Increase in organic transactions
Increase in organic revenue
Increase in organic traffic
Increase in keywords ranking for top 3 positions

The Challenge

Key Problems


Lots of "low-hanging fruit" opportunity, with many crucials keywords ranking on page 2 and 3


Low website authority compared to key competitors in Eco Wear and everyday basics


While AU presence was strong, the indexation and visibility in NZ was extremely low


Some technical issues involving 404 errors, hreflang tags and the XML sitemap


Boody is a Bamboo Eco Wear Brand loved worldwide for their comfortable, soft, and sustainable products. All their beautifully designed essentials are made with the highest-quality, organically-grown, ethically-produced bamboo. There are so many reasons why bamboo is the material of choice: it's durable, hypo-allergenic, breathable, sustainable, and soft.

It all started in 2011, along the shores of Sydney's eastern suburbs beaches. Two friends turned their love for fashion and health into an eco clothing brand, both good for you and the planet.

Best of all, Boody are part of a game-changing charity called 1% for the Planet. This means they donate 1% of all sales to environmental non-profits, with the belief that by taking small steps, we can create big change.

As this Aussie brand looked to connect with eco-conscious shoppers worldwide, they looked to leveraging the powerful world of search. So they partnered with Online Marketing Gurus on a hyper-targeted SEO strategy.

The goals? To drive positive growth and revenue from SEO, along with creating meaningful visibility online. After working with the Boody team for one year and counting, the results speak for themselves!

Our Approach

With an SEO strategy laser-focused on Boody's goals, the end result is revenue growth (and floods of happy customers along the way). Our Gurus formulated a unique strategy encompassing technical, onpage, and offsite SEO to produce meaningful online visibility and a tangible increase in sales.


Technical SEO to streamline a high performing website


Strategic linkbuilding to increase website authority and thereby visibility


Comprehensive onpage SEO, including developing a content strategy and optimising all metadata


Leveraging audit insights to hone in on high-return opportunity


Strategy & Execution

A word from our Happy Client.
We've been working with OMG for over a year now and in that time they've been able to define the relevant keywords for us to seed throughout our site content, as well as helping us to secure quality backlinks across the web. OMG has supported us to build an SEO strategy that gains results.
Oriane Perrin - Digital Marketing Manager
Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.

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WORTH $2000