Canberra’s Trusted PPC Experts

Seeking effective PPC services in Canberra? Look no further. OMG delivers results-driven campaigns tailored to your business, ensuring every dollar spent drives conversions.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

OMG - Event - Founders
OMG - Event - Andrew Raso
OMG - Event - Founders
OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Canberra’s Top PPC Agency

Data-Driven Campaigns for Success

Achieve exceptional ROI with evidence-based PPC campaigns. Our data-driven approach ensures precise targeting and effective messaging for maximum impact.

Conversion-Oriented Strategies

Partner with Canberra’s trusted PPC firm for campaigns that drive conversions. Our custom strategies are designed to boost revenue and avoid one-size-fits-all approaches.

Local Canberra Experts

Our Canberra PPC team consists of local experts dedicated to crafting campaigns that outperform competitors. We prioritise understanding your business to achieve your goals.

OMG - Client Logo - Workscene

Skyrocket Return on Ad Spend for Workscene

OMG - Real Results - Workscene Stats

ROAS for PPC Ads


increase in paid social revenue YoY


ROAS for Smart Shopping PPC Campaign


revenue generated from Social Ads

OMG - Image Gurus

Precision-targeted PPC campaigns

Boost your sales with our targeted Pay-Per-Click (PPC) advertising solutions. Our Adwords management services are designed to optimise every click, ensuring your campaigns reach potential buyers and drive conversions.


Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments


Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown


Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Lauren Jenkins – Zenith Payments

Data-driven strategy

Reach the right customers at the right time with our data-driven PPC campaigns. We use advanced techniques to understand your audience’s needs, behaviors, and triggers for decision-making.

Proactive campaign management

Improve your campaign’s performance by removing ineffective keywords, improving quality scores, and lowering cost per click. Our proactive approach ensures your campaign is always optimised for success.

Comprehensive reporting

Stay informed about your campaign’s performance with our comprehensive reporting. We provide detailed insights into impressions, clicks, and post-click activities, helping you make informed decisions about your PPC strategy.

We Explain How PPC Actually Works!

Let’s Grow Together

Evidence Driven Systems For Your Optimal Conversion.

OMG - Google Partner
OMG - Meta Business Partner
OMG - Reporting Stack Gurulytics

Our Approach for Your Results

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

It all Starts here
  1. 1

    Effective Google Ad Management

    We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, reflecting the industry’s needs and mirroring your sitemap for effective management.
  2. 2

    Actionable Insights

    Our structured analysis not only facilitates data analysis but also highlights critical actions to boost your campaign’s performance. We identify the levers to push for your success, providing clarity and transparency in every decision to drive your campaign forward.
  3. 3


    Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and analyse accounts meticulously, ensuring every decision is well-informed and impactful. This way, we optimise more efficiently and effectively, ensuring your campaign is always primed for acceleration and efficiency.
  4. 4

    Planning & Testing

    We blend creativity with meticulous planning and clear optimisation to ensure every campaign is a step ahead. By continuously exploring, hypothesising, testing, and refining, we identify opportunity areas for development and move forward with a test-and-learn approach. This dynamic strategy keeps our approach vibrant and compelling, ensuring your success is built on solid, repeatable foundations with measurable outcomes.
  5. 5


    We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, placing your message where your audience is most receptive. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and center.

Your Google Ads

OMG - Google Ads Strategy

5 star PPC agency

Why PPC with OMG?

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

OMG - Badge - Comments

Because marketing shouldn’t be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

OMG - Badge - Comments

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.


Achieving PPC success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
OMG - Cathy Xu

Over $500k generated in 30 days

For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.

Cathy XuGroup Paid Search Manager
OMG - Ed Jones

22% high conversion value YoY

Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value. 

Ed JonesHead of Paid Search
OMG - Andrew Sutton

400% increase
in leads

For a seasonal campaign, we generated 400% increase in leads for an industry leading  heavy duty ute & tray solutions company.

