How Quality Dental Achieved 190% More Conversions

55%
Increase in organic keywords
190%
Growth in organic conversions
34%
Growth in referring domains
38%
Reduction in cost-per-click for PPC campaigns

CASE STUDY

Quality Dental

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

PPC & SEO

Industry

Health

Company Size

Small

Location

Brighton SA

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Quality Dental

Quality Dental is an independent and boutique dental surgery located in North Sydney. They’re on a mission to help all their patients optimise their oral health for life.

Challenges

Their commitment to quality care and investing in the best technology sets them apart from the competition. However, their digital presence simply didn’t represent their authority in the space.

That’s why Quality Dental partnered with Online Marketing Gurus. Our expert team customised an SEO and PPC campaign geared to growing their online visibility in all the right ways. This included optimising their website, building high quality backlinks and running hyper-targeted campaigns.

The results? 55% more traffic and 190% more conversions. Exactly the kind of digital impact that connects them more with more patients looking for the solutions they offer.

  • Competitive dental industry made it challenging to rank for crucial keywords
  • Low website authority contributed to low rankings and organic traffic
  • Looking to increase website conversions and grow their practice

Our Approach

For 2+ years, Quality Dental has partnered with OMG on digital that delivers. This involved a comprehensive strategy that leveraged our SEO and PPC services. Through custom campaigns and ongoing optimisation, we delivered the results Quality Dental were looking for. More traffic, conversions and happy patients!

Strategy & Execution

OMG - Badge - SEO

Onsite optimisation to boost overall website performance

Quality Dental wanted to grow their digital presence, so OMG delivered.

OMG - Icon Badge - Website

Hyper-targeted PPC campaigns reach the right people at the right time

Cookie-cutter campaigns will waste your budget rather than get you the results.

OMG - Badge - Tools

Boosting website authority by investing in quality link building

Quality backlinks are like the popularity vote Google uses to decide how trustworthy your website is.engine rankings.

OMG - Search Badge

First page visibility for explosive results.

In a competitive health industry, the most profitable keywords are also the most competitive.

Outcomes

To note, OMG helped increase:

  • Top rankings for some of the most competitive keywords, such as ‘cosmetic teeth whitening’ and ‘teeth whitening sydney’.
  • 38% reduction in CPC for target keywords and 92% reduction in ad spend
  • 38% more referring domains and 1,000s more qualified visitors.
  • first page rankings for tough keywords

Key Results

55%

Increase in organic keywords

190%

Growth in organic conversions

34%

Growth in referring domains

38%

Reduction in cost-per-click for PPC campaigns

Hear from the Client

OMG - Double Quote

“OMG successfully brought my ranking for an already high position in the dental market (rankings 6-10) to put me in the top 3 for my highest value keywords. Tom and Oliver are an amazing team, very responsive and have an ability to see the commercial value in my business. Couldn’t give a higher recommendation.”

– Dr Luke Cronin

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