Top PPC Management Agency In Canberra

There are a few secrets to successful Adwords management (AKA Google Ads Management). The first is to create a hyper-targeted strategy. Your goal is to target the right customers with the right messaging for more conversions while maximising every dollar of your ad spend. Then, you need to create ads with razor-sharp copy, which means doing research into your potential customers and messaging. Some Canberra services also include the creation of a high-converting landing page or website, which involves web design and development tailored to high-converting user experience. That’s how you can make sure anyone who clicks on your PPC ad will convert.

But creating a hyper-targeted strategy is only half the battle. The second most important part is to continually monitor, measure and optimise your campaign to get the absolute maximum ROI. Complacency is the enemy of Adwords success. Any PPC agency worth their salt will relentlessly optimise your campaigns to get the best return on your investment and minimise ad waste. The best Adwords management team will draw on all the elements that create killer PPC campaigns: ad extensions, negative keywords, phrase match keywords, broad match modified keywords, ad scheduling, and more. At OMG, one of the most important things we do is conduct A/B testing to see which ads or landing pages perform better. Not all online marketing agencies will provide all of these services, but if you want the best ROI, this is what you should aim for.

The main difference between Google Ads and Bing Ads is the actual PPC platform you are advertising on. When you bid for Bing Ads, your ads are placed on the Bing Network. Google Ads are placed on the Google search network. This might sound simple but it has significant implications for your campaign. Google Ads has a bigger audience – it is the world’s largest search network. But that doesn’t mean that Bing Ads don’t reach massive audiences. In fact, Bing Ads display on the Bing, Yahoo, and AOL search engines, which means you get lots more reach and search volume than you might think. In fact, Bing Ads reach 63 million searchers that Google Ads doesn’t.

Also, there’s a strong argument that Bing Ads result in a lower cost per click (CPC) and cost per acquisition (CPA) for advertisers. The reason is simple: Google Ads is the number one pay per click platform in the world, so Bing tends to have far less competition. When you advertise on Bing, your ads can cost less and you can still get higher search engine positions than you might achieve on Google Ads for the same CPC. Bottom line? Weigh up the pros and cons of both PPC advertising platform based on your business goals. Better yet, speak to a digital marketing agency who can advise you on the right strategy for your goals.

It depends. Do you have a strategy? And if you don’t have a strategy, are you planning to get one? Because if you dive right in without any real plan or understanding of your target market, you’ll end up wasting your budget on disappointing results.

Armed with a killer strategy (and an agency who knows how to put it to action), and your search advertising will do amazing things.

You’re here because you want game-changing, sustainable revenue growth that you can count on. But first, you need to know one simple thing:

Is OMG the Canberra PPC agency that you can trust to deliver?

Absolutely!

We’ve been helping businesses of all sizes reach and convert their target audiences for years. See our customer reviews to hear directly from our clients how we’ve helped them achieve incredible goals through digital marketing.

Looking for the hard numbers? We’ve got those too.

See how we helped a leading distillery achieve serious revenue growth through paid search. We’re taking a massive 500% growth in its return on ad spend and a 200% decrease in cost-per-click for paid ads.

When an Australian fashion retailer came to us wanting to improve revenue results through digital marketing, we created hyper-targeted campaigns to capture and convert new customers across every device and PPC platform. The results were astounding: 56% increase in revenue generated from paid advertising alone!

Do they sound like the kind of results you want? Getting started is easy. Book your FREE digital growth session with our gurus (worth $2,000!). Our PPC Canberra gurus will review your business and your competitors, examine your goals and target audience, and develop your customised online marketing plan for growth.

Low competition keywords with a high cost per click (CPC) are usually those keywords that Canberra businesses are willing to pay a high amount for because anyone searching for these keywords have high buyer intent. That is, they are specifically looking for that product or service, are further along the customer journey and are therefore more likely to convert. A high CPC can also indicate that the item being sold is of a higher value too.

It’s impossible to say exactly how much PPC should cost without knowing more about your business. Why? Because the average cost per click varies across sectors and locations.

One thing we can say is that you set your budget. This means you can spend as little as a couple of hundred dollars per month up to millions of dollars. The best approach is not to get caught up in how much you spend; instead, look at whether you’re getting the maximum return on investment.

This is where it’s worth hiring a dedicated PPC management Canberra team. Yes, it will cost more than if you try to manage it in-house. But with the right agency, it will pay off big time!

As Australia’s capital city, Canberra presents a unique PPC landscape shaped by its high concentration of government agencies, educational institutions, and professional services. Unlike other cities where tourism or retail dominate, Canberra’s businesses must craft PPC strategies that cater to an audience heavily involved in policy, academia, and corporate sectors.

One of the key PPC tactics for Canberra businesses is targeting the right audience based on job roles, interests, and professional affiliations. Platforms like Google Ads and LinkedIn Ads can be highly effective for B2B companies looking to connect with decision-makers and industry professionals. For government-focused businesses, PPC campaigns should emphasise credibility, expertise, and clear value propositions.

Canberra’s population also has a high level of digital engagement, making social media PPC campaigns an effective strategy for reaching local consumers. Businesses in education, tourism, and technology should leverage both search and display ads to drive awareness and lead generation.

Another crucial aspect of PPC in Canberra is local targeting. With a smaller population compared to Sydney or Melbourne, businesses need to refine their ad budgets and focus on high-intent users to maximise ROI. By implementing a well-structured, data-driven PPC campaign, Canberra businesses can generate quality leads and drive consistent growth.

Everyone. From small businesses to large enterprises, we firmly believe that every client should experience the real value for search advertising. Because we’ve worked with so many different business types and sizes, we bring a vast depth of experience to your campaign.

If you’re investing in PPC advertising, you need some clear KPIs to measure how your campaigns are performing. How else will you know how to improve? Or whether you’re getting the best return on investment? But with so many PPC metrics to choose from, which ones should you measure? We highly recommend focusing on those metrics that show your ROI. Measure the actual conversions your campaign is generating, not just your search engine results. You can track your Conversion Rate (CVR) and Cost Per Conversion, which is the price you pay for every conversion.

By measuring these from the start, you can ensure your campaign is focused on conversions, not clicks. Another metric to calculate is Return On Ad Spend (ROAS). ROAS tells you the dollar return as a percentage of your total advertising spend. We’re not saying that clicks aren’t important. After all, every conversion begins with a click, which is why your Click-Through Rate (CTR) provides an early indication of campaign success. You also need to measure your Cost Per Click (CPC) – that is, how much an advertiser has paid for a click. But no pay per click campaign should be measured by clicks alone. Bottom line? The best approach, and one that we use at OMG, is to use a combination of metrics to paint the whole picture of your PPC campaigns over the long term.