Andrew SuttonPaid Search Consultant

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
#1 ‘roof top tent’ 1 4
P1 ‘Carrera sunglasses’ 1 100
8,100 ‘aluminum canopies’ 1 48
Rank #10 for ‘hsc tutoring’ 10 100

Our PPC Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

  • We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

    Michael Faro-Tusino

    Digital and Retail Manager
  • Excellent agency to work with and very knowledgeable in their field. Highly recommend using Online Marketing Gurus for all your SEO needs!

    Ami Robertson

    Trades & Events Marketing Manager
  • Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after 3 months of dealing with OMG and being shown how much money we’d saved and how much more traffic we were generating through our website.

    Adam Celestino

  • It’s been amazing working with OMG, Pete especially is easy to work with. We’ve been really happy with our results with OMG. We’ve seen really noticeable year-on-year results through paid, social and organic. The best thing is having that support when we don’t have that expert knowledge.

    Jessica Condon

    Brand & Design Manager
  • We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales! Hannah and Alex have been a pleasure to work with and explain everything to us in layman’s terms, thanks guys!!!

    Sophie Bain

  • Fantastic company to work with! Our account manager Harriet is so attentive, quick to respond and insightful. It has been a pleasure working with this agency. They have been brilliant at helping us achieve our goals and always provide well thought out solutions. Highly recommend.

    Hilary King

    Marketing Manager
  • Online Marketing Gurus has a fantastic team who are passionate about making your business succeed! I finished up my first campaign with them and will be going again In December to maximise Christmas sales! Thanks everyone at OMG

    David Lack

  • Have had a great experience working with OMG. Our account manager Krista is positive, delivers clear reports and updates and is always ready to help with any of our queries. OMG has been instrumental in helping us grow our SEO from scratch. Would recommend to anyone seeking organic digital growth with an agency who cares.

    Rohan Grant

    Marketing & Operations Coordinator
  • Magnificent, professional and efficient from the very first point of contact! Nabil continuously operates above and beyond every expectation, proven to be receptive and trustworthy – he shows exceptional enthusiasm with the knowledge and experience to tailor the right solution for our campaign. We look forward to kicking off this journey together!

    Franco Melatti

    Marketing & Communication Design Coordinator
  • Signing on with OMG was the smartest decision I could have made. They’ve taken the stress out and continually improved my returns beyond expectations. A special shout out to both Kiah and Paul for the unwavering belief in my products and for understanding my market.

    Jasmin Newman

  • Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.

    Shannon Ingram

  • The team at OMG are a pleasure to work with. Joseph is our point of contact and we couldn’t ask for a more responsive person. We will continue utilizing OMG’s services thanks to the fantastic people and positive results that have followed over the past 12 months.

    Niki Loe

    Sales Executive
  • We started working with Online Marketing Gurus after trying to get cut-through with two different “agencies” (ones that talked a big game, but ultimately were just out to grab a bit of cash) over the course of 18 months with PPC and SEO. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run and the ROI continues to grow. They also gave us confidence that they way in which they went about our SEO strategy was inline with best practice and was executed to a high standard – which the results have most definitely proved.

    Ben Hogg

    Marketing Manager
  • We have worked with the talented team at OMG for over 1 year now and can’t express how happy we are with their service, knowledge in the digital space and fantastic communication!

    Claud Scar

  • Tom, Johnny & the team have been managing our SEO & PPC for over 2 years. Good team to work with – professional, responsive & knowledgeable.

    Meyry Kwik

    Marketing Manager
  • It’s great working with Hannah from OMG. She’s really taking the time to understand the business and our online marketing goals and the results are showing!

    Luci Rix

  • We are now on our 4th digital provider and whilst some of what we had in the past was good, OMG is by far the best experience we have had. Our results are improving enormously and we are finally getting the traction I always felt we could get. Asia is enthusiastic and responsive and Simon is a great support. Can highly recommend.

