Digital Marketing Built for Tradies
- The competitor beating you online isn’t a better tradie. They just show up first.
- Get local SEO and Google Ads built for tradies, in the suburbs you actually work.
- Win the jobs going to whoever’s on page one, without the agency waffle.
Your Digital Strategy Starts Here
Claim your free digital marketing strategy valued at $4,000
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Incy Interiors
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Material World
Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.
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SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Your Phone Should Be Ringing. So Why Isn’t It?
Most trade businesses run their marketing on gut feel. A boosted Facebook post here, a Google Ad set up years ago that nobody has touched since. The jobs come and go. The slow weeks stay slow. Here’s what’s usually happening behind the scenes.
You’ve Tried Ads Before. They Didn’t Pay Off.
Most tradies we talk to have wasted a few thousand dollars on Google Ads or Facebook and have nothing to show for it. The platforms weren’t the problem. The setup was. Without the right targeting, landing page and tracking, you’re paying for clicks from people who were never going to call. We’ve seen that pattern across hundreds of trade businesses, and we know exactly what to fix.
Your Competitors Are Showing Up Above You. And You Can’t Explain Why.
There are local operators in your area with half your experience ranking above you on Google. It’s not because they’re better at the job. It’s because someone set up their Google Business Profile properly, built local citations and earned enough reviews in the right places. Online marketing for tradies comes down to a handful of specific signals, and we know exactly which ones move the needle.
You Have No Idea Which Marketing Is Actually Bringing In Jobs.
Google says it’s Google. Facebook says it’s Facebook. Your mate says it’s the sticker on your van. Without proper attribution, you’re guessing every time you decide where to spend next month’s budget. Gurulytics fixes that: one dashboard that shows every call, every form fill, every booking and exactly where it came from.
Trades Businesses Growing With OMG
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our Digital Marketing Clients
4.2B+
impressions
1.7B+
website visitors
1.2B+
tracked conversions
$1.5B+
tracked revenue
The Solution
Every Channel Tradies Need to Fill the Schedule.
One Strategy.
Most agencies sell you one channel and call it done. Tradies marketing doesn’t work like that. The homeowner who finds you on Google still checks your reviews.
The person who clicks your ad lands on a website that either converts them or loses them to the next result.
We run every channel under one roof, connected to one goal: more booked jobs.
Search Engine Optimisation
We build organic search visibility around the terms your customers use when they are ready to buy.
Pay Per Click (PPC)
Your budget is spread across Search, Shopping, Display AiMax and Performance Max, with every decision based on what the data says.
Paid Social
Facebook, Instagram, TikTok, and LinkedIn. We find the audience most likely to convert and reach them at the right moment.
Web Design & Dev
Shopify, WooCommerce and custom builds. Conversion-focused, mobile-first and built with your campaigns in mind from the start.
Programmatic Ads
Display, video and YouTube ads that put your brand in front of the right people before they even start searching. Targeted, trackable, and built around your commercial goals.
Not sure which online marketing services
are right for trade business?
Case Studies
From Quiet Phones to Booked Out. Here’s the Proof.
Our tradie marketing campaigns are built around one number: jobs booked. Here are some examples of what that looks like in practice.
How Apex Air Conditioning Got 180% More Conversions
Apex Airconditioning began in 2003 in the city of Sydney, delivering air conditioning services, repairs and installations. Their ethos of trust backed by industry expertise has helped them grow bigger and better. The team offers “the capability of a large company, [with] the heart of a small business”. This means their customers receive simply the…
180%
growth in organic conversions
85%
growth in organic traffic
How Australia’s Businesses Grow With OMG
37:1
Tradelink is one of Australia’s leading suppliers of plumbing and bathroom products, serving both trade professionals and retail consumers. With an extensive product range and national presence, Tradelink’s goal was to strengthen its digital marketing performance by increasing qualified website traffic and driving measurable revenue growth online.
