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Corporate Prepaid Gift Cards

How Corporate Prepaid Gift Cards Doubled Leads



Increase in website traffic


More conversions


More leads

The challenge

Corporate Prepaid Gift Cards is Australia's leading prepaid card provider. Their products are purchased by companies Australia wide looking to share incentives, rewards and corporate gifts. Seeing their monumental growth is proof of a winning idea. However, overtime they weren't quite hitting the peaks they knew they were capable of. 

Their website wasn't creating the online visibility nor delivering the leads they were looking for. That's why they partnered with Online Marketing Gurus. Our friendly team of experts helped to accelerate their growth with a digital marketing campaign that maximised multiple channels.

With SEO, PPC and a high-performing website, Corporate Prepaid Gift Cards was able to generate far higher returns, year on year. In fact, within the first year, they achieved 600% more targeted traffic. That meant waves of new customers coming through their door, every single day. 

See for yourself how they achieved incredible results with digital marketing. 

Key problems

  • Website wasn't converting enough of their ideal leads and customers
  • Online traffic too low to support their ongoing growth
  • Incomplete website tracking meant lack of visibility and data to drive decisions
  • Big goals to achieve within one year
Case study date 16 November 2018

Our Approach.

Corporate Prepaid Gift Cards was a company on a mission. The OMG team delivered the serious digital results to catapult their revenue to new heights. Integrated efforts across SEO, PPC and website optimisation generated the exponential conversions they were looking for. Best of all, incredible results were achieved in only 12 months — and it just kept getting better.
  • Hyper-targeted SEO to boost online visibility where it matters and attract exponentially more qualified traffic
  • Custom PPC campaigns to accelerate SEO results and translate every dollar into new customers
  • Educating the in-house team on our multi-channel approach

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Corporate Prepaid Gift Cards. Within 12 months of launch, our team generated 600% more website traffic and double the leads. Over 2 years partnering with them, we've created results that just keep getting better. This includes 2,280% growth in organic conversions in the 2nd year. 

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In the competitive prepaid cards industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords such as 'visa gift card', 'gift cards' and 'gift cards online'. 

Breaking down a winning digital strategy.


Optimising every website page generated loads of qualified traffic, ready to convert.

With a low performing website, there simply wasn't enough traffic to support their growth. Optimisation of every page ensured the website could rank for the most relevant and profitable keywords. This meant Corporate Prepaid Gift Cards was building visibility where it mattered, with a website that could both attract and convert their ideal customers.


Custom PPC campaigns engineered for generating an explosive ROI

Every PPC campaign was hyper-targeted and personalised. Effective PPC is all about reaching the right customers at the right time — when they're ready to buy. A killer ROI delivered the maximum return for every single dollar, waves of new customers and skyrocketing revenue.

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