    Ellen Baron

  • It’s been a wonderful experience working with Matt. The process has been a smooth one and since the beginning Matt and the team have been completely supportive and always happy to help answer all the questions we may have. Highly recommend Matt and the OMG team for your marketing needs!

    Sevilay Karaman

    Marketing & Creative
  • My rankings are on the up and we already have a number of keyphrases on Page 1 of Google. Caroline Jesset who I speak to regularly, always has enough time for me. I have recently started a PPC campaign and the results are AMAZING. It’s been a real pleasure working with Caroline and OMG.

    Katherine Ward

    Marketing Manager

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

How Can We Help?

Our PPC Services in Canberra

Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.

OMG - Icon Badge - Google Adwords

Google Ads

Crush your competition. Rake in the sales. Say goodbye to poor performing ads, high CPCs and unqualified leads.
OMG - Badge Icon - Cart

Google Shopping

Smash sales goals in record time with a bulletproof Google Shopping campaign.
OMG - Icon Badge - Microsft

Microsoft Ads

Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Microsoft ads campaign.
OMG - Icon - Chess


Stay top-of-mind and convert site visitors into customers with competitor-crushing remarketing.

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Campos Coffee

Success Story #1

Campos partner with OMG for next level SEO and SEM Results.

Dissatisfied with their ROAS and SEO results, Campos partnered with Online Marketing Gurus to help scale their SEO and SEM efforts in the highly competitive Coffee vertical. Online Marketing Gurus delivered an highly targeted SEO Strategy focusing on Content Quality, Improving technical SEO roadblocks and a comprehensive offsite SEO campaign. The results hit like a strong long black.

OMG - Case Studies - Campos Coffee - Stats
TC Boxes

Success Story #2

Out of the box SEO focus stacked with SEM and Paid Media.

In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately increasing their monthly revenue and as such, partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC and Social Media was a suitable strategy to help T.C Boxes achieve their goals.

OMG - Case Studies - TC Boxes
Cohen Handler

Success Story #3

How They Used SEO, PPC & Social Ads To Increase Visibility and Skyrocket Conversions

Upon onboarding Cohen Handler as a client, it was established that their main priority was to increase the number of leads coming in on a monthly basis. Besides SEO, and optimisations to Cohen Handler’s Content, Link Building and Keyword Targeting strategies, Online Marketing Gurus also engaged in PPC and Social Ads to reach a wider audience in the Sydney and Brisbane markets. The results speak for themselves.

OMG - Case Studies - Cohen Handler
Dymocks Tutoring

Success Story #4

How Dymocks Tutoring Used SEO & PPC To School the Competition and Build Stronger Brand Visibility

In December 2021, Dymocks Tutoring engaged Online Marketing Gurus to help with their digital marketing efforts. Organically, Dymocks Tutoring wanted to expand their visibility, leads and brand online. On the PPC side, the tutoring company wanted to maximise short-term revenue by focusing on improving brand visibility and drive up conversion potential.

omg-case-study-stats-screen-dymocks OMG - Case Studies - Dymocks

Success Story #5

Cosmeceutical Skincare

improving the awareness & authority of their brand name; and finally, competing within a highly competitive industry making it difficult to improve keyword rankings.

OMG - Real Results - Ultraceuticals

Success Story #6

How Workscene Used PPC and Social To Skyrocket Return on Ad Spend

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

OMG - Real Results - Workscene

Our dedicated experts are ready & waiting to get started today.


We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
OMG - Gurulytics Mobile

Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star PPC Agency

Drive genuine business growth

OMG - Search Badge

Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.

OMG - Badge - Settings

Dominate Google search results

Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

OMG - Badge - Website

Partner with genuine SEO experts

While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

OMG - Global Agency Guru

A Global Agency. The Same Goal.

Team Members


Client Revenue


Client Retention


Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
OMG - Global Agency Guru

Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia

Frequently Asked Questions
about Canberra PPC

Why is OMG the best PPC agency in Canberra?

