PPC Services

Explore the full PPC service offering

Want to lower your CPA on Google Ads?

Get a PPC audit and strategy from a Google Premier Partner.

Social Media Services

Explore the full paid social offering

Make paid social actually profitable

Get a social ads audit and strategy session covering creative, targeting and budget.

Web Design & Development

Explore our web design and development services

Need a website that converts?

Get a website quote highlighting your top CRO opportunities and platform options.

AI Ads & AI SEO

Explore our AI-driven search and ads

Get found in AI search results

See how your brand shows up across AI search, LLMs and assistants.

PPC Agency In Canberra Built For Growth

Google Premier Partner & Microsoft Premier Partner | 60+ Industry Awards

Google Agency Excellence Awards 2025 trophy OMG PPC agency
Google Agency Excellence Awards 2024 winner OMG International Growth
Global Search Awards 2025 winner OMG PPC agency
Clutch Global Fall 2025 award badge OMG PPC agency

Your PPC Strategy Starts Here

Get a free audit & strategy valued at $4,000

This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
  • Bedworks

    Thanks guys! Couldn’t be happier. OMG are amazing at PPC.

  • Mavi Jeans

    Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.

  • RedSeed

    We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.

  • Tea Drop

    Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.

  • Snotty Noses

    My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.

  • Bulk Nutrients

    We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.

  • Astra Limousines

    OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.

The Real Problem

Your ads are running, but the right enquiries aren’t arriving.

The reports are full of numbers. But when you ask which clicks became qualified leads, booked consultations, applications or real sales conversations, the answer gets foggy. Canberra is too trust-driven, from consultancies in Barton to healthcare providers in Deakin and education organisations around Acton, for PPC that treats every click like it has the same value.

Your wasted spend is hiding in the wrong traffic.

Broad match keywords, loose audiences, vague ad copy and landing pages that don’t build trust can all look harmless on their own. Then they add up across Google, Meta, YouTube, Display and remarketing. The problem isn’t always that your budget is too small. Sometimes it’s simply attracting too many people who were never going to become the right lead.

Your last PPC agency optimised the campaign, not the lead quality.

You got clicks, impressions, updates and maybe a few “optimisations”. What you didn’t get was a clear path from ad spend to qualified enquiries, booked calls or revenue. The right PPC agency in Canberra should make your campaigns easier to understand, not harder to defend.

What We Do

PPC Services in Canberra That Connect Spend to Better Leads

Your Google Ads shouldn’t be chasing one type of lead while Meta chases another. Your landing pages shouldn’t be losing trust before a prospect enquires.
For Canberra businesses competing across Civic, Barton, Belconnen, Woden and Tuggeranong, we connect Google Ads, Meta, YouTube, Shopping,
Performance Max and remarketing into one paid media strategy, with one clear goal: less wasted spend, better-fit leads and
clearer decisions about where your next dollar should go.

OMG Google Ads team collaborating in Sydney office

Google Ads

Search, Shopping, Performance Max, and YouTube managed by a Google Premier Partner. Built around your revenue, not Google’s metrics. Every campaign type, every placement, one specialist team.

Google Partner Premier 2026 badge OMG
OMG Microsoft Ads specialists at Microsoft office

Microsoft Ads

Microsoft Ads reaches an audience that skews older, higher income, and less price-sensitive than Google Search. CPCs are typically lower and competition is lighter. For most businesses already running Google Ads, Microsoft Ads is the quickest incremental win available.

Microsoft Advertising Partner 2026 badge OMG
OMG Paid Media leadership team

ChatGPT Ads

AI-driven search is changing where buying decisions start. ChatGPT Ads is new to Australia and growing quickly. We are already building the content and authority structures that position our clients in ChatGPT and AI search results. When ChatGPT Ads launched, we were first to market.

ChatGPT Agency partner badge 2026

Trusted by 1,000+ Clients

In The Last 12-months We Delivered Our Google Ads Clients

6.6M+

website visitors

3.1M+

tracked conversions

$44M+

tracked revenue

Case Studies

Canberra PPC Results Should Be Measured in Revenue, Not Activity


Strong PPC case studies don’t hide behind clicks, impressions or vague growth claims. They show what changed, what the budget
returned and why the strategy worked. See how OMG helps Australian businesses turn paid media spend into clearer leads,
cleaner reporting and more measurable growth.

Boosting ROI and Sales for Kleva Range with Data-Driven PPC Strategies

Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products, often new to the…

41%

Increased revenue

38%

increased CTR

Kleva Range PPC case study hero, direct response ecommerce brand paid search growth campaign

More PPC Case Studies

Where SEO and Paid Search Pull Together for Ultraceuticals

45:1

ROAS from PPC campaigns

Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.

Ultraceuticals

Beauty & Wellness

Evolution Laser Clinic Grows Visibility With Targeted SEO Strategy

186%

Increase in organic conversions YoY

Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.

Evolution Laser Clinic

Beauty & Wellness

Elevating O Cosmedics To The Top Of Skincare

151%

Increase in Social Conversions YoY

Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated digital marketing strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.

