increase in non-branded impressions
increase in overall keyword reach
increase in organic conversion rate
for 'liquor store' keyword on Google

The Challenge

Key Problems

GMB listing was not optimised with relevant business information
Thin content on category pages restricting the opportunity for internal linking
Content gap lacking keyword copy which is contributing to poor page performance
Quality Liquor Store website on mobile had slow loading times affecting user experience

Since 1949, Quality Liquor Store hosts a wide variety of the finest liquors, wines and craft beers from all over the world to provide to customers. Located in San Diego, their mission is to ensure US customers have access to top-quality alcohol, delivered right to their doorstep.

Reaching out to Online Marketing Gurus in March 2022, Quality Liquor Store was looking to increase conversions from individuals looking to buy liquor online. As such, OMG created an SEO strategy that focused around created content targeting the right audience, acquiring quality backlinks and implementing the right technical fixes.

Upon onboarding Online Liquor Store, our SEO Gurus discovered the competitive nature of the US alcoholic beverage industry. Quality Liquor Store established a goal to get ahead of leaders like Reserve Bar to reach a position of digital dominance and overtake them in due time.

The main goals of the strategy were to increase organic clicks, traffic, goal completions and keyword rankings on the first page Month on Month. Beginning with little-to-no authority within the industry, our Gurus were able to defy the odds and help Quality Liquor Store achieve massive organic results.

Strategy & Execution

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