How This Australian Clothing Brand Utilised Digital Marketing For Incredible Business Growth

283%

increase in organic non-branded clicks

25:1

ROAS on Social Ads

401%

increase in PPC General Search conversions YoY

106%

increase in organic impressions

Case Study

Oxford Shop

About Challenges Our Approach Strategy & Execution Outcomes Key Results
OMG Icon Badge SEO Magnifying
Service

PPC, SEO & Social Media

OMG Icon Badge Cards
Industry

Fashion

Location
Location

Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Oxford Shop

With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful and long-lasting clothing and work attire.

Challenges

In September 2019, Oxford reached out to Online Marketing Gurus wanting to gain an edge over their competition within the fierce and competitive fashion industry. As such, our Gurus identified that an integrated strategy involving SEO, PPC and Social Ads was necessary to do just that.

  • Lack of long-form content on key category pages
  • Negative keywords were not fully utilised across campaigns
  • No sign of A/B testing on particular ad formats which kept campaign performance stagnant
  • Lack of search engine visibility within the competitive vertical

Our Approach

Upon onboarding Oxford as a client, they identified the focus to be always capitalising on major ROI opportunities. Aiming to increase sales and traffic (from brand building and new customers), our Gurus implemented an integrated marketing strategy that featured comprehensive link building, hyper-targeted keyword targeting, a GA account restructure and an in-depth social strategy to make their dreams a reality.

Strategy & Execution

OMG - Badge - SEO

Extraordinary SEO & Keyword Results

2021 saw huge organic wins for the Australian clothing brand. Online Marketing Gurus delivered an integrated marketing strategy that enabled Oxford to generate more organic clicks and traffic through our content strategy, link building and authority efforts.

Omg Search Badge

Awesome Paid Search and Social Wins

Along with increasing domain authority within the clothing industry, Oxford wanted to generate more traffic and sales on their ad accounts.

Outcomes

Through a restructuring of their ad account, setting up Smart Shopping campaigns and implementing a funnelled approach on paid social to educate, engage and convert users, OMG helped:

  • Achieve an ROI of 18:1 on Google Ads YoY
  • Increase PPC conversion value by 65.5% to over $1,102,473.67 YoY
  • Increase PPC conversions by 43.64% to over 6,700 YoY
  • Achieve a ROAS of 25:1 on Social Ads
  • Record over $750K in Paid Social Revenue
  • Generate over 90K link clicks on Social Ads

We were also able to help Oxford Shop:

  • Increase organic impressions by 106% (from 6.35M to 13.1M)
  • Increase organic non-branded clicks by 283% (from 3.49M to 8.05M)
  • Increase organic users by 46.52% (from 142,841 to 209,288)
  • Increase keywords in spots 1-3 by 50.65% (from 354 to 533)
  • #1 for ‘mens shirts’ keyword – search volume: 9,900 (baseline 17)
  • #1 for ‘mens suits’ keyword – search volume: 12,110 (baseline 10)

Key Results

283%

increase in organic non-branded clicks

25:1

ROAS on Social Ads

401%

increase in PPC General Search conversions YoY

106%

increase in organic impressions

Omg Client Logo 1001 Optical

155%

Green arrow up

increase in organic revenue

143%

Green arrow up

increase in organic transactions

PPC

SEO

How This Well-Known Optical Store Used SEO To Catapult Their Keyword Rankings to the Top of Google

77%

Green arrow up

increase in organic visits YoY

837%

Green arrow up

increase in organic conversions YoY

PPC

SEO

How This Secure Cloud Solutions Leader Used SEO and PPC for Huge YoY Business Growth

575%

Green arrow up

increase in organic revenue YoY

435%

Green arrow up

increase in organic conversions YoY

SEO

How Alpha Medical Solutions Used SEO To Supercharge Organic Growth

85%

Green arrow up

Growth in organic traffic

120%

Green arrow up

Growth in organic conversions

SEO

How Apex Air Conditioning Got 180% More Conversions

500%

Green arrow up

growth in return on ad spend (ROAS)

