increase in top 3 keyword rankings
increase in PPC clicks
increase in new organic users YoY
increase in paid search conversion rate

The Challenge

Key Problems

The Dymocks website did not pass Google’s mobile-friendly test
No Google Search Console installation which led to inaccurate data tracking
Multiple broken links were present across the Dymocks website

With over 140 years of sharing a love of knowledge and books within Australia, Dymocks Tutoring, part of the Dymocks Group, is the next phase of that passion for education. Aiming to maximise school students’ exam and assessment marks, Dymocks Tutoring has services for school students from grades 3-12 across all subjects to help equip them with the knowledge necessary to succeed and reach their potential in the classroom.

Offering both online and in-class tutoring for all students, Dymocks Tutoring can help students either improve their marks or help them catch up on their current curriculum. With the smartest of tutors on hand, the business aims to build student confidence and improve outcomes at school.

In December 2021, Dymocks Tutoring engaged Online Marketing Gurus to help with their digital marketing efforts. Organically, Dymocks Tutoring wanted to expand their visibility, leads and brand online. On the PPC side, the tutoring company wanted to maximise short-term revenue by focusing on improving brand visibility and drive up conversion potential.

With these goals in mind, our intelligent Gurus embarked on an integrated marketing strategy that featured SEO and PPC to elevate the Dymocks Tutoring brand and help achieve the lead conversion and volume they were looking for.

Strategy & Execution

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