How Dymocks Tutoring Used SEO & PPC To School the Competition and Build Stronger Brand Visibility

900%

increase in top 3 keyword rankings

109%

increase in PPC clicks

100%

increase in new organic users YoY

73%

increase in paid search conversion rate

Case Study

Dymocks Tutoring

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
OMG Icon Badge SEO Magnifying
Service

PPC & SEO

OMG Icon Badge Cards
Industry

Education

Location
Location

New South Wales

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Dymocks Tutoring

With over 140 years of sharing a love of knowledge and books within Australia, Dymocks Tutoring, part of the Dymocks Group, is the next phase of that passion for education. Aiming to maximise school students’ exam and assessment marks, Dymocks Tutoring has services for school students from grades 3-12 across all subjects to help equip them with the knowledge necessary to succeed and reach their potential in the classroom.

Offering both online and in-class tutoring for all students, Dymocks Tutoring can help students either improve their marks or help them catch up on their current curriculum. With the smartest of tutors on hand, the business aims to build student confidence and improve outcomes at school.

Challenges

In December 2021, Dymocks Tutoring engaged Online Marketing Gurus to help with their digital marketing efforts. Organically, Dymocks Tutoring wanted to expand their visibility, leads and brand online. On the PPC side, the tutoring company wanted to maximise short-term revenue by focusing on improving brand visibility and drive up conversion potential.

  • The Dymocks website did not pass Google’s mobile-friendly test
  • No Google Search Console installation which led to inaccurate data tracking
  • Multiple broken links were present across the Dymocks website

Our Approach

Upon onboarding Dymocks Tutoring, OMG uncovered the competitive nature of the industry and how behind our client was with respect to industry leaders. Aiming to build links and content around Dymocks Tutorings’ main service offerings of HSC and VCE tutoring, OMG aimed to drive lead volume and lead conversions to improve brand visibility within the industry. Additionally, our Gurus incorporated PPC to maximise short term revenue for the tutoring centre.

Strategy & Execution

OMG - Badge - SEO

Amazing SEO + PPC Results

Our Gurus crafted an SEO and PPC strategy to focus on low-hanging fruits to help drive the lowest cost per acquisition. By doing so, our Gurus aimed to drive long-term visibility increases and increase conversion potential.

Omg Search Badge

Awesome Keyword Wins

Our integrated strategy featured a keyword strategy overhaul to help grow visibility around Dymocks Tutoring’s priority services of HSC and VCE tutoring. Along with this, the keyword strategy aimed at using more junior subjects to create a pipeline for the tutoring company.

Outcomes

Within 6 months, Online Marketing Gurus was able to help increase:

  • Organic new users by 100% YoY (from 27.1K to 54.3K)
  • Organic users by 92% YoY (from 29.1K to 55.9K)
  • Organic Sessions by 57% YoY (from 45.6K to 71.4K)
  • Paid search conversion rate by 73% (from 3.29% to 5.68%)
  • Paid search clicks by 109% (from 251 to 525)

Within just 6 months since the start of the campaign, OMG was able to help:

  • Keywords in positions 1-3 by 900% (from 17 to 170)
  • Keywords in positions 4-10 by 500% (from 85 to 510)
  • Rank #1 for ‘vce tutoring’ (search volume: 70)
  • Rank #1 for ‘tutoring centres sydney’ (search volume: 70)
  • Rank #10 from #100 for ‘hsc tutoring’ (search volume: 310)

Key Results

900%

increase in top 3 keyword rankings

109%

increase in PPC clicks

100%

increase in new organic users YoY

73%

increase in paid search conversion rate

Hear from the Client

“I’ve worked with a number of agencies over the past decade and these are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!”

