YouTube Advertising Measured in Revenue, Not Views
- Anyone can buy YouTube ads views. We build campaigns that generate customers.
- Get creative, media buying and advanced tracking under one roof.
- Measure every campaign by business outcomes, not vanity metrics.
Your YouTube Strategy Starts Here
Claim your free strategy valued at $4,000 today
-
Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
-
Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
-
RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
-
Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
-
Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
-
Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Views Are Up. Impact Is Unclear.
You’re paying for views you can’t tie to a single sale.
Watch time looks healthy and the monthly report looks busy, but nobody can show you which views led to a search, a visit or a sale. Without view-through tracking, your YouTube spend is a number with nothing attached to it.
Your agency runs YouTube as a brand play, not a performance channel.
Awareness has its place, but reach is where most agencies stop. The campaigns that return money use intent-based targeting, view-through attribution and creative built to convert. If all you ever hear about is impressions, you are paying for a fraction of the channel.
Your video and your media buying are handled by different people.
Almost every agency does one side. A production house makes a beautiful film and hands it to someone buying media generically. A media buyer runs precise targeting against creative nobody stops to watch. YouTube only works when one team owns both.
What We Manager
Every YouTube Format. One Commercial Goal.
YouTube is several ad formats, each with a different job. We pick the mix around your goal and connect it to your other paid media,
so a view doesn’t get stranded before it becomes a sale.
The formats, matched to the job.
Skippable in-stream ads (TrueView) to build interest. Six-second clips for brand recall. Feed and search-result ads that catch people already searching. Non-skip ads when the full message has to land. Shorts ads for younger, mobile audiences. For conversion goals, Google’s automated video campaigns (Performance Max and Demand Gen) do the heavy lifting.
Targeting that reaches buyers, not just viewers.
The format only matters if the right person sees it. We build audiences from what people are actively searching for, your own customer and remarketing lists, life events, and the specific channels and videos where your buyers spend time. Search-level precision, applied to video.
Creative and media buying, handled together.
Our video team and media buyers work from the same brief. Creative is built for the audience, targeting is built around creative designed to convert. We track watch behaviour and what people do next, tied back to revenue in Gurulytics. YouTube connects to your Google Ads, Shopping and remarketing, so views that don’t convert today get followed up later.
Want to see what YouTube looks like when it
is measured in revenue?
How It Works
From Audience Strategy to Views You Can Trace to Revenue
We launch the YouTube format mix matched to your funnel: consideration formats for audiences who do not know you yet, conversion formats for audiences who already do, all connected to your Google Ads and remarketing so no view gets stranded.
Who your customers are, where they spend time, and what signals indicate a buying mindset. We map the audience before we activate any campaign – because building YouTube awareness for the wrong people and remarketing to low-intent visitors is still a waste.
We launch the YouTube format mix matched to your funnel: consideration formats for audiences who do not know you yet, conversion formats for audiences who already do, all connected to your Google Ads and remarketing so no view gets stranded.
Frequency capping, audience exclusions, inventory quality monitoring, creative rotation. Gurulytics connects programmatic activity to traffic, leads, and revenue, not just served impressions. You see what each channel contributed before the month is over.
Trusted by 1,000+ Clients
Retail, ecommerce, financial services, automotive, travel, healthcare. We have managed YouTube and remarketing
campaigns across every major category in Australia. When we build your audience strategy, we draw on what we already
know about your customer’s media habits and what brings them back.
In The Last 12-months We Delivered Our Paid Media Clients
6.6M+
website visitors
3.1M+
tracked conversions
$44M+
tracked revenue
Case Studies
YouTube Campaigns Measured in Revenue, Not Reach.
Every case study we publish has a named client, a real timeframe, and a specific number. Our YouTube and remarketing
campaigns are held to the same standard as every other channel we run: named outcomes, not impression counts.
Driving Massive Web Traffic and Revenue Growth Through Digital Display Advertising
Tradelink is one of Australia’s leading suppliers of plumbing and bathroom products, serving both trade professionals and retail consumers. With an extensive product range and national presence, Tradelink’s goal was to strengthen its digital marketing performance by increasing qualified website traffic and driving measurable revenue growth online.
37:1
Return on Ad Spend (ROAS)
590,000
Total Page Visits
More Paid Media Case Studies
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
Beauty & Wellness
186%
Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
Evolution Laser Clinic
Beauty & Wellness
151%
Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated digital marketing strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.
