How El Jannah Hit #1 on the App Store and 100K Downloads in Just 3 Days
El Jannah wanted to increase awareness of their mobile app on iOS & Android. This was in part to drive direct sales instead of orders via delivery partners which erodes their margin. The promotion to drive this is that they were giving away 100,000 Whole Charcoal Chickens for free in every store.
100K
App downloads in 3 days
179%
increase in iOS purchases
+1,850%
increase in Android purchases
Services
Industries
- Food & Beverage
- Franchise
Challenges
El Jannah wanted to increase awareness of their mobile app on iOS & Android. This was in part to drive direct sales instead of orders via delivery partners such as Uber Eats which erodes their margin.
Strategy & Execution
OMG built the campaign around one big hook: 100,000 Whole Charcoal Chickens, free in every store.
Key Results
- #1 on the App Store
- 100K App downloads in 3 days
- 179% increase in iOS purchases
- +1,850% increase in Android purchases
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