Google Ads & PPC for NDIS Providers
- Are you struggling to reach your share of 782,013 NDIS participants?
- Stand out with targeted Google Ads that reach the right audience. Get found by participants, families and support coordinators when they’re actively searching.
- Turn searches into real enquiries with compliant, conversion-focused campaigns and measurable results.
Your NDIS PPC Strategy Starts Here
Claim your free PPC strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Your NDIS Ads Are Running. The Right Enquiries Still Aren’t Coming Through.
Too Much Growth Depends on Referral Relationships
Referral networks can be valuable, but they shouldn’t be the only way people discover your services. Paid media can give participants, families and other decision-makers another route to find you when they’re actively researching support.
Job Seekers Are Clicking Ads Meant for Participants
Broad NDIS searches can attract employment traffic alongside people looking for support. Without careful keyword filtering, targeting and messaging, part of your budget can disappear into clicks from people looking for work rather than services.
Enquiries Don’t Match Your Services or Capacity
More enquiries can still create extra work when they relate to supports you don’t provide, regions you don’t cover or services where capacity is limited. PPC should help narrow that mismatch rather than simply increase lead volume.
What we do
Paid Media Shaped Around Your Supports, Regions and Capacity
Different channels can help NDIS providers reach different audiences at different stages of research. We build the mix around the supports you provide,
where you deliver them and the capacity your organisation has available, then monitor which activity is leading to relevant enquiries.
Google Ads
Show up when people are actively searching for the supports you provide. We structure campaigns around service intent, geographic coverage and accurate provider information so your ads are better aligned with the people you’re equipped to support.
Microsoft Ads
Add another paid search channel for people researching NDIS services online. Microsoft Ads can complement Google activity where the audience and search opportunity justify the additional investment.
YouTube Ads
Use video to explain services, introduce your organisation and provide useful context for people still researching their options. Video campaigns can support awareness or remarketing while keeping messaging accurate and free from promises about suitability, access or participant outcomes.
ChatGPT Ads
Reach NDIS participants, families and support coordinators at the moment they ask ChatGPT for trusted providers. We place your services inside those conversations, which builds credibility and drives enquiries from people ready to choose support.
Local Services Ads
Where availability and eligibility allow, Local Services Ads may provide another route to local service enquiries. We’ll first assess whether the format applies to your organisation, support category and market before recommending it as part of the mix.
Unsure Which Services Should Get More Ad Spend?
We’ll help you prioritise channels, support types and regions around your current capacity and the audiences you genuinely want to reach.
Case Studies
Paid Media Results You Can Put Into Context
See how Google Ads and broader paid campaigns can help service-based organisations reach more relevant audiences, improve enquiry efficiency and make more informed decisions about where to invest. Each case study gives you a closer look at the strategy, execution and results behind the campaign.
How OnRoad Driving School Grew Leads With Integrated SEO and Paid Search
OnRoad Driving Education partnered with OMG to stand out in a highly competitive driving school market across Sydney, the Central Coast, Wollongong, Newcastle, Canberra and Melbourne. By combining technical SEO, content, link building and a full funnel paid search strategy, OMG helped OnRoad lift NDIS enquiries by 1,450%, and more than double PPC conversions.
243%
Increase in PMax Campaign Conversions
1,450%
Increase in NDIS form submissions
More PPC Case Studies
119%
Bulk Nutrients partnered with OMG to strengthen paid search performance in a competitive supplements market. By restructuring campaigns, launching new ad sets, and A/B testing copy, we unlocked greater ROAS, visibility, and revenue growth.
Bulk Nutrients
Healthcare
454%
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
Lumia Care
Healthcare, NDIS
61%
Psychwire sells premium, clinically rigorous psychology training globally, and by late 2025 had hit a ceiling. Growth leaned on the reputation of its marquee Australian trainers equity that didn’t carry into North America. It suspected demand in Europe and the Middle East but couldn’t verify it, and wrote off Asia as too thin. With competitors…
Psychwire
Healthcare
60%
Beauty Point Retirement Resort is a luxury aged care provider, founded by the local, family-owned construction company Cuzeno Builders and Developers.
Beauty Point Resort
Healthcare
190%
Quality Dental is a boutique dental practice in North Sydney, focused on helping patients look after their oral health for life. OMG combined SEO and Google Ads to help them rank higher, reach the right local patients and turn more website visits into bookings.
Quality Dental
Dental, Healthcare
155%
If you’re looking for frames that suit your taste and budget, 1001 Optical are the optometrists that can satisfy your needs. For the last 25 years, 1001 Optical has served as the optical store of choice for local communities. With locations in Sydney and Melbourne, the optometry experts offer sleek and stylish designer glasses or…
1001 Optical
Healthcare
How It Works
From Service Priorities to a More Focused NDIS PPC Campaign
We build the campaign around the supports you want to promote, the regions you can genuinely service and the audiences most likely to be relevant.
