Since 1949, Quality Liquor Store hosts a wide variety of the finest liquors, wines and craft beers from all over the world to provide to customers. Located in San Diego, their mission is to ensure US customers have access to top-quality alcohol, delivered right to their doorstep.
Reaching out to Online Marketing Gurus in March 2022, Quality Liquor Store was looking to increase conversions from individuals looking to buy liquor online. As such, OMG created an SEO strategy that focused around created content targeting the right audience, acquiring quality backlinks and implementing the right technical fixes.
Upon onboarding Online Liquor Store, our SEO Gurus discovered the competitive nature of the US alcoholic beverage industry. Quality Liquor Store established a goal to get ahead of leaders like Reserve Bar to reach a position of digital dominance and overtake them in due time.
The main goals of the strategy were to increase organic clicks, traffic, goal completions and keyword rankings on the first page Month on Month. Beginning with little-to-no authority within the industry, our Gurus were able to defy the odds and help Quality Liquor Store achieve massive organic results.
Strategy & Execution
Our SEO Gurus implemented an SEO strategy that focused on creating unique SEO-optimised content to help improve relevance on priority keywords, along with creating quality backlinks to help improve organic traffic and keyword indexation over time. Within just 6 months, OMG helped Quality Liquor Store increase:
- Total impressions by 381% (from 1.69M to 7.85M)
- Total clicks by 423% (from 9.6K to 37.3K)
- Organic conversion rate by 89% (from 8.91% to 14.73%)
- Organic conversions by 28% (from 6.6K to 7.9K)
- Domain rating from 0 to 44
- Referring domains from 0 to 1,725
Online Marketing Gurus’ keyword strategy looked at targeting keywords with low search volume to create and build a foundation for targeting more competitive and more difficult keywords in the future. In combination with our increased content and link-building efforts, within 6 months we were able to achieve top position on Google for:
- ‘liquor store’ keyword from P6 (search volume: 4.09M)
- ‘buy gin online’ keyword from P2 (search volume: 1,900)
- ‘buy tequila online’ keyword from P2 (search volume: 320)
- ’50 ml sample liquor bottles’ keyword from P2 (search volume: 10)
- ‘how to buy vodka online’ keyword from P5 (search volume: 30)