How TurmeriX Grew Their Monthly Traffic and Catapulted their ROAS

1,429%

Increase in PPC ROAS

263%

Increase in Top 3 Keyword Rankings

5,964%

Increase in Social Ad Page Engagements

585%

Increase in PPC Conversion Rate

Case Study

TurmeriX

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
OMG Icon Badge Cards
Industry

Health and Medical

Location
Location

Victoria

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About TurmeriX

Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with others!

Challenges

Through hours of trial and error, Errol perfected a great-tasting, easy-to-consume mixture of turmeric blended with other herbs and spices. In its blended, powder form, the TurmeriX solution is easily added to a huge range of recipes.

In December 2019, Errol wanted to grow his brand online and reached out to Online Marketing Gurus. Our Gurus manufactured an integrated marketing strategy that featured SEO, PPC and Social Ads to help make Errol’s dreams a reality.

Upon onboarding TurmeriX, we learned how competitive the industry is, but this is never a challenge for our Gurus! SEO was proving helpful for TurmeriX prior to joining OMG, with a solid domain rating compared to the rest of the industry. However, Google, Facebook, and Instagram is where the nutrition company was lacking and as such, we focused on all 3 service lines to increase brand awareness and drive more sales in-store and online.

  • Category pages were in need of a redesign due to a lack of quality content
  • Google Ads and Social Ad accounts needed to be consolidated to avoid complications
  • Multiple broken links and 404’s were present across the TurmeriX website

Our Approach

Our SEO Gurus understood how competitive the industry was but this is never a challenge for our Gurus. SEO was proving helpful for TurmeriX prior to joining OMG, with a solid domain rating compared to the rest of the industry. However, Google, Facebook and Instagram is where the nutrition company was lacking and as such, we focused on all 3 service lines to increase brand awareness and drive more sales in store and online.

Strategy & Execution

OMG - Badge - SEO

Optimise Key Pages for Easy SEO Wins with Keywords

Create keyword-rich content to capitalise on low hanging fruit for key category and service pages

Cursor selecting www in browser

Re-Engage TOF Users

Recapture TOF users by revamping the company blog

Group 35602

Amazing PPC Results

Along with SEO, our brilliant Gurus included a PPC element to TurmeriX’s digital marketing strategy, with the aim to drive leads and increase brand awareness. Setting the goal of achieving an average of 4:1 ROAS after 3 months and 5+ after 6 months, our PPC Gurus got to work analysing industry trends and the overall paid search landscape. Within 12 months, OMG was able to increase

Omg Search Badge

Out of This World Social Ad Wins

Wanting to further target healthy and active individuals in Australia and New Zealand, OMG implemented Social Ads on Facebook and Instagram. The aim of this strategy was to help convey the client’s unique selling points across “Top of Funnel” campaigns, but separate these campaigns for different products to help control budget and messaging. By doing so, OMG was able to achieve an increase in:

Outcomes

To note, OMG helped increase:

  • Organic transactions by 42% YoY (from 1.6K to 2.4K)
  • Organic eCommerce conversion rate by 73% (from 3.81% to 6.59%)
  • Organic revenue by 52% (from $244K to $370K)
  • Top 3 keyword rankings by 263% (from 8 to 29)

To note, OMG helped increase:

  • ROAS by 1,492% YoY = 18.55:1
  • Paid Clicks by 539% YoY (from 388 to 2478)
  • Impressions by 896% YoY (from 14.1K to 141.0K)
  • PPC Conversion Rate by 585% (from 1.03% to 7.06%)

To note, OMG helped increase:

  • Social users by 92% YoY (from 14.4K to 27.7K)
  • Social new users by 92% YoY (from 12.1K to 23.3K)
  • Social sessions by 90% YoY (from 18.3K to 34.9K)
  • Social page engagements by 5,964% YoY (from 493 to 29.9K)
  • Social audience reach by 959% YoY (from 6.7K to 71.8K)

Key Results

1,429%

Increase in PPC ROAS

263%

Increase in Top 3 Keyword Rankings

5,964%

Increase in Social Ad Page Engagements

585%

Increase in PPC Conversion Rate

Hear from the Client

“Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.”

