Online Marketing Gurus Named SEO Agency of the Year at the 2025 Global Agency Awards

OMG wins SEO agency of the year!!!!!!!!!!!!

We are proud to announce that Online Marketing Gurus (OMG) has been awarded SEO Agency of the Year at the 2025 Global Agency Awards; an honour that reflects the strength of our strategies, the expertise of our team, and the results we consistently deliver for our clients.

The Global Search Awards honour outstanding achievements in SEO, PPC, and content marketing on a global scale. Judged by an independent panel of industry experts, the awards recognise innovation, measurable impact, and strategic excellence in digital marketing.

“Being named SEO Agency of the Year is a huge win for the team,” said Jazmin Green, Global Head of SEO at OMG. “This award reflects everything we stand for: using data to drive decisions, pushing boundaries, and delivering real results for our clients. We’ve always aimed to lead the way in SEO, and this recognition validates our commitment to innovation, strategy, and performance.”

What Set Our Entry Apart

OMG has always approached SEO differently. In a highly competitive market dominated by holding groups and global networks, we’ve remained independent and stood out by backing every move with data, not opinion. In 2024, we scaled operations, doubled down on innovation, and delivered outstanding growth for our clients.

1. Strategic Growth in the Enterprise Space

Our objective was to grow our share of enterprise clients spending $100K–$200K annually, and we exceeded it. Enterprise now represents 20% of total revenue, with a 98.5% client retention rate, demonstrating the strength of our long-term, results-driven partnerships.

1. Technology-Driven Performance: Gurulytics

In 2024, we launched Gurulytics, our proprietary digital marketing intelligence platform. Backed by a AU$1 million investment, it moved from Beta testing to supporting over 1,000 clients. More than just a reporting tool, Gurulytics offers real-time data, predictive analytics, and actionable insights; empowering clients to make smarter, faster decisions.

1. Australia’s Pioneering SEO Data Study

We conducted one of the country’s most extensive SEO studies, analysing 125,000 data points from Google Search. The study uncovered fresh insights into actual click-through rates for position-one rankings and was featured in Campaign Middle East, reinforcing our position as a thought leader in SEO.

1. Digital Experience Transformation

We launched a full redesign of our Australian website, replacing a legacy interface with a modern, user-centric experience. The result: improved navigation, enhanced performance, and a more accurate reflection of our brand and capabilities.

Addressing Industry Challenges with Innovation

2024 was a year of transformation, not just for OMG, but for the entire online digital marketing landscape. From AI-driven search shifts to economic pressures, success required agility, upskilling, and strategic evolution.

We responded by:

• Completing 128 certifications across Google, Meta, Moz, and HubSpot
• Promoting 23 gurus, including 7 into leadership positions
• Achieving Platinum Partners with Google, Meta, and Pinterest
• Sending our Enterprise SEO team to MozCon to bring back the latest global insights and innovations

Client Success Stories: Demonstrating Real Impact

1. Elite Office Furniture

+87% Increase in Organic Sessions (Jan – Jun 2024)

Elite Office Furniture faced underperforming collection pages in organic search. Rather than rely on generic fixes, we crafted a strategic link-building plan targeting high-volume, low-competition opportunities. Conversion-focused FAQs and relevant content enhancements drove an increase in non-branded organic sessions — from 26,924 in January to 50,314 in June.

2. MagShop

+38.92% YoY Organic Sessions (May 2024–Jan 2025)

To help MagShop dominate the magazine subscription space, we secured high-authority backlinks to key pages and optimised high-converting content with rich, compelling overviews. The result: a significant boost in organic traffic from 102,337 to 142,166 sessions.

3. ScoliCare

+51.97% YoY Users | +46% Keyword Indexation (Feb–Sep 2024)

We developed a hyper-local SEO strategy for ScoliCare, building high-quality backlinks across location-based keywords and leveraging citations to boost trust signals. Total users jumped 51.97%, and indexed keywords grew from 791 to 1,154.

Looking Ahead

Receiving the SEO Agency of the Year award is both a privilege and a responsibility. As we grow, our focus remains clear: driving meaningful results, advancing strategic innovation, and delivering lasting value for our clients.

We thank our team, clients, and partners for their continued trust. This award belongs to all of us.

Want to see the SEO Agency of the Year in action? Contact us today and claim your FREE digital marketing audit.

About the author

Andrew Raso

Andrew Raso is the Founder & Global CEO of Online Marketing Gurus (OMG), one of Australia’s most successful independent digital agencies & a recognised leader in data-driven growth marketing. Featured by Commonwealth Bank for insights on AI in digital marketing. Since founding OMG in 2012 with just $500 & a vision to make world-class digital strategy accessible to every business, Andrew has scaled the company to a global team of more than 200 specialists operating across Australia, the U.S., Singapore and the UAE. Under his leadership, OMG has partnered with over 1,000 brands, including Vodafone, LG, Calvin Klein and Fujitsu, & earned 40+ industry awards for innovation & performance. A respected voice in digital transformation & modern entrepreneurship, Andrew is known for his straight-talking approach on Never Not Building podcast, about leadership, work ethic, a commitment to continuous learning, & an ability to turn insight into sustained commercial growth.