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Danny Andrawes

Danny Andrawes

Danny Andrawes, Chief Executive Officer of OMG, plays a pivotal role in shaping the agency's strategic direction. With nearly 20 years of experience, he progressed from Content Specialist and Digital SEO Specialist to CEO, leveraging his impressive background in SEO/SEM delivery, client acquisition and retention, and change management to enhance OMG's service offerings. Danny’s leadership emphasises client partnerships and the integration of cutting-edge tools to optimise digital campaigns, positioning OMG as a trusted partner for businesses worldwide.

Most Recent Blogs

Digital Marketing Blogs

The Ultimate Guide To On-Page SEO
  • SEO
13 minutes read

The Ultimate Guide To On-Page SEO

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Danny Andrawes

Last updated on:

What is Gemini? A Guide To Google’s Newest AI
  • AI & GEO
12 minutes read

What is Gemini? A Guide To Google’s Newest AI

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Danny Andrawes

Last updated on:

What Is Search Generative Experience?
  • AI & GEO
9 minutes read

What Is Search Generative Experience?

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Danny Andrawes

Last updated on:

The Manifest Honors Online Marketing Gurus as Sydney’s Most Reviewed B2B Leaders for 2023
  • Digital Marketing
2 minutes read

The Manifest Honors Online Marketing Gurus as Sydney’s Most Reviewed B2B Leaders for 2023

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Danny Andrawes

Last updated on:

Keyword Research for PPC
  • PPC
8 minutes read

Keyword Research for PPC

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Danny Andrawes

Last updated on:

SEO Changes and Updates Guide January – August 2023
  • Digital Marketing
38 minutes read

SEO Changes and Updates Guide January – August 2023

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Danny Andrawes

Last updated on:

11 Common Paid Advertising Mistakes Affecting Your ROI
  • PPC
17 minutes read

11 Common Paid Advertising Mistakes Affecting Your ROI

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Danny Andrawes

Last updated on:

Is Hiring a Content Agency A Good Idea? 6 Questions To Ask
  • SEO
16 minutes read

Is Hiring a Content Agency A Good Idea? 6 Questions To Ask

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Danny Andrawes

Last updated on:

Guide to Google Ads Bidding Types, Strategies and Bid Adjustments
  • PPC
27 minutes read

Guide to Google Ads Bidding Types, Strategies and Bid Adjustments

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Danny Andrawes

Last updated on:

Ultimate Guide to Google Display Network
  • PPC
30 minutes read

Ultimate Guide to Google Display Network

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Danny Andrawes

Last updated on:

Bing Ads vs Google Ads: Where Should You Invest Your Time And Money?
  • PPC
17 minutes read

Bing Ads vs Google Ads: Where Should You Invest Your Time And Money?

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Danny Andrawes

Last updated on:

12 Click Worthy Ad Copy Examples
  • PPC
22 minutes read

12 Click Worthy Ad Copy Examples

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Danny Andrawes

Last updated on:

Stop Guessing What Your Marketing Should Do Next.

Your free digital strategy session shows where your digital marketing is leaking performance across search, paid media, content and conversion. You leave knowing what to fix first and what a stronger strategy could produce.

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The Online Marketing Gurus Australian team gathered outside the agency's Crows Nest headquarters in Sydney, smiling and waving at the camera beneath the OMG signage.

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.