NOW Finance Group

227%

increase in overall keyword reach

85%

increase in keywords in top 3 positions

266%

increase in organic conversions

373%

increase in organic conversion rate

The Challenge

Key Problems

Keyword strategy needed a rework due to a decline in rankings

Thin content present on key category pages that required optimising

Very slow site speed affecting user experience and therefore organic rankings

The site’s URL changes when you reach the homepage and it has a variety of subdomains

Committed to helping Aussies reach their financial goals, Now Finance, located in North Sydney is Australia’s only no-fee personal loans lender. By calculating a personal rate, Now Finance uses sophisticated technology and industry experience to help align applicants with a loan to suit their needs.

Whether it’s a personal, vehicle, medical or renovation loan, Now Finance have you covered. In September 2021, the no-fee lender reached out to OMG wanting to increase organic visibility and generate more traffic to their website. From this, OMG implemented an SEO strategy that aimed to optimise their keyword strategy, site authority and visibility through content creation and link building.

Upon onboarding Now Finance, our comprehensive audit uncovered most non-branded queries surrounding getting loans whilst having bad credit scores or joint loans. This became a particular keyword focus when optimising the lender’s keyword strategy.

Additionally, August 2021 saw a massive drop in keywords for Now Finance, so our SEO Gurus implemented an SEO strategy surrounding these non-branded terms, along with generating quality links and creating content to increase keyword rankings and organic visibility.

Strategy & Execution

01.

Awesome Organic Results within 6 months

Wanting to gain visibility for the Now Finance brand, our SEO Gurus optimised the lender’s on-site content, whilst creating backlinks to help improve organic traffic and keyword indexation over time. Within 6 months, our SEO Gurus were able to increase:

New Users by 99.65% YoY (from 20.3K to 40.6K)
Sessions by 53.01% YoY (from 41.1K to 62.9K)
New Sessions by 30.43% YoY (from 49.46% to 64.64%)
Organic conversion rate by 373% YoY (from 5.85% to 27.68%)
Organic Conversions by 266% YoY (from 515 to 1,884)
Total Website Conversions by 53% (from 18.4K to 28.2K)

02.

Amazing keywords rankings within 6 months

By utilising a KWM mapping document, our SEO Gurus were able to better prioritise low-hanging fruits that could result in quick wins for Now Finance. Through optimising the lender’s keyword strategy that focused on popular service offerings, within 6 months we were able to:

Rank #1 for ‘joint loan lender’ – baseline 3 (SV: 70)
Rank #1 for ‘furniture loan from bank’ – baseline 6 (SV: 10)
Rank #1 for ‘furniture loan interest rates’ – baseline 2 (SV: 20)
Rank #1 for ‘loans furniture store’ – baseline 100 (SV: 50)
Rank #1 for ‘furniture loan companies’ – baseline 93 (SV: 70)
Increase Top 3 keywords by 85% (from 65 to 120)
Increase Total keyword indexation by 12.46% (from 3,122 to 3,511)

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