Bulk Nutrients Boosts Sales With Optimised Paid Search Strategy
Bulk Nutrients partnered with OMG to strengthen paid search performance in a competitive supplements market. By restructuring campaigns, launching new ad sets, and A/B testing copy, we unlocked greater ROAS, visibility, and revenue growth.
42%
Increase in click through rate
119%
Increase in PPC conversions
23%
Increase in average ROAS (YOY)
Services
Industries
- Healthcare
Challenges
- Highly competitive market – Needed to stand out in the crowded supplements and fitness industry.
- Minimal Ad account structure – Limited targeting options restricted reach across full product lines.
- Revenue growth goals – Required a paid search strategy to drive 30% YoY sales increase.
Strategy & Approach
- Optimised existing paid search campaigns and rebuilt account structure to cover all product lines.
- Deployed fresh, targeted ad campaigns to capture high-intent, ready-to-convert traffic.
- A/B tested ad variations to maximise ROAS and improve conversions.
Key Results
KEY PPC WINS:
- Increased Purchase Conversions by 119%
- Increased Conversion Value by 135%
- Increased CTR by 16%
MOST LUCRATIVE KEYWORDS – CONVERSION RATE:
- ‘grass fed whey protein australia’ – 100% Conversion Rate
- ‘Best tasting vegan protein powder’ – 100% Conversion Rate
- ‘protein powder for weight loss’ – 45.66% Conversion Rate
More Case Studies
-
211%
A’besco is a family run blinds and awnings retailer in Caringbah, Sydney, supplying premium window coverings, shutters and architectural hardware across the Sutherland Shire. Up against established competitors with far larger organic and paid search footprints, A’besco engaged our Gurus to lift its visibility through combined SEO and Google Ads, targeting generic search terms and…
A’besco
-
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
-
186%
Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
Evolution Laser Clinic
Stop Funding Channels You Can’t Measure. Start With the Ones You Can.
Get a PPC audit as part of a digital strategy worth $4,000 at no cost. See what your paid channels are contributing, where budget is being wasted and what to fix, stop or scale first.
No cost. No commitment. Just a clearer next paid-media decision.
