Franchise PPC Built For Territory Control & Local Growth
- Reduce wasted spend when nearby locations target the same searches and audiences.
- Give head office stronger budget control while helping active demand reach the right location faster.
- Show franchisees which territories and ads are contributing to local enquiry volume.
Your Franchise PPC Strategy Starts Here
Claim your free PPC strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Your Franchise Ads Are Live.
The Network Still Feels Disconnected.
Nearby Locations Are Targeting the Same Searches
When neighbouring franchisees target the same searches, budgets can start working against each other. Without clear territory rules and campaign separation, overlapping targeting can increase internal competition and make spend less efficient across nearby locations.
Head Office Can’t Easily Compare Territory Performance
A network-wide total only tells part of the story. If spend, leads and cost per enquiry aren’t broken out by location, it’s harder to explain where levy-funded activity is going and which markets are actually contributing.
Local Campaigns Are Drifting Away From the Brand
Franchisees may launch their own ads to move quickly, but messaging, offers and creative can start to splinter. Stronger campaign governance keeps local activity relevant without letting every location build a different version of the brand.
What we do
Paid Media Structured Around Territories,
Budgets and Local Demand
As your franchise advertising specialist, we shape the paid mix around how customers search, which territories each location serves and
how head office wants spend and performance managed across the network.
Google Ads
Capture high-intent searches for local products, services and franchise locations without letting nearby territories compete. We structure campaigns around service areas, branded terms and local demand, with clear rules around targeting, exclusions and conversion tracking.
Microsoft Ads
Extend paid search beyond Google without creating another disconnected layer of activity. We manage Microsoft Ads within the wider franchise advertising structure so budgets, geographic targeting and lead measurement remain consistent across locations.
Paid Social
Support local promotions, brand awareness and customer acquisition across Facebook, Instagram and other suitable platforms. Campaigns can be adapted by territory while creative, messaging and offers stay within the standards set by head office.
YouTube Ads
Build awareness across priority markets with videos that support national campaigns, local offers, new location launches or remarketing. Creative stays within central brand guidelines while still reflecting the needs of individual territories.
Performance Max
Use Google’s wider inventory to support both network-wide objectives and local campaigns across Search, Maps, YouTube and Display. We guide automation with territory settings, audience signals and conversion data so delivery reflects how the franchise network is structured.
Local Services Ads
Where the category and market are eligible, Local Services Ads can add another route to local enquiries. We’ll assess whether they fit the network’s territory model and existing search activity before recommending them rather than adding another channel by default.
Give Every Campaign a Clear Conversion Path
Each territory needs a direct route from ad exposure to enquiry. We’ll shape landing experiences, calls to action and tracking around the
enquiries and conversions each location is expected to support.
Case Studies
Paid Media Results Across Multi-Location Businesses
See how paid campaigns have supported enquiries, visibility and measurable performance across businesses operating in multiple markets and locations.
How El Jannah Hit #1 on the App Store and 100K Downloads in Just 3 Days
El Jannah wanted to increase awareness of their mobile app on iOS & Android. This was in part to drive direct sales instead of orders via delivery partners which erodes their margin. The promotion to drive this is that they were giving away 100,000 Whole Charcoal Chickens for free in every store.
100K
App downloads in 3 days
+1,850%
increase in Android purchases
More PPC Case Studies
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
Beauty & Wellness
186%
Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
Evolution Laser Clinic
Beauty & Wellness
151%
Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated digital marketing strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.
O Cosmedics
Beauty & Wellness
112%
TENGA EU is the European arm of TENGA, a wellness brand known for premium self-care products and innovation-led design. Europe is a harder market: heavy regulation, privacy limits on conversion tracking, and cultural nuance shaping consumer acceptance. Germany, France, Spain and Italy were underperforming, held back by English-first creative that drove inconsistent ROAS and inefficient…
TENGA
Retail & E-Commerce
80%
In 2025, Taking Shape, Australia and New Zealand’s leading plus-size fashion retailer, faced softening demand, volatile tariffs, and competitors discounting aggressively to hold share. Online Marketing Gurus was briefed to go beyond sustaining 2024’s momentum and deliver a step-change through Google Ads: scale aggressively without sacrificing profitability.
Taking Shape
Retail & E-Commerce
10%
Pawssum, Australia’s largest mobile vet service, serving 380,000+ pet owners nationwide, has partnered with OMG for 10 months.
Pawssum
Professional Services
How It Works
Give Every Territory a Defined Paid Media Role
Franchise PPC gets harder to manage when account structure and market coverage start overlapping.