Tradelink
Construction
256%
Shade Sails Sydney maintains its reputation as one of Australia’s leading high quality shade solution manufacturers. Today, with so many shades to choose from online, finding the right one for your needs isn’t always a quick, set and done task. Luckily, Shade Sails Sydney specialise in manufacturing and installing sails, privacy screens & awnings alongside…
How Sydney Shades
Construction
85%
Narellan Pools is an iconic Australia company, famous for their manufacturing, construction and installation of pools.
Narellan Pools
Construction
85%
Hudson Homes is on a mission to design and build quality homes for a new generation. Their designs and constructions are truly award-winning, having been featured as winners and finalists in several HIA Awards.
Hudson Homes
Construction
25%
InOne Projects is a full service design, project management and construction company specialising in innovative space solutions. For years, they’ve delighted their commercial clients with office fit outs and refurbishments that make life easier.
inOne Projects
Construction
85%
Apex Airconditioning began in 2003 in the city of Sydney, delivering air conditioning services, repairs and installations. Their ethos of trust backed by industry expertise has helped them grow bigger and better. The team offers “the capability of a large company, [with] the heart of a small business”. This means their customers receive simply the…
Apex Air Conditioning
Construction
Why Choose Us?
What Makes Us Different From Other Marketing Agencies
There’s no shortage of agencies offering digital marketing for trades. Most of them sell a package, assign a junior account manager and send a PDF at the end of the month.
Here’s what’s different when you work with OMG.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three things your competitors wish we didn’t have
14 years of tradie campaign data. Not guesses.
We’ve run digital marketing for trade businesses across plumbing, electrical, building, HVAC, landscaping and more. That means we’ve already seen what works in your category, in your market and at your scale. When we recommend a strategy, it’s not a starting hypothesis. It’s pattern recognition from 1,000+ campaigns pointed directly at your business.
Gurulytics: You see everything we do, in real time.
Most agencies send a report at the end of the month that tells you what happened three weeks ago. Gurulytics gives you a live dashboard showing every call, every form submission, every job booked and exactly which channel drove it. You’ll always know whether your marketing is working, in plain English, without having to ask.
The TLC Framework: built for trade business growth, just for you.
When you’re running a trade business, you can’t afford to rank on page two. Your competitors are picking up the jobs that should be yours, and a generic SEO strategy isn’t going to fix that. The TLC (Technical, Links, Content) framework is the three-pillar methodology built to change that. Refined across 1,000+ Australian businesses, it’s what won OMG the #1 SEO agency at the Global Agency Awards 2025 and what keeps our trade clients booked out long after their campaigns hit their stride. Your version of it is shaped around your service area, your trade and the search terms that bring in homeowners and project managers ready to hire.
Meet the OMG Digital Marketing Team
The Team Powering Your Growth
You know your trade better than anyone. We know exactly how your customers find, compare and choose a tradie online. That’s our expertise, built over 14 years and 1,000+ Australian businesses.
Specialists Who Understand Trades. Not Generalists Learning on Your Time.
The team behind your campaigns. Real people, real specialists.
David Moorcroft
Head of Paid
Mike Lee
Head of SEO
Joakim Stathopoulos
SEO Director
Sophie Chugg
Paid Media Account Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Real Results, Real Clients
Thousands of businesses have trusted OMG with their digital marketing. Here is what they have to say.
We Help Trade Businesses Across Australia
OMG operates in every state and territory, with local knowledge to match.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
FAQs
It depends on your timeline, but most trade businesses need Google Ads for immediate calls and Local SEO for long-term cost per job, running together.
AI can help with content, but it can’t run your ads, manage your Local SEO, track which campaigns are generating jobs or tell you where your budget is leaking. You’re better off with an experienced Australian digital marketing agency for tradies like OMG.
Trade supply is a different model, built around Google Shopping and product-level SEO rather than local map pack rankings, and we work across both.
Stop Wondering Where the Next Job Is Coming From
Your free digital marketing strategy, worth $4,000, covers your full digital footprint: local SEO, Google Ads, website conversion, paid social and attribution. What’s working. Where enquiries are leaking. What to fix, stop or scale first.