O Cosmedics

Beauty & Wellness

TENGA EU Doubled ROAS and Halved Cost Per Conversion Across Europe

112%

Increase in ROAS YoY

TENGA EU is the European arm of TENGA, a wellness brand known for premium self-care products and innovation-led design. Europe is a harder market: heavy regulation, privacy limits on conversion tracking, and cultural nuance shaping consumer acceptance. Germany, France, Spain and Italy were underperforming, held back by English-first creative that drove inconsistent ROAS and inefficient…

TENGA

Retail & E-Commerce

The Style of Search Success: Taking Shape’s Performance Masterclass

80%

Growth in Google Ads conversion

In 2025, Taking Shape, Australia and New Zealand’s leading plus-size fashion retailer, faced softening demand, volatile tariffs, and competitors discounting aggressively to hold share. Online Marketing Gurus was briefed to go beyond sustaining 2024’s momentum and deliver a step-change through Google Ads: scale aggressively without sacrificing profitability.

Taking Shape

Retail & E-Commerce

How an AI-First Rebuild Blew Past Pawssum’s Targets

10%

increase in overall business revenue

Pawssum, Australia’s largest mobile vet service, serving 380,000+ pet owners nationwide, has partnered with OMG for 10 months.

Pawssum

Professional Services

PPC In Canberra Backed By Real Scale

1000+

Clients trusting OMG with measurable growth

200+

Digital specialists across every channel

60+

Global industry awards

150+

Industries supported across Australia

Why Choose Us?

What Makes OMG Different from Other PPC Agencies in Canberra

Canberra PPC is too nuanced for campaigns that chase clicks and hope the right leads show up. You need every channel working together, every dollar tracked and every decision tied to better-fit enquiries, lower waste and clearer performance.

We Partner with the Best

  • Google Premier Partner

    #1 PPC agency for international growth awarded by Google



  • Microsoft Premier Partner

    Bing and Microsoft agency partner premier agency top 5
    



  • ChatGPT Agency partner

    ChatGPT agency partner first to launch in Australia

Three Things Our Competitors Can’t Replicate

Meet The Canberra Team

Canberra PPC Specialists Who Know Where Lead Quality Breaks Down


You don’t need one account manager stretched across Google Ads, Meta, YouTube, Shopping and remarketing. You need specialists focused on the right problems. Our Canberra team brings local accountability, backed by OMG’s national network of 200+ digital specialists. Whether you’re growing enquiries in Braddon, reaching households across Gungahlin or building visibility with buyers in Fyshwick, your PPC strategy is supported by people who know what needs to happen next.

1,000+

Clients monthly

100+

PPC specialists

60+

Global industry awards

150+

Industries

Client Testimonials

What OMG PPC Clients Actually Say

Here is what clients say after they can finally see where their paid spend is going.

PPC Frequently Asked Questions

Want to learn more? Here are some of the most common questions we hear day to day.

Yes, OMG supports Canberra businesses with local accountability, backed by our national network of 200+ digital specialists. If your project requires AGSVA-cleared staff, security protocols or specific access requirements, we’ll confirm what’s needed before scope begins and be clear about what we can and can’t support. Our PPC marketing and advertising services in Canberra are planned around your approvals, audience and reporting needs, not a generic campaign template.

Yes, we can support digital marketing projects that need to align with formal tender requirements, procurement expectations and documented scopes of work. That can include clear deliverables, approval processes, channel recommendations, reporting structures and evidence of capability. If your PPC campaign service management in Canberra needs to satisfy procurement or stakeholder review, we build the strategy so the work can be understood, measured and defended.

Yes, we can work with defence contractors and adjacent businesses that need careful messaging, controlled targeting and clearer reporting. Defence-related PPC isn’t the same as selling a simple consumer product. Buyers can be highly specific, sales cycles can be longer and every claim needs care. We focus on reaching the right audiences, protecting budget from waste and driving qualified enquiries, not noisy traffic that was never going to convert.

Google Ads is one place you can run paid campaigns. PPC is the model behind the spend. It stands for “pay-per-click”, which means you pay for the click rather than the ad simply appearing. Strong pay-per-click services in Canberra may also include Performance Max, Shopping, YouTube, Meta, Display, Demand Gen, Discovery and remarketing. Google Ads can capture demand. The broader PPC strategy decides what happens before, during and after the click.

You can usually spot the first signs of PPC movement within two to four weeks, particularly on Google Search. Stronger patterns tend to appear over two to three months, once the campaign has enough data to show which searches, audiences, messages and landing pages are doing the real work. Timing depends on your budget, offer, tracking, competition, approval process and sales cycle. Quick clicks can happen early. Reliable commercial learning needs more runway, especially if you want to grow your business with PPC.

Yes, OMG also offers SEO for Canberra businesses, and that matters because PPC and SEO shouldn’t work in separate corners. PPC can show which keywords, messages and landing pages convert sooner, while SEO builds longer-term visibility you don’t have to keep paying for click by click. For many businesses in Canberra, PPC marketing, remarketing and advertising services can create immediate learning while SEO compounds the wins over time.

It depends on the engagement, procurement pathway and supplier requirements involved. If a federal government supply panel or marketplace is required, we’ll confirm the correct route before scope begins. OMG works with structured briefs, documented deliverables and clear reporting, but panel eligibility and DTA Digital Marketplace requirements should be verified against the specific project. If you need to hire a PPC agency in Canberra through a particular channel, we’ll make that clear early.

Make Your PPC Spend Easier to Defend

No murky reports. No unexplained budget movement. No “just wait and see”. Book your free PPC audit worth $4,000 and get a clearer read on where your paid campaigns are working, wasting spend and ready to improve.

PPC specialists at Online Marketing Gurus

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.