How A Retailer Gained 95% More Conversions YoY
For 40+ years, this retailer has grown to become the Sydney institution everyone knows and loves. They’ve grown to 4 locations and counting! The goal remains offering the best products and services, whether you visit online or in store.
135%
growth in YoY organic traffic
95%
growth in organic conversions YoY
52,201
keyword rankings, up from 7,542
Services
Industries
- Retail & E-Commerce
Challenges
To support their next stage of growth, they were looking to level up their digital presence. More visitors, more conversions, more happy customers. Yet with a competitive industry and not enough search engine visibility, the challenge was real.
Since some brands like to keep things under wrap, we can’t tell you who they are — but we can let the numbers do the talking. After partnering with OMG for 3+ years, the results just keep getting better.
Our team implemented a custom digital solution, uniting every channel to amplify their digital presence and drive the revenue they wanted.
135% growth in organic traffic, year on year. 95% growth in organic conversions, year on year. And that’s just the beginning.
- Lack of rankings resulted in insufficient organic traffic to fuel their growth
- Need to boost traffic for attracting those click-happy customers and improving revenue
- Not enough quality backlinks meaning website authority not high enough
- The Gurus used a combination of SEO tools in order to perform a detailed analysis of our client’s site and its competitors to identify link building and content opportunities.
Our Approach
To build a thriving digital presence, Online Marketing Gurus transformed this business’ website. Delivering optimal ROI involved investing heavily into the website, ensuring every page was optimised and ranking. This means more rankings, traffic and customers!
Strategy & Execution
Streamlining website structure for skyrocketing sales
Content is king, especially when it comes to optimising the website for click-happy customers.
Boosting website authority to build digital visibility
Targeted link building helped to boost the business’ visibility where it matters most: search engines.
Crushing the competition with strategic SEO
Implementing a thorough technical and offsite SEO strategy allowed this business to rise to the top.
Key Results
To note, OMG helped:
- OMG implemented a content review to ensure every website page is ranking and converting.
- With higher rankings for the most profitable pages, they converted more customers.
- Competitive analysis helped them align with the gap in the market and differentiate themselves
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