We focus on results, results, results. Simple as that! Okay, let us explain. We exist to help our clients reach their digital marketing potential. Every decision we make is focused on getting you the best possible return for your investment. That’s what we mean when we say we’re “results-driven”.

What else makes our PPC management services stand out from the rest? We’re 100% transparent. We don’t make empty promises about money-back guarantees and search engine results. We don’t talk in mind-boggling jargon and show you numbers that don’t mean anything. We tell you how it is so that you can always make the right decisions for your budget and business.

One more thing – we want to work with you, not for you. Our clients see us as an extension of their team, and that’s how we like it. Read our client reviews to see what they say.

Are you the cheapest in Canberra?

No, we’re not the cheapest PPC management Canberra has to offer. And we don’t want to be. Because when it comes to the crunch, you don’t want to work with the cheapest.

You should be looking to partner with an agency for long-term success. An agency made up of pay per click specialists who know how to squeeze every last drop of return from your investment.

So, while we are not the cheapest, we’re worth every last cent. Just look at our clients’ results for proof.

What makes us different from other PPC management Canberra companies? We are entirely focused on results. We don’t just optimise your Google Adwords campaigns for clicks. After all, traffic to your website doesn’t always mean sales. Everything we do, from creating hyper-targeted ad copy to compelling landing pages and web design, is focused on converting the maximum number of browsers into buyers. Whatever the size of your business or budget, we’re here to squeeze every last drop of revenue from your search advertising campaign.

Here’s the thing. We know we can achieve great things alone, but it’s when we collaborate with our clients that we see the most explosive results. Why? Because we know digital marketing, but you know your business. And that’s the kind of knowledge that takes a campaign from great to mind-blowingly brilliant.

To do this, we build open, honest relationships with our clients. 100% transparency. We always tell you what’s going on with your campaign, without the mind-boggling jargon you might get from other PPC Canberra agencies.

The truth is, we might not be your first Canberra PPC management company, but we want to be your last.

How much should PPC cost?

It’s impossible to say exactly how much PPC should cost without knowing more about your business. Why? Because the average cost per click varies across sectors and locations.

One thing we can say is that you set your budget. This means you can spend as little as a couple of hundred dollars per month up to millions of dollars. The best approach is not to get caught up in how much you spend; instead, look at whether you’re getting the maximum return on investment.

This is where it’s worth hiring a dedicated PPC management Canberra team. Yes, it will cost more than if you try to manage it in-house. But with the right agency, it will pay off big time!

What does Google Adwords management involve?

There are a few secrets to successful Adwords management (AKA Google Ads Management). The first is to create a hyper-targeted strategy. Your goal is to target the right customers with the right messaging for more conversions while maximising every dollar of your ad spend. Then, you need to create ads with razor-sharp copy, which means doing research into your potential customers and messaging. Some Canberra services also include the creation of a high-converting landing page or website, which involves web design and development tailored to high-converting user experience. That’s how you can make sure anyone who clicks on your PPC ad will convert.

But creating a hyper-targeted strategy is only half the battle. The second most important part is to continually monitor, measure and optimise your campaign to get the absolute maximum ROI. Complacency is the enemy of Adwords success. Any PPC agency worth their salt will relentlessly optimise your campaigns to get the best return on your investment and minimise ad waste. The best Adwords management team will draw on all the elements that create killer PPC campaigns: ad extensions, negative keywords, phrase match keywords, broad match modified keywords, ad scheduling, and more. At OMG, one of the most important things we do is conduct A/B testing to see which ads or landing pages perform better. Not all online marketing agencies will provide all of these services, but if you want the best ROI, this is what you should aim for.

What’s the difference between Google Ads and Bing Ads?

