Culture Kings

How Culture Kings Achieved 300:1 ROI From Organic

stat-keyword

300:1

ROI achieved from organic
stat-sales

30%

Growth in organic traffic YOY
stat-roi

20%

Growth in organic revenue YOY
stat-leads

93%

Increase in organic transactions, since last year

The challenge

Culture Kings is a premium retailer that prides itself on exclusivity and superiority. All cultures, styles and ages can enjoy a curated range from 100+ leading street, sport and fashion brands from across the world.

Visited by some of the world's best artists and athletes, there's good reason why Culture Kings is a well-loved brand. Their shopping experience is one-of-a-kind, with leading Australian DJs performing daily in-stores. However, as their brand grew, they needed to up the ante online. 

That's why Culture Kings partnered with OMG to grow their rankings, traffic and revenue. A custom SEO strategy skyrocketed their website and results within 12 months. See the results for yourself! 

Key problems

  • Need to ensure online experience mirrors the premium offline and in-store experience
  • Fierce competition in the streetwear and fashion industry
  • Want to get organic generating real revenue results and get better ROI
Case study date 23 October 2018

Type of services used

Our Approach.

The competition in fashion is fierce. That's why Culture Kings needed a hyper-targeted and custom digital strategy to deliver serious ROI. Strategic SEO ensured their website reached the right people at the right time, capturing customers first before their competitors. 

  • Technical and onsite SEO strategy for maximising search engine visibility
  • Website and content strategy for boost organic traffic and conversions
  • Targeted campaigns to boost website authority
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Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Culture Kings. 30% growth in organic traffic, YOY. 20% growth in organic revenue, YOY. Best of all, delivering a 300:1 ROI. And the results just keep getting better.

Digital done well with an expert team
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso
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First page visibility for explosive results.

In a competitive fashion industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'adidas', 'stussy', 'windbreaker' and 'nike air max'. 

Breaking down a winning digital strategy

01

Proven SEO strategies to skyrocket rankings, traffic and revenue

Culture Kings achieved first page visibility with a technical and onsite SEO strategy . Our expert consultants optimised the website from top to bottom. This means every page is attracting and converting new customers.

02

Comprehensive customer research to drive a targeted keyword strategy

By understanding the customer, our consultants aligned the Culture Kings website with the most profitable keywords. This strategy matched user intent and experience with the opportunity already in the market.

03

Targeted backlinks for boosting website authority and visibility

Backlinks are a big ranking factor, since they show Google that a website is trustworthy and worth sharing. Ongoing backlinking means the results keep getting better.

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