How A Personal Loan Lender Used SEO To Supercharge Their Organic Results YoY

Challenges

Whether it’s a personal, vehicle, medical or renovation loan, Now Finance have you covered. In September 2021, the no-fee lender reached out to OMG wanting to increase organic visibility and generate more traffic to their website. From this, OMG implemented an SEO strategy that aimed to optimise their keyword strategy, site authority and visibility through content creation and link building.

Upon onboarding Now Finance, our comprehensive audit uncovered most non-branded queries surrounding getting loans whilst having bad credit scores or joint loans. This became a particular keyword focus when optimising the lender’s keyword strategy.

Additionally, August 2021 saw a massive drop in keywords for Now Finance, so our SEO Gurus implemented an SEO strategy surrounding these non-branded terms, along with generating quality links and creating content to increase keyword rankings and organic visibility.

Our Approach

OMG implemented an SEO strategy that aimed to optimise their keyword strategy, site authority and visibility through content creation and link building.

Our Gurus engineered an integrated marketing strategy to:

• Maximise visibility for the Now Finance brand and product offering across online channels

Campaign goals to achieve within 6 months?

• Increase organic sessions by 5% YoY
• Increase overall keyword reach by 10%
• Increase overall visibility by 5% YoY

Strategy & Execution

Revitalised Keyword Strategy and Content Quality

Optimised keyword strategy and quality of content and search to overcome prior decline in keyword rankings

Enhanced Site Visibility with New Category Page Content

Improved site visibility by creating content for existing and new category pages to rank for more keywords

Building Quality Backlinks to Boost Organic Traffic and Keyword Indexing

Creating quality backlinks to help improve organic traffic and keyword indexaction over time as we add more keywords and backlinks over time

Key Results

From Sept 2021, NOW Finance partnered with OMG to deliver an SEO strategy. Within 6 months we saw some amazing results such as:

Organic traffic results within 6 months:

• Increased New Users by 99.65% YoY (from 20.3K to 40.6K)
• Increased Sessions by 53.01% YoY (from 41.1K to 62.9K)
• Increased New Sessions by 30.43% YoY (from 49.46% to 64.64%)

Organic conversions results within 6 months:

• Increased Organic conversion rate by 373% YoY (from 5.85% to 27.68%)
• Increased Organic Conversions by 266% YoY (from 515 to 1,884)
• Increased Total Website Conversions by 53% (from 18.4K to 28.2K)

Number 1 keyword rankings since March 2022:

• ‘joint loan lender’ – baseline 3 (SV: 70)
• ‘furniture loan from bank’ – baseline 6 (SV: 10)
• ‘furniture loan interest rates’ – baseline 2 (SV: 20)
• ‘loans furniture store’ – baseline 100 (SV: 50)
• ‘furniture loan companies’ – baseline 93 (SV: 70)

Keyword reach results within 6 months:

• Total keyword indexation – increased by 12.46% (from 3,122 to 3,511)
• Top 3 keywords – increased by 84.6% (from 65 to 120)