How A Personal Loan Lender Used SEO To Supercharge Their Organic Results YoY

227%
increase in overall keyword reach
85%
increase in keywords in top 3 positions
266%
increase in organic conversions
373%
increase in organic conversion rate

CASE STUDY

NOW Finance Group

About Challenges Our Approach Strategy & Execution Outcomes Key Results
About Challenges Our Approach Strategy & Execution Outcomes Key Results

About NOW Finance Group

Committed to helping Aussies reach their financial goals, Now Finance, located in North Sydney is Australia’s only no-fee personal loans lender. By calculating a personal rate, Now Finance uses sophisticated technology and industry experience to help align applicants with a loan to suit their needs.

OMG - Client - Now Finance

Challenges

Whether it’s a personal, vehicle, medical or renovation loan, Now Finance have you covered. In September 2021, the no-fee lender reached out to OMG wanting to increase organic visibility and generate more traffic to their website. From this, OMG implemented an SEO strategy that aimed to optimise their keyword strategy, site authority and visibility through content creation and link building.

Upon onboarding Now Finance, our comprehensive audit uncovered most non-branded queries surrounding getting loans whilst having bad credit scores or joint loans. This became a particular keyword focus when optimising the lender’s keyword strategy.

Additionally, August 2021 saw a massive drop in keywords for Now Finance, so our SEO Gurus implemented an SEO strategy surrounding these non-branded terms, along with generating quality links and creating content to increase keyword rankings and organic visibility.

Our Approach

OMG implemented an SEO strategy that aimed to optimise their keyword strategy, site authority and visibility through content creation and link building.

Our Gurus engineered an integrated marketing strategy to:

  • Maximise visibility for the Now Finance brand and product offering across online channels

Campaign goals to achieve within 6 months?

  • Increase overall keyword reach by 10%
  • Increase overall visibility by 5% YoY
  • Increase organic sessions by 5% YoY

Strategy & Execution

OMG - Badge - Settings

Revitalised Keyword Strategy and Content Quality

Optimised keyword strategy and quality of content and search to overcome prior decline in keyword rankings

OMG - Icon Badge - Website

Enhanced Site Visibility with New Category Page Content

Improved site visibility by creating content for existing and new category pages to rank for more keywords

OMG - Icon - Badge - Upward Trend Chart

Building Quality Backlinks to Boost Organic Traffic and Keyword Indexing

Creating quality backlinks to help improve organic traffic and keyword indexaction over time as we add more keywords and backlinks over time

Outcomes

From Sept 2021, NOW Finance partnered with OMG to deliver an SEO strategy. Within 6 months we saw some amazing results such as:

OMG - Real Results - Now Finance

Key Results

222%

increase in Top 3 Keyword Positioning

254%

increase in Non-Branded Clicks YoY

P1

for the ‘mens polo shirts’ keyword (SV: 3.600)

183%

increased Keywords in Positions 11-20

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