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Easy Plumbing Solutions

How Easy Solutions Plumbing Got 1800% More Organic Conversions



More organic visits


More organic conversions


More total site conversions


Increase in conversion rate

The challenge

Since their inception, Easy Solutions Plumbing has championed a team of professional plumbers who pride quality workmanship, transparent pricing, and reliability. With a satisfied clientele of trusting customers, there’s a reason why they are a reputable choice in the industry. Their team of reliable, local plumbers are trained and ensured to deliver excellent workmanship each and every time. 

Easy Solutions Plumbing partnered with OMG to take organic traffic and revenue to new heights. As a trusted choice for quality plumbing and reliable services, they are quickly expanding and more recently have achieved impeccable results with us - simply put: they have crushed digital marketing.  Seriously insane numbers like 228% more organic visits. 1800% more organic conversions. 633% more total site conversions.

Key problems

  • Fierce competition from other plumbing companies
  • Challenging to rank for suburb-level keywords
  • Looking to optimise internal link opportunities
  • Need to build a loyal clientele
Case study date 04 September 2019

Our Approach.

Digital marketing is an essential channel to drive your business forward. That is - to take your business to the next level. However, the fact is, to achieve some seriously insane results with digital, you can't do it by yourself, and who has the time? Teaming up with an agency is one of the most reliable ways of nailing digital and generating serious results. Agencies like OMG, who deliver on actionable strategies that drives client profitability. 

To grow their base in such a competitive industry, Easy Solutions Plumbing needed a rock solid, hyper-targeted strategy that would enable them to compete with the big boys. That’s exactly what we did! We created a strong marketing strategy suitable and relevant to their goals.

  • Detailed keyword and competitor analysis to strengthen their positioning in the industry
  • Technical SEO and onsite optimisation to boost website rankings, traffic, and revenue
  • Customised content strategy to establish Easy Solutions Plumbing’s business success
  • Strategic link building to boost website authority and increase search engine visibility
easy solutions plumbing

Breaking down a winning SEO strategy.


Killer keyword and competitor analysis to gain a crucial advantage over competitors

Effective SEO is all about building a foundation for success. To give Easy Solutions Plumbing the maximum opportunity to grow, we started with identifying high ROI keywords and their search volume to map demand. Then, we mapped the competition to determine what we needed to do to outrank them and reach the top of the SERP’s.

Building an army of loyal brand advocates lies in your ability to dig deep in understanding the tactics and techniques used by your competitors - it eliminates the need for making your own mistakes.


Website optimisation to dominate the market

This brings us to an extremely crucial stage.

Once we built a detailed competitor analysis, the basis for our entire SEO strategy was formed. We narrowed down the keywords crucial to stand out, we aligned every page with the most profitable keywords, ensuring the entire website was engineered for more traffic and conversions.

Once we built out a detailed competitor analysis, we used our knowledge of market for a successful, optimised web presence.


Customised content strategy to stay ahead of the curve

Reaching the top of rankings calls for strong, irresistible content. That’s why our mission is to ensure every single website page is built with consistent, high-quality and engaging content.

To catapult Easy Plumbing Solutions to the pinnacle of success, we ensured their website was rich with content that customers could really engage with.


High quality link building for explosive growth

Building links is one of the most credible tactics used in SEO. Why build links? Growing website authority is the key to rising to the top of SERPs. This is because Google only wants to rank websites that are seen as trustworthy.

This is the very reason why our team focused on building links and avoiding the junk, meaning long term gains like better visibility and more visitors.

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