The main difference between Google Ads and Bing Ads is the actual PPC platform you are advertising on. When you bid for Bing Ads, your ads are placed on the Bing Network. Google Ads are placed on the Google search network. This might sound simple but it has significant implications for your campaign. Google Ads has a bigger audience – it is the world’s largest search network. But that doesn’t mean that Bing Ads don’t reach massive audiences. In fact, Bing Ads display on the Bing, Yahoo, and AOL search engines, which means you get lots more reach and search volume than you might think. In fact, Bing Ads reach 63 million searchers that Google Ads doesn’t.

Also, there’s a strong argument that Bing Ads result in a lower cost per click (CPC) and cost per acquisition (CPA) for advertisers. The reason is simple: Google Ads is the number one pay per click platform in the world, so Bing tends to have far less competition. When you advertise on Bing, your ads can cost less and you can still get higher search engine positions than you might achieve on Google Ads for the same CPC. Bottom line? Weigh up the pros and cons of both PPC advertising platform based on your business goals. Better yet, speak to a digital marketing agency who can advise you on the right strategy for your goals.

Do you focus on big or small companies?

Everyone. From small businesses to large enterprises, we firmly believe that every client should experience the real value for search advertising. Because we’ve worked with so many different business types and sizes, we bring a vast depth of experience to your campaign.

Will PPC work for me?

It depends. Do you have a strategy? And if you don’t have a strategy, are you planning to get one? Because if you dive right in without any real plan or understanding of your target market, you’ll end up wasting your budget on disappointing results.

Armed with a killer strategy (and an agency who knows how to put it to action), and your search advertising will do amazing things.

You’re here because you want game-changing, sustainable revenue growth that you can count on. But first, you need to know one simple thing:

Is OMG the Canberra PPC agency that you can trust to deliver?


We’ve been helping businesses of all sizes reach and convert their target audiences for years. See our customer reviews to hear directly from our clients how we’ve helped them achieve incredible goals through digital marketing.

Looking for the hard numbers? We’ve got those too.

See how we helped a leading distillery achieve serious revenue growth through paid search. We’re taking a massive 500% growth in its return on ad spend and a 200% decrease in cost-per-click for paid ads.

When an Australian fashion retailer came to us wanting to improve revenue results through digital marketing, we created hyper-targeted campaigns to capture and convert new customers across every device and PPC platform. The results were astounding: 56% increase in revenue generated from paid advertising alone!

Do they sound like the kind of results you want? Getting started is easy. Book your FREE digital growth session with our gurus (worth $2,000!). Our PPC Canberra gurus will review your business and your competitors, examine your goals and target audience, and develop your customised online marketing plan for growth.

What key PPC metrics should I monitor?

If you’re investing in PPC advertising, you need some clear KPIs to measure how your campaigns are performing. How else will you know how to improve? Or whether you’re getting the best return on investment? But with so many PPC metrics to choose from, which ones should you measure? We highly recommend focusing on those metrics that show your ROI. Measure the actual conversions your campaign is generating, not just your search engine results. You can track your Conversion Rate (CVR) and Cost Per Conversion, which is the price you pay for every conversion.

By measuring these from the start, you can ensure your campaign is focused on conversions, not clicks. Another metric to calculate is Return On Ad Spend (ROAS). ROAS tells you the dollar return as a percentage of your total advertising spend. We’re not saying that clicks aren’t important. After all, every conversion begins with a click, which is why your Click-Through Rate (CTR) provides an early indication of campaign success. You also need to measure your Cost Per Click (CPC) – that is, how much an advertiser has paid for a click. But no pay per click campaign should be measured by clicks alone. Bottom line? The best approach, and one that we use at OMG, is to use a combination of metrics to paint the whole picture of your PPC campaigns over the long term.

Why do low competition keywords have very high CPC?

Low competition keywords with a high cost per click (CPC) are usually those keywords that Canberra businesses are willing to pay a high amount for because anyone searching for these keywords have high buyer intent. That is, they are specifically looking for that product or service, are further along the customer journey and are therefore more likely to convert. A high CPC can also indicate that the item being sold is of a higher value too.

Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

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