We organise campaigns around lead goals, budget ownership and shared rules, then use live performance data to guide future spend.
We start by mapping locations, service areas, budgets and conversion points across the network. Search behaviour, geographic overlap and existing campaign data help us see where locations may be competing and where targeting rules need more separation.
Each campaign gets a defined job based on the territory, audience and outcome it needs to support. National priorities can stay centrally coordinated while local campaigns reflect market demand, without giving every franchisee a completely separate advertising playbook.
Once campaigns are running, we use lead volume, cost per enquiry, search terms and territory performance to guide changes across bids, targeting and creative. Gurulytics gives head office one place to compare trends, investigate changes and review how paid activity is performing across the network.
Trusted by 1,000+ Clients
Across Australia, we support franchise networks and multi-location businesses with paid media built around territory rules,
budget discipline and more consistent campaign governance.
Why Choose Us?
Franchise Context. Paid Media Control.
Effective digital marketing for franchises needs clear territory rules, budget ownership and reporting that works at both network and location level.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Reasons Our Franchise PPC Calls Hold Up
Full Visibility Across the Network
Gurulytics brings spend, leads and campaign performance into one view, so head office can compare territories without losing sight of individual locations. That visibility makes it easy to spot overlap, investigate changes in cost per enquiry and know exactly where local or centrally funded activity needs attention.
Specialists Handling Every Channel
Our franchise advertising experts and consultants manage bids, targeting, creative, budgets and ongoing optimisation across major paid platforms. With 14+ years of digital performance experience behind the team, each channel is handled by specialists who understand both the platform detail and the added complexity of running campaigns across multiple locations.
Lead Quality, Not Just Lead Volume
The territory with the most enquiries isn’t always delivering the most valuable lead mix. Lead Scorer brings lead assessment data into campaign review, so decisions are based on lead quality, not just raw volume, when comparing locations, audiences and campaign priorities.
Meet the Paid Media Team
100+ Specialists Behind Your Paid Campaigns
Paid Media Specialists Who Understand Franchise Complexity
Google Ads and Microsoft Ads are managed by specialists who understand multi-location campaigns, from territory overlap and local lead generation to budget control, brand consistency and network-wide reporting.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Senior Paid Search Consultant
Jamie Swanson
Paid Media Manager
1,000+
Clients monthly
100+
Paid Media Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
What Clients Say About Working With OMG
Hear how clients describe the communication, strategic input and ongoing support they receive from our paid media team.
National Oversight With Territory-Level Control
From Perth to Canberra and across wider franchise networks, we organise paid activity around defined markets, budget boundaries and reporting that gives head office useful context across locations.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
FAQs
Start with clear territory rules and a paid media structure that reflects them. With PPC for franchises, campaigns can be separated by service area, location and targeting rules so nearby franchisees aren’t unnecessarily competing for the same searches. Negative keywords, location exclusions and search term monitoring can also reduce crossover. The exact setup should reflect how territories are defined and where enquiries are actually coming from.
There isn’t one model that suits every network. Central budgets can give head office more control over strategy, creative and allocation, while local budgets can give franchisees greater flexibility around territory demand. A franchise advertising agency can structure national and local spend separately, with reporting showing what each budget is supporting. The best model depends on your levy structure, franchise agreements and how much autonomy individual locations need.
Territory targeting should reflect how your franchise network actually operates, not just a generic radius around each location. Google Ads for franchises can use location targeting, exclusions and campaign structures to focus spend on defined service areas while reducing unnecessary overlap between nearby locations. We’d also review search behaviour and lead patterns, because where someone searches from doesn’t always match the location they eventually contact.
Reporting should separate network-wide activity from territory-level performance. Each franchisee should be able to see the enquiries, spend and campaign results attributed to their location, while head office retains a broader view across the network. Clear conversion tracking and consistent definitions matter here. Good franchise advertising reporting should make it easier to compare local results without losing sight of centrally funded campaigns.
The cleanest structure balances central oversight with clear separation by territory, budget and reporting. That can mean shared governance with location-specific campaigns rather than completely independent accounts for every franchisee. The right setup depends on the size of the network, ownership model, budget responsibility and how much local control franchisees need. The goal is to keep management scalable without making location-level performance harder to interpret.
See Where Franchise Ad Spend Is Working Hardest
Your digital strategy, valued at $4,000, gives us a chance to assess campaign structure, budget allocation, targeting and lead tracking across the network. We’ll pinpoint where paid activity may be wasting spend, where account rules need tightening and which priorities deserve attention first.
