Driving Massive Web Traffic and Revenue Growth Through Digital Display Advertising
Tradelink is one of Australia’s leading suppliers of plumbing and bathroom products, serving both trade professionals and retail consumers. With an extensive product range and national presence, Tradelink’s goal was to strengthen its digital marketing performance by increasing qualified website traffic and driving measurable revenue growth online.
590,000
Total Page Visits
37:1
Return on Ad Spend (ROAS)
$0.03
Cost per visitor
Services
Industries
- Construction
Our Approach
- Campaign Type: Digital Display
- Ad Format: In-banner video
- Media Partner: Cool Media
- Optimisation Focus: Cost per visit, engagement, and conversion efficiency
Throughout the campaign, Cool Media’s performance team actively monitored results and refined bidding strategies, ensuring cost efficiency while sustaining high traffic volumes.
Strategy & Execution
Cool Media executed a digital display campaign utilizing in-banner video ads, a format designed to combine the impact of video storytelling with the scalability of traditional display placements.
The strategy focused on:
- Capturing attention through engaging product and brand videos embedded directly within banner ads.
- Driving traffic to key Tradelink product and promotional pages.
- Reaching trade professionals and renovation enthusiasts through precise audience targeting and contextual placements.
- Continuous optimisation of ad delivery, frequency, and creative performance to achieve maximum efficiency
This hybrid approach allowed Tradelink to maintain strong brand presence while achieving tangible performance outcomes.
Key Results
The campaign achieved exceptional results, exceeding all traffic and revenue expectations.
Performance Outcomes:
- Total Page Visits: 590,000
- Cost per Visit: $0.03
- Return on Ad Spend (ROAS): $37.24
The campaign not only delivered massive site engagement at an ultra-efficient cost but also proved that brand-led display activity can drive direct revenue impact and profitability.
The Tradelink digital display campaign by Cool Media shows how strong creative, precise targeting, and ongoing optimisation can transform a traffic initiative into a revenue driver. Using versatile in-banner video ads, the campaign delivered brand engagement and measurable sales, achieving both scale and efficiency for Tradelink.
More Case Studies
-
65
Between December 2025 and February 2026, Australian solar provider RenewCo Solar partnered with COOL Media to execute a programmatic digital display campaign focused on generating qualified, cost-efficient leads. With growing consumer interest in renewable energy solutions, the campaign aimed to connect RenewCo Solar with homeowners actively researching solar installations and drive measurable lead outcomes.
RenewCo Solar
-
43%
During the highly competitive Christmas retail period in Q4 2025, Discount Toy Co, a leading Australian toy retailer, partnered with COOL Media to drive incremental online sales and maximise return on advertising investment through a data-driven programmatic display campaign. The objective was to capture high-intent holiday shoppers, increase conversion efficiency, and demonstrate measurable incremental revenue.
Discount Toy Co
-
352
Between December 2025 and February 2026, Australian brand Yum Yum partnered with COOL Media to execute a programmatic digital display campaign designed to drive online conversions and support sustained sales momentum across the peak summer retail period.The campaign aimed to increase checkout conversions, improve acquisition efficiency, and demonstrate measurable incremental impact beyond existing customers.
Yum Yum
Find Out What Your Programmatic Budget Could Actually Buy.
A digital strategy worth $4,000 at no cost covers a full review of your programmatic approach: who you are targeting on YouTube, which audiences your remarketing is re-engaging, what the media is actually costing, and what a properly integrated campaign would produce.
