increase in overall keyword reach
increase in keywords in top 3 positions
increase in organic conversions
increase in organic conversion rate

The Challenge

Key Problems

Keyword strategy needed a rework due to a decline in rankings
Thin content present on key category pages that required optimising
Very slow site speed affecting user experience and therefore organic rankings
The site’s URL changes when you reach the homepage and it has a variety of subdomains

Committed to helping Aussies reach their financial goals, Now Finance, located in North Sydney is Australia’s only no-fee personal loans lender. By calculating a personal rate, Now Finance uses sophisticated technology and industry experience to help align applicants with a loan to suit their needs.

Whether it’s a personal, vehicle, medical or renovation loan, Now Finance have you covered. In September 2021, the no-fee lender reached out to OMG wanting to increase organic visibility and generate more traffic to their website. From this, OMG implemented an SEO strategy that aimed to optimise their keyword strategy, site authority and visibility through content creation and link building.

Upon onboarding Now Finance, our comprehensive audit uncovered most non-branded queries surrounding getting loans whilst having bad credit scores or joint loans. This became a particular keyword focus when optimising the lender’s keyword strategy.

Additionally, August 2021 saw a massive drop in keywords for Now Finance, so our SEO Gurus implemented an SEO strategy surrounding these non-branded terms, along with generating quality links and creating content to increase keyword rankings and organic visibility.

Strategy & Execution

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