Boody

After a thorough investigation of Boody's website, local competitors, and the online demand, OMG discovered the most high impact opportunities out there. This include "low-hanging fruit"; primarily keywords ranking on page 2 and 3. This included keywords such as 'bamboo clothing', 'women's underwear', 'comfy bras', 'singlet', and many more.

With dedicated authority building and onpage optimisation, we knew these keywords could and would rise to page 1 — where they could capture the lion's share of highly engaged, ready-to-buy consumers.

Google still considers the quality and quantity of websites linking to you as a strong measure of how trustworthy and relevant your website is. That's why strategic link building factors in every successful SEO strategy.

Quick analysis uncovered that although strong, Boody's website authority was lagging behind other key competitors. So our Gurus set to work employing a range of high-value, manual outreach techniques to build authoritative editorial and other links.

By starting every campaign with a comprehensive Digital Audit, our Gurus uncovered key technical improvements that were essential to SEO success. This involved addressing 404 errors, the XML sitemap, and Google search console, among other tactics.

Furthermore, OMG's insights kept the finger on the pulse through ongoing gap analysis. By understanding what competitors are doing differently and what consumers are searching for, Boody continues to grow rankings and revenue month on month.

In the highly saturated fashion industry, the most profitable keywords are also the most competitive — meaning getting any cut-through takes time and a dedicated approach. Our Gurus delivered an evidence-based SEO strategy to help Boody rank for the terms that would both drive meaningful visibility and translate into real sales.

After a year, the proof is in the pudding. 63% increase in organic transactions, 35% increase in keywords ranking in the top 3 positions, 35% increase in organic traffic. As OMG and Boody's partnership enters its 2nd year, the future is looking bright and full of enormous growth opportunity.