Google Ads & PPC Built For Tradies

There’s no magic daily number that works for every solo tradie. A sensible Google Ads for tradies budget depends on your service area, competition, average job value and what you can afford to pay for a qualified enquiry. An emergency plumber in a competitive metro market may need a very different spend from a landscaper covering a smaller region. We’d start with the commercial numbers, set a budget that can gather meaningful data and adjust it based on which searches and campaigns are producing worthwhile opportunities.

It depends on your trade, location and eligibility. Local Services Ads can be useful for eligible service businesses because they’re built around job types and service areas, while standard Google Ads for trades give you more control over keywords, ad messaging, landing pages and campaign structure. In many cases, they can play different roles rather than being an either-or choice. We’d look at what’s available for your business and where each format gives you the strongest opportunity to reach high-intent customers.

Start by tightening who sees your ads and what happens before someone becomes a lead. Better targeting, negative keywords, service-specific ad copy and landing pages can reduce irrelevant tradie leads before they burn through budget. We can also optimise around the types of enquiries that are more likely to become real work, rather than treating every form submission or phone call as equally valuable. The goal with job leads for tradies isn’t simply more volume. It’s a healthier mix of enquiries for the services, locations and job values you actually want.

Yes. Tradie Google Ads can be targeted around the locations you want to service and scheduled around the times that make sense for your business. That’s particularly useful if you don’t want enquiries from suburbs that are too far away or calls arriving when nobody can answer them. We can also structure tradie ads around different service areas, job types or operating hours where the campaign warrants it. Location targeting still needs active monitoring, though, because good setup and ongoing optimisation both matter when you’re trying to keep wasted spend under control.

A good cost per booked job is one that leaves enough margin for the work to remain profitable. There’s no universal benchmark because a $200 repair and a $10,000 project can support very different acquisition costs. Good tradie advertising should look beyond cost per click and even cost per lead to what happens after the enquiry comes in. Where tracking allows, we’d compare ad spend with qualified calls, quotes, booked jobs and job value so you can judge whether the campaign is producing commercially worthwhile work.