How TurmeriX Grew Their Monthly Traffic and Catapulted their ROAS

Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with others!

Through hours of trial and error, Errol perfected a great-tasting, easy-to-consume mixture of turmeric blended with other herbs and spices. In its blended, powder form, the TurmeriX solution is easily added to a huge range of recipes.

In December 2019, Errol wanted to grow his brand online and reached out to Online Marketing Gurus. Our Gurus manufactured an integrated marketing strategy that featured SEO, PPC and Social Ads to help make Errol’s dreams a reality.

Upon onboarding TurmeriX, we learned how competitive the industry is, but this is never a challenge for our Gurus! SEO was proving helpful for TurmeriX prior to joining OMG, with a solid domain rating compared to the rest of the industry. However, Google, Facebook, and Instagram is where the nutrition company was lacking and as such, we focused on all 3 service lines to increase brand awareness and drive more sales in-store and online.

• Category pages were in need of a redesign due to a lack of quality content
• Google Ads and Social Ad accounts needed to be consolidated to avoid complications
• Multiple broken links and 404’s were present across the TurmeriX website

Our SEO Gurus understood how competitive the industry was but this is never a challenge for our Gurus. SEO was proving helpful for TurmeriX prior to joining OMG, with a solid domain rating compared to the rest of the industry. However, Google, Facebook and Instagram is where the nutrition company was lacking and as such, we focused on all 3 service lines to increase brand awareness and drive more sales in store and online.

To note, OMG helped increase:

• Organic transactions by 42% YoY (from 1.6K to 2.4K)
• Organic eCommerce conversion rate by 73% (from 3.81% to 6.59%)
• Organic revenue by 52% (from $244K to $370K)
• Top 3 keyword rankings by 263% (from 8 to 29)

To note, OMG helped increase:

• ROAS by 1,492% YoY = 18.55:1
• Paid Clicks by 539% YoY (from 388 to 2478)
• Impressions by 896% YoY (from 14.1K to 141.0K)
• PPC Conversion Rate by 585% (from 1.03% to 7.06%)

To note, OMG helped increase:

• Social users by 92% YoY (from 14.4K to 27.7K)
• Social new users by 92% YoY (from 12.1K to 23.3K)
• Social sessions by 90% YoY (from 18.3K to 34.9K)
• Social page engagements by 5,964% YoY (from 493 to 29.9K)
• Social audience reach by 959% YoY (from 6.7K to 71.8K)