How Noble Loans Achieved 5x Organic Website Traffic in 6 Months

350+
new target keywords ranking
541%
Increase in organic visits from SEO
198%
Increase in domains referring to their website

CASE STUDY

Noble Loans

About Challenges Our Approach Strategy & Execution Key Results
Service

SEO

Industry

B2B & Finance

Company Size

Medium Small

Location

17 Greenoaks Avenue Sydney, New South Wales 2560, AU

About Challenges Our Approach Strategy & Execution Key Results

About Noble Loans

Noble Loans offer financing to small businesses in Australia. Their fast & affordable cash flow solutions fuel ideas and fast-track growth. Growth is the goal for the businesses, along with Noble Loans itself.

Challenges

  • Website not optimized and needing a refresh
  • Needing to stay relevant in a fast-changing industry
  • Technical website issues holding them back

Our Approach

In the first 6 months, Noble Loans achieved serious results and smashed their goals. And this is just the beginning!

As their search marketing function, we have a tight-knit relationship, meaning every collaboration can produce some exciting results. We’re involved with ongoing experiments on their landing pages and also work on initiatives to maintain our relevancy in the ever-evolving loans industry.

Strategy & Execution

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Optimise every aspect of the website

Throughout a big website overhaul, we delivered valuable insights and suggestions. This resulted in a final product, optimised for search engines AND visitors.

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Tackling technical issues

Tackling technical issues quickly allowed us to secure quick wins for Noble Loans. Resolving a number of issues increased organic traffic by more than 75% in the space of a month.

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Testing and refining at every turn

Improving the conversion rate across the website involves some serious testing. We run calculated experiments to refine the performance of all landing pages, using data to drive better results.

Targeting the most profitable keywords

For competitive keywords, getting to the first page of search results is a challenge we conquered. Proven SEO strategies ensured Noble Loans could target the most profitable keywords.

Key Results

350+

new target keywords ranking

541%

Increase in organic visits from SEO

198%

Increase in domains referring to their website

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