increase in organic conversions
increase in social ad clicks MoM
increase in total site conversions
increase in top 3 keywords

The Challenge

Key Problems

No remarketing audiences were added into campaigns, missing opportunity to target similar audiences
Multiple broken links were present across the Cohen Handler website
Thin content on key category pages affecting rankings

Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.

In May 2021, Cohen Handler reached out to Online Marketing Gurus as they were wanting to increase their authority within the competitive vertical with a particular focus on Sydney and Brisbane. Our initial audit uncovered a number of technical on-site issues, along with broken links and thin content scattered across the site and key category pages.

Upon onboarding Cohen Handler as a client, it was established that their main priority was to increase the number of leads coming in on a monthly basis. Besides SEO, and optimisations to Cohen Handler’s Content, Link Building and Keyword Targeting strategies, Online Marketing Gurus also engaged in PPC and Social Ads to reach a wider audience in the Sydney and Brisbane markets. The results speak for themselves.

Strategy & Execution

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