We review search terms, geographic targeting, audience settings, conversion tracking and landing pages to find where spend may be reaching the wrong people, the wrong regions or enquiries that don’t match your services.
We prioritise support types and locations based on where your organisation can take on new enquiries. That may mean separating campaigns by service, tightening regional coverage or shifting budget towards areas with stronger relevance and available capacity.
We monitor which activity is producing relevant enquiries, then adjust targeting, bids, messaging and landing pages using the conversion and lead-quality data available. Gurulytics helps bring that performance into one view so the next decisions are based on what the account is actually showing.
Trusted by 1,000+ Clients
We’ve managed paid media and Google Ads for NDIS providers and other service-based organisations across Australia,
with a focus on relevant targeting, responsible spend and enquiry quality.
Why Choose Us?
What NDIS Providers Should Expect From a PPC Partner
Paid media for NDIS providers needs more than campaign maintenance. It should reflect your supports, service regions, capacity and the different audiences who may be researching or referring to your organisation.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Ways to Keep NDIS Google Ads & PPC Focused on the Right Enquiries
See Where Enquiries Are Coming From
Gurulytics brings spend, enquiries and campaign performance into one place, helping you see how enquiry activity varies across services, locations and audiences and where it may be out of step with your current capacity.
14+ Years of Paid Media Experience
Your campaigns are backed by more than 14 years of paid media experience and campaign data. That depth helps our specialists make more informed decisions across targeting, bidding, creative and optimisation.
Understand Which Enquiries Are More Relevant
Lead Scorer helps surface differences in enquiry quality, giving our team more useful feedback on whether campaigns are attracting people looking for the supports you provide in the regions you serve.
Meet the Paid Media Team
100+ Paid Media Specialists Supporting Your NDIS Campaigns
Specialists Across Every Paid Channel
Your Google Ads, Microsoft Ads and paid social campaigns are managed as one coordinated strategy, with specialists working towards the same campaign priorities.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Senior Paid Search Consultant
Jamie Swanson
Paid Media Manager
1,000+
Clients monthly
100+
Paid Media Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Clients Say About Working With Us
Hear from our clients about the strategy, communication and support they’ve experienced across Google Ads for NDIS and broader paid media campaigns.
NDIS PPC Across Australia
From Adelaide and Perth to the Gold Coast and regional service areas, we build paid campaigns around how people search for NDIS services in the communities you support.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- Melbourne
- Perth
- Sydney
FAQs
They can, provided the advertising accurately represents the provider, its services and its registration status. Google Ads for NDIS providers should support informed choice rather than rely on pressure, misleading claims or promises about outcomes. That means being careful with everything from ad copy and eligibility statements to pricing language and landing-page content. We can build campaigns with NDIS advertising expectations in mind, including the principles of honesty, transparency and participant rights, while the provider and its advisers remain responsible for final compliance.
A useful benchmark starts with the economics of your own service rather than an industry-wide number. NDIS Google Ads costs can vary substantially between supports, regions and audiences, so a cheap enquiry isn’t automatically a good one. We’d look at whether enquiries relate to supports you actually provide, whether they fall within your service footprint and whether your team has capacity to respond appropriately. Over time, those signals give you a more meaningful view of acquisition efficiency than comparing your account with a generic cost-per-lead figure.
Treat recruitment traffic as a search-intent problem. Negative keywords can exclude common employment terms, while service-specific ads and landing pages can make it clearer that the campaign is for people seeking support rather than work. Google Ads for registered NDIS providers can also separate participant-facing campaigns from recruitment activity so the two purposes aren’t competing for the same budget. Search-term reviews remain important because new variations can appear over time, particularly around broad NDIS-related queries.
Don’t choose one audience by default. The right approach depends on the support, the referral pathway and who is likely to research or initiate contact. Participants may search independently, while family members, support coordinators or other representatives may need different information before making an enquiry or referral. NDIS Facebook Ads can support awareness or remarketing, while paid search can capture more immediate service intent. The important part is keeping the messaging relevant to each audience without reducing participant choice or assuming someone else always makes the decision.
Start with capacity, not the media budget. Before deciding how much to spend, we’d look at the support you’re expanding, the geographic area, expected search demand, competition and how many appropriate enquiries your organisation can realistically respond to. The best Google Ads for NDIS campaigns aren’t simply the ones with the biggest budget. They’re structured around accurate service targeting, realistic coverage and enough data to make informed optimisation decisions. Paid media can help increase visibility and generate enquiries in a new region, but it can’t guarantee that available capacity will be filled within a set period.
Know What to Fix Before You Spend More
Your free PPC audit, included in a digital strategy valued at $4,000, gives you a clearer view of how well your account matches the supports, regions and audiences you want to reach, so you can prioritise the changes most likely to improve relevance, control and enquiry quality.