– Mark Buckland

Omg Client Logo 1001 Optical

155%

Green arrow up

increase in organic revenue

143%

Green arrow up

increase in organic transactions

PPC

SEO

How This Well-Known Optical Store Used SEO To Catapult Their Keyword Rankings to the Top of Google

77%

Green arrow up

increase in organic visits YoY

837%

Green arrow up

increase in organic conversions YoY

PPC

SEO

How This Secure Cloud Solutions Leader Used SEO and PPC for Huge YoY Business Growth

575%

Green arrow up

increase in organic revenue YoY

435%

Green arrow up

increase in organic conversions YoY

SEO

How Alpha Medical Solutions Used SEO To Supercharge Organic Growth

85%

Green arrow up

Growth in organic traffic

120%

Green arrow up

Growth in organic conversions

SEO

How Apex Air Conditioning Got 180% More Conversions

500%

Green arrow up

growth in return on ad spend (ROAS)

30%

Green arrow up

increase in organic search traffic and revenue

PPC

SEO

Social Media

How Archie Rose Generated 230% More Digital Marketing Revenue

Artelia

130%

Green arrow up

increase in organic traffic YoY

90%

Green arrow up

increase in keywords within positions 4 – 10

PPC

SEO

Social Media

How A Jewellery Store Grew With An SEO, SEM & Social Campaign

37%

Green arrow up

Increase in organic visitors year on year

176%

Green arrow up

Increase in total website visits year on year

PPC

SEO

How Artline Attracted 176% More Website Visitors

110%

Green arrow up

Increase YOY in organic traffic

97%

Green arrow up

Increase in overall rankings for top 2 pages

SEO

How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic

1150%

Green arrow up

increase in organic conversions YoY

267%

Green arrow up

increase in organic traffic YoY

SEO

How Barton Family Lawyers Increased Organic Conversions by 1150% with SEO

Omg Client Logo Bcf

14%

Green arrow up

increase in organic sessions MoM

#1

Green arrow up

Rank for the ‘camping chairs’ keyword

Content

PPC

SEO

SEO Success in Outdoor Equipment

60%

Green arrow up

Growth in organic revenue

2x

Green arrow up

Keywords ranking in position 1

PPC

SEO

How Beauty Point Retirement Resort Grew Organic Revenue By 60%

77%

Green arrow up

increase in organic search revenue YoY

26%

Green arrow up

increase in organic visits YoY

PPC

SEO

How George Koutalas Grew Bedworks' Rankings By 720%

137%

Green arrow up

Increase in organic search revenue, year on year

20:1

Green arrow up

ROAS achieved, increased from 16:1 ROAS

PPC

SEO

Social Media

How Beme Grew Website Revenue By 67%

100%

Green arrow up

increase in organic conversions

9,157%

Green arrow up

increase in total website revenue

SEO

How Bespoke Baby Grew 50X Organic Monthly Revenue in 9 Months

77%

Green arrow up

Increase in organic traffic, year on year

351%

Green arrow up

Increase in organic revenue, year on year

SEO

How Betontools Grew Organic Revenue by 351%

938%

Green arrow up

increase in organic new users

877%

Green arrow up

increase in organic goal completions

SEO

How Betta Blinds Became a Top Awning Supplier in Queensland

207%

Green arrow up

increase in online sales

181%

Green arrow up

increase in mobile users

Web Development and Design

How Bing Lee Redesigned Their Website to Skyrocket Online Sales

31%

Green arrow up

reduction in cost per lead MoM

90%

Green arrow up

increase in leads MoM

Social Media

Here’s How Bravo Blinds Used Paid Social To Increase Leads by 90%

84%

Green arrow up

Increase in conversions from PPC

90%

Green arrow up

Increase in conversion rates

PPC

How The Burdekin Rooms Boosted PPC Conversions By 84%

112%

Green arrow up

increase in organic users YoY

51%

Green arrow up

decrease in bounce rate YoY

PPC

SEO

How Business Telecom Increased Organic Users by 112% YOY

178%

Green arrow up

increase in paid social conversion rate

22:1

Green arrow up

ROI for paid social

Social Media

How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

126%

Green arrow up

increase in Organic Revenue YoY

113%

Green arrow up

increase in Organic Traffic YoY

Content

SEO

How A Cake Delivery Business Used SEO to Score Some Sweet Results

142%

Green arrow up

Increase in organic revenue achieved

52%

Green arrow up

Increase in organic traffic achieved

SEO

Underneath Calvin Klein’s Digital Success with eCommerce SEO

84%

Green arrow up

increase in overall website traffic

375%

Green arrow up

increase in transactions

Web Development and Design

How Capral Aluminium Redesigned Their Website to Increase Overall Website Traffic