– Cindy Simons

Omg Client Logo 1001 Optical

155%

Green arrow up

increase in organic revenue

143%

Green arrow up

increase in organic transactions

PPC

SEO

How This Well-Known Optical Store Used SEO To Catapult Their Keyword Rankings to the Top of Google

77%

Green arrow up

increase in organic visits YoY

837%

Green arrow up

increase in organic conversions YoY

PPC

SEO

How This Secure Cloud Solutions Leader Used SEO and PPC for Huge YoY Business Growth

575%

Green arrow up

increase in organic revenue YoY

435%

Green arrow up

increase in organic conversions YoY

SEO

How Alpha Medical Solutions Used SEO To Supercharge Organic Growth

85%

Green arrow up

Growth in organic traffic

120%

Green arrow up

Growth in organic conversions

SEO

How Apex Air Conditioning Got 180% More Conversions

500%

Green arrow up

growth in return on ad spend (ROAS)

30%

Green arrow up

increase in organic search traffic and revenue

PPC

SEO

Social Media

How Archie Rose Generated 230% More Digital Marketing Revenue

Artelia

130%

Green arrow up

increase in organic traffic YoY

90%

Green arrow up

increase in keywords within positions 4 – 10

PPC

SEO

Social Media

How A Jewellery Store Grew With An SEO, SEM & Social Campaign

37%

Green arrow up

Increase in organic visitors year on year

176%

Green arrow up

Increase in total website visits year on year

PPC

SEO

How Artline Attracted 176% More Website Visitors

110%

Green arrow up

Increase YOY in organic traffic

97%

Green arrow up

Increase in overall rankings for top 2 pages

SEO

How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic

1150%

Green arrow up

increase in organic conversions YoY

267%

Green arrow up

increase in organic traffic YoY

SEO

How Barton Family Lawyers Increased Organic Conversions by 1150% with SEO

Omg Client Logo Bcf

14%

Green arrow up

increase in organic sessions MoM

#1

Green arrow up

Rank for the ‘camping chairs’ keyword

Content

PPC

SEO

SEO Success in Outdoor Equipment

60%

Green arrow up

Growth in organic revenue

2x

Green arrow up

Keywords ranking in position 1

PPC

SEO

How Beauty Point Retirement Resort Grew Organic Revenue By 60%

77%

Green arrow up

increase in organic search revenue YoY

26%

Green arrow up

increase in organic visits YoY

PPC

SEO

How George Koutalas Grew Bedworks' Rankings By 720%

137%

Green arrow up

Increase in organic search revenue, year on year

20:1

Green arrow up

ROAS achieved, increased from 16:1 ROAS

PPC

SEO

Social Media

How Beme Grew Website Revenue By 67%

100%

Green arrow up

increase in organic conversions

9,157%

Green arrow up

increase in total website revenue

SEO

How Bespoke Baby Grew 50X Organic Monthly Revenue in 9 Months

77%

Green arrow up

Increase in organic traffic, year on year

351%

Green arrow up

Increase in organic revenue, year on year

SEO

How Betontools Grew Organic Revenue by 351%

938%

Green arrow up

increase in organic new users

877%

Green arrow up

increase in organic goal completions

SEO

How Betta Blinds Became a Top Awning Supplier in Queensland

207%

Green arrow up

increase in online sales

181%

Green arrow up

increase in mobile users

Web Development and Design

How Bing Lee Redesigned Their Website to Skyrocket Online Sales

31%

Green arrow up

reduction in cost per lead MoM

90%

Green arrow up

increase in leads MoM

Social Media

Here’s How Bravo Blinds Used Paid Social To Increase Leads by 90%

84%

Green arrow up

Increase in conversions from PPC

90%

Green arrow up

Increase in conversion rates

PPC

How The Burdekin Rooms Boosted PPC Conversions By 84%

112%

Green arrow up

increase in organic users YoY

51%

Green arrow up

decrease in bounce rate YoY

PPC

SEO

How Business Telecom Increased Organic Users by 112% YOY

178%

Green arrow up

increase in paid social conversion rate

22:1

Green arrow up

ROI for paid social

Social Media

How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

126%

Green arrow up

increase in Organic Revenue YoY

113%

Green arrow up

increase in Organic Traffic YoY

Content

SEO

How A Cake Delivery Business Used SEO to Score Some Sweet Results

142%

Green arrow up

Increase in organic revenue achieved

52%

Green arrow up

Increase in organic traffic achieved

SEO

Underneath Calvin Klein’s Digital Success with eCommerce SEO

84%

Green arrow up

increase in overall website traffic

375%

Green arrow up

increase in transactions

Web Development and Design

How Capral Aluminium Redesigned Their Website to Increase Overall Website Traffic