30%

Green arrow up

increase in organic search traffic and revenue

PPC

SEO

Social Media

How Archie Rose Generated 230% More Digital Marketing Revenue

Artelia

130%

Green arrow up

increase in organic traffic YoY

90%

Green arrow up

increase in keywords within positions 4 – 10

PPC

SEO

Social Media

How A Jewellery Store Grew With An SEO, SEM & Social Campaign

37%

Green arrow up

Increase in organic visitors year on year

176%

Green arrow up

Increase in total website visits year on year

PPC

SEO

How Artline Attracted 176% More Website Visitors

110%

Green arrow up

Increase YOY in organic traffic

97%

Green arrow up

Increase in overall rankings for top 2 pages

SEO

How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic

1150%

Green arrow up

increase in organic conversions YoY

267%

Green arrow up

increase in organic traffic YoY

SEO

How Barton Family Lawyers Increased Organic Conversions by 1150% with SEO

Omg Client Logo Bcf

14%

Green arrow up

increase in organic sessions MoM

#1

Green arrow up

Rank for the ‘camping chairs’ keyword

Content

PPC

SEO

SEO Success in Outdoor Equipment

60%

Green arrow up

Growth in organic revenue

2x

Green arrow up

Keywords ranking in position 1

PPC

SEO

How Beauty Point Retirement Resort Grew Organic Revenue By 60%

77%

Green arrow up

increase in organic search revenue YoY

26%

Green arrow up

increase in organic visits YoY

PPC

SEO

How George Koutalas Grew Bedworks' Rankings By 720%

137%

Green arrow up

Increase in organic search revenue, year on year

20:1

Green arrow up

ROAS achieved, increased from 16:1 ROAS

PPC

SEO

Social Media

How Beme Grew Website Revenue By 67%

100%

Green arrow up

increase in organic conversions

9,157%

Green arrow up

increase in total website revenue

SEO

How Bespoke Baby Grew 50X Organic Monthly Revenue in 9 Months

77%

Green arrow up

Increase in organic traffic, year on year

351%

Green arrow up

Increase in organic revenue, year on year

SEO

How Betontools Grew Organic Revenue by 351%

938%

Green arrow up

increase in organic new users

877%

Green arrow up

increase in organic goal completions

SEO

How Betta Blinds Became a Top Awning Supplier in Queensland

207%

Green arrow up

increase in online sales

181%

Green arrow up

increase in mobile users

Web Development and Design

How Bing Lee Redesigned Their Website to Skyrocket Online Sales

31%

Green arrow up

reduction in cost per lead MoM

90%

Green arrow up

increase in leads MoM

Social Media

Here’s How Bravo Blinds Used Paid Social To Increase Leads by 90%

84%

Green arrow up

Increase in conversions from PPC

90%

Green arrow up

Increase in conversion rates

PPC

How The Burdekin Rooms Boosted PPC Conversions By 84%

112%

Green arrow up

increase in organic users YoY

51%

Green arrow up

decrease in bounce rate YoY

PPC

SEO

How Business Telecom Increased Organic Users by 112% YOY

178%

Green arrow up

increase in paid social conversion rate

22:1

Green arrow up

ROI for paid social

Social Media

How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

126%

Green arrow up

increase in Organic Revenue YoY

113%

Green arrow up

increase in Organic Traffic YoY

Content

SEO

How A Cake Delivery Business Used SEO to Score Some Sweet Results

142%

Green arrow up

Increase in organic revenue achieved

52%

Green arrow up

Increase in organic traffic achieved

SEO

Underneath Calvin Klein’s Digital Success with eCommerce SEO

84%

Green arrow up

increase in overall website traffic

375%

Green arrow up

increase in transactions

Web Development and Design

How Capral Aluminium Redesigned Their Website to Increase Overall Website Traffic