How Macquarie Telecom Redesigned Their Website to Supercharge Business Growth

166%
Above 'unique visitors' target
450%
more products showcased
145%
Above 'new session' target

CASE STUDY

Macquarie Telecom

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

Web Development and Design

Industry

Telecommunications

Company Size

Large

Location

Sydney, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Macquarie Telecom

Macquarie Telecom had just gone through a drastic brand evolution to further differentiate themselves and to continue their quest to be seen as not just another telco.

Challenges

The ‘enthusiastically human’ brand idea involved a unique set of assets for the 3 individual business units (Telecom, Cloud and Government).

Rysen was challenged to create 3 unique experiences tailored to each business unit target market while maintaining the essence and brand ethos which Macquarie had worked very hard to implement.

With the best reported NPS score of any ASX company in Australia, Macquarie Telecom Group relied on Rysen to deliver multiple websites to continue this trend of exceptional customer service.

Our Approach

The idea was to deliver 4 different websites (one for each business unit and one for the overarching Macquarie Telecom Group) that offered a narrative like experience tailored to each target market while utilising the unique branding elements assigned to each business unit. Through numerous user experience workshops and customer journey mapping sessions, each websites architecture began to take shape. Although different in offerings and branding assets, each business unit followed a similar philosophy and execution. By keeping the navigation structure the same across all business units and applying the unique branding elements the user was easily able to identify which website they were viewing.

OMG - Client - Macquarie

Strategy & Execution

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Successful Delivery of 4 Unique User-Friendly Websites with Human Branding

The objective to deliver 4 unique websites which smoothly ushered users through the content while ensuring ‘enthusiastically human’ branding elements were implemented was met with resounding success.

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Macquarie Telecom’s NPS Success: Positive Feedback on Brand Transition

Macquarie Telecoms NPS score of +66 is testament to their commitment to this objective. The new websites and digital brand transition has received extremely positive feedback, not just internally but with also with their customers.

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Enhanced User Experience Boosts Brand Awareness and Customer Inquiries

The ease in which users can find the content they’re looking for and the uniqueness and differentiation in creative delivery has helped increase not only brand awareness but also customer enquiries.

Outcomes

OMG - Real Results - Macquarie

Key Results

166%

Above ‘unique visitors’ target

450%

more products showcased

145%

Above ‘new session’ target

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