O Cosmedics
Beauty & Wellness
112%
TENGA EU is the European arm of TENGA, a wellness brand known for premium self-care products and innovation-led design. Europe is a harder market: heavy regulation, privacy limits on conversion tracking, and cultural nuance shaping consumer acceptance. Germany, France, Spain and Italy were underperforming, held back by English-first creative that drove inconsistent ROAS and inefficient…
TENGA
Retail & E-Commerce
80%
In 2025, Taking Shape, Australia and New Zealand’s leading plus-size fashion retailer, faced softening demand, volatile tariffs, and competitors discounting aggressively to hold share. Online Marketing Gurus was briefed to go beyond sustaining 2024’s momentum and deliver a step-change through Google Ads: scale aggressively without sacrificing profitability.
Taking Shape
Retail & E-Commerce
10%
Pawssum, Australia’s largest mobile vet service, serving 380,000+ pet owners nationwide, has partnered with OMG for 10 months.
Pawssum
Professional Services
Why Choose Us?
What Makes OMG Different From Other YouTube Advertising Agencies
The best YouTube campaigns are easy to explain because they’re measured by business outcomes.
We Partner with the Best
Three Things That Give You More Control
Gurulytics: one honest view of every paid channel.
Most YouTube reporting stops at impressions, reach, and frequency. Gurulytics connects your YouTube and remarketing activity to the commercial signals that matter: traffic, leads, pipeline and revenue where attribution is available. You see how each channel works alongside your paid search and social, not just in isolation.
One team for the video and the media, so nothing gets lost in the handoff.
You are not paying a production house for a film and a separate agency to guess at the targeting. The same team makes the creative and buys the media: one brief, one set of decisions, and no budget leaking in the gap most agencies have between the two.
Full transparency on every dollar: media cost, fee, and data cost shown separately.
We charge a management fee and do not mark up the media. You see what inventory cost and what we charged before the campaign starts, and in every report after. That level of cost transparency is not standard in every programmatic relationship.
Meet The YouTube Team
YouTube Specialists Built Around Conversion.
Every OMG client works with specialists who manage the video campaigns and the creative behind them, and who connect that activity to what the business is actually returning.
1,000+
Clients monthly
100+
Paid media specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Paid Media Clients Actually Say
Here is what clients say after they can finally see where their paid spend is going.
High-Performance YouTube Campaigns Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run YouTube campaigns that put your ads in front of the right buyers across every screen they use, driving qualified traffic, leads and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
YouTube Advertising
Want to learn more? Here are some of the most common questions we hear day to day.
Yes, and it is one of the strongest channels for it. But consideration is only worth paying for if it eventually turns into revenue. We build YouTube campaigns that create demand at the top of the funnel and connect that activity to search and remarketing, so the consideration you pay for shows up later as conversions you can measure.
YouTube usually sits at the top and middle of the funnel, building awareness before people search and keeping you front of mind while they decide. It works best connected to your Google Ads and remarketing, so someone who watches your video and does not act gets followed up across Search, Shopping and Display. On its own, YouTube is awareness. Connected, it is a demand engine.
Yes. You can reach in-market audiences actively researching what you sell, affinity audiences based on interests, custom intent built from search behaviour, your own remarketing lists and customer match data, plus detailed demographics, life events and specific placements. YouTube targeting is far more precise than most businesses realise.
Audience strategy, creative production, campaign build and format selection, bidding, ongoing optimisation, brand safety and attribution. A good agency also connects YouTube to the rest of your paid media rather than running it as a standalone channel. We handle all of it, including the video creative, from one team.
Yes. Our video team produces creative built for the format and the audience it will run against. If you have existing brand assets we work from those. If not, we build from scratch. The creative and the media buying come from the same brief, which is where most agencies lose performance.
YouTube Ads run through Google Ads, with tight integration to search, shopping and remarketing and clear attribution. Programmatic YouTube buys the same inventory through a demand-side platform like DV360, which suits larger advertisers running cross-publisher video at scale. For most Australian businesses, Google Ads gives better integration and clearer reporting. We will tell you which fits your scale.
Find Out What Your YouTube Budget Could Actually Produce
Your YouTube Ads review is included in a digital strategy worth $4,000 at no cost. We review who you are reaching, what your creative is doing, how your video connects to the rest of your paid media, and what a campaign built for conversion would return. No cost, no commitment.
