Small
Sydney, Australia
About Mud Australia
Mud Australia is a contemporary ceramics brand known for its handmade porcelain creations. Based in Sydney, the company offers a range of minimalist and versatile designs that are both beautiful and functional. From tableware to home wares, Mud’s pieces are designed to enhance everyday living.
Challenges
Hoping to increase non-branded visibility and increase organic sessions, Mud Australia reached out to OMG in January 2022 to help them realize this goal. OMG put together an SEO strategy focusing on backlink acquisition, content expansion on category pages, and pre and post-migration checks to ensure the optimal performance of the website.
Our Gurus engineered an integrated marketing strategy to establish relevance in the very competitive homewares and dinner wares and build a strong authority across their focus terms. We proposed an elaborate pre and post-migration checklist to ensure that the website will still perform optimally, and also implemented content expansion through the addition of FAQs and optimisation of existing key collection pages. Paired with a targeted link building strategy, we were able to achieve results in 6 months.
- Technical errors like 404s, XML Sitemap and Robots.txt issues, site speed, and schema optimisation.
- GMB profile also needed optimising to aid their local SEO.
- But the biggest threat that they faced was the upcoming website migration.
Our Approach
Upon onboarding, our OMG gurus encountered several technical errors like 404s, XML Sitemap and Robots.txt issues, Site speed, and schema optimisation. Their GMB profile also needed optimising to aid their local SEO. But the biggest threat that they faced was the upcoming website migration. Our Gurus proposed an elaborate pre- and post-migration checklist to ensure that the website will still perform optimally. Our gurus also implemented content expansion through the addition of FAQs and optimisation of existing key collection pages. Paired with a targeted link building strategy, we were able to achieve results in 6 months.
Strategy & Execution
Overall website structure optimisation
Overall website structure optimisation to properly showcase the hierarchy of the pages on the site and how each page is connected.
Content expansion
Content expansion of key collection pages as well as creation of new pages for the other key verticals.
Creating quality backlinks
Creating quality backlinks to help improve organic traffic and keyword indexaction over time as we add more keywords and backlinks over time
Outcomes
To note, OMG helped increase:
- Increased New Users by 57.77% (28,297 to 44, 465)
- Increased Sessions by 68.71% (40,860 to 68,934)
- Increased Organic transactions by 430.56% (216 to 1,146)
To note, OMG helped increase:
- 43% increase in impressions YoY
- 20% increase in branded clicks PvP
- 33% increase in branded impressions PvP
