service packages combine the precision of SEO with the innovation of LLM and Answer Engine Optimisation.
Each GEO plan includes:
- AI-specific technical audits: custom reviews focused on internal linking, schema, and page structure for LLMs.
- Content optimisation: refreshing pages for both search engines and AI comprehension.
- Community mentions: organic brand mentions across AI-cited forums.
- AI reporting: track how and where your brand is cited in AI tools like ChatGPT, Perplexity, and Gemini.
- Adaptive add-ons as sentiment and perception in AI Search evolves.
Similar to SEO, every GEO strategy begins with understanding your brand’s unique value propositions, however Generative AI requires experts to know how and where to promote these qualities that make you the authority AI should cite. From there, we implement technical precision and content depth that align with how generative engines learn.
Measuring AI Search Success
Traditional SEO reports clicks, rankings, and impressions. GEO goes further by tracking citations, references, and visibility across AI ecosystems.
Our proprietary AI Reporting measures:
- When and where your brand is mentioned by AI tools.
- Which prompts or questions surface your content.
- Traffic attribution from AI-generated answers.
It’s a holistic view of your AI visibility footprint, turning invisible journeys into measurable data.
The Future of Search is Here – It’s Called GEO
We’re at the same inflection point that marketers faced when social media transformed digital strategy. Early adopters of Generative Engine Optimisation will shape the visibility curve for years to come.
SEO will always matter, but GEO ensures your brand isn’t just found in search, it’s chosen by AI.
If you’re ready to lead the next wave of visibility, talk to the Gurus. Get started with GEO today
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