The Microsoft Ads Agency That Optimises for Your Revenue
- Google gets most of the budget, but it’s not the only place your customers search.
- Get Microsoft Advertising services that capture demand your competitors are ignoring.
- See what every click, lead and sale is actually worth in Gurulytics.
Your Microsoft Ads Audit Starts Here
Claim your free strategy valued at $4,000 today
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Your Customers Are Searching on Bing, LinkedIn Xbox and Microsoft Co-pilot. You’re Not There.
Google Is Getting All the Budget. Microsoft is Getting Ignored.
Most businesses treat Microsoft Advertising like an afterthought. That leaves a whole paid search channel under-tested, under-managed or missing completely. If your competitors are showing up there and you are not, they may be picking up demand you never see.
Your Paid Search Costs Keep Climbing.
Google Ads can work, but relying on one search platform gives you fewer options when CPCs rise. Microsoft Ads can create another path to high-intent traffic, especially when campaigns are built with proper tracking, keyword control and budget discipline.
You Do Not Know What Bing Ads Would Actually Return.
Maybe you have tested it before. Either way, the question is not whether Bing, LinkedIn, XBOX and Microsoft exists. It is whether a properly managed Microsoft Advertising campaign could bring in leads, sales or revenue at a cost that makes sense.
What we do
Microsoft Advertising Managed Like A Serious Growth Channel
Bing Ads can reach people who are already searching, where as Linkedin, Audience Network, CTV and XBOX on Microsoft’s network build brands. We manage it with the same discipline every paid channel deserves: clear strategy, clean tracking, tight targeting and budget decisions tied to commercial outcomes.
Search Campaigns Built Around Intent
We build campaigns for Microsoft Bing around the terms your customers actually use when they are ready to act. That means cleaner keyword groups, sharper ad copy and negative keywords that stop the wrong clicks before they burn budget.
PMax Campaigns With Margin in Mind
For eCommerce brands, Microsoft PMax needs more than a product feed and a budget and accounts for more than 41% of all EOFY search volume. We review structure, bids, product performance and search terms, so spend is guided by revenue, margin and real buying behaviour.
Performance Max With Human Oversight
Automation can help expand reach across Microsoft’s network, but it still needs direction. We manage the inputs, monitor the outputs and keep the campaign accountable to your goals, not just the platform’s recommendations.
Targeting That Cuts Waste
Location, device, schedule, audience and remarketing settings all affect where your money goes. We use those controls to focus spend on the searches and audiences across CTV, display and native which is most likely to produce qualified leads or profitable sales.
Tracking That Makes Decisions Clearer
You cannot improve what you cannot measure properly. We help set up and review conversion tracking so your campaign is judged on enquiries, sales, CPA, ROAS and revenue, not activity for activity’s sake.
Reporting Without the Guesswork
Gurulytics gives you a clearer view of spend, conversions and ROI, so you can see what changed, what worked and what needs attention next. No waiting for a monthly report to find out where the budget went.
Want to know how to scale on Microsoft Ads?
A poorly managed Microsoft Ads account looks almost identical to a well-managed one from the outside. The difference only becomes visible
when you look at what those conversions are actually worth. Your Microsoft Ads audit reviews campaign performance across the entire Microsoft network,
including connected TV, display, native and search. We go through your account and show you exactly
where the spend is going and what a properly structured campaign would return.
How It Works
From First Call to Smarter Microsoft
Ads Spend and Results
No black box. No vague deliverables. Here’s exactly what happens when you reach out, from day one to measurable revenue growth.
We look at your current paid media setup, business goals and whether Microsoft Advertising makes commercial sense for you.
Before spend moves, we make sure conversions are being measured properly. Bad tracking leads to bad decisions.
We define the campaign structure, target locations, keywords, audiences, budgets and conversion goals. Then recommend a budget split for connected TV, display, native and search across the Microsoft Ads network.
Search, CTV, Audience Network or Performance Max. Every campaign is built around intent, budget control and measurable outcomes.
We go live with clear budgets, negative keywords, conversion checks and performance benchmarks from day one. Our audience first approach will find the right customers across the Microsoft Ads network wherever they are browsing.
The first results tell us what people are searching, clicking and converting on. We use that data quickly.
Poor search terms, weak audiences and underperforming spend get reviewed before they quietly drain your budget. We adjust bids, copy, keywords, products and audiences based on what is actually producing value.
Gurulytics gives you a clear view of spend, conversions, CPA, ROAS and revenue without waiting for a generic report.
Scale, pause, test or rebuild. You get a clear recommendation based on performance, not platform guesswork.
Trusted by 1,000+ Clients
Whichever Industry You’re In, We’ve Run Microsoft Ads There.
In The Last 12-months We Delivered Our PPC Clients
6.6M+
website visitors
3.1M+
tracked conversions
$44M+
tracked revenue
Case Studies
Microsoft Ads Results Should Be Measured in Revenue, Not Activity
Good Microsoft Ads case studies do not hide behind clicks and impressions. They show what changed, what it returned and why the strategy worked. See how OMG helps Australian businesses turn paid media into clearer, more measurable growth.
How Gift Card Store Grew 99% More PPC Conversions YoY
Gift Card Store is Australia’s leading online provider of VISA prepaid gift cards. As a 100% Aussie owned and operated business, they’ve been in the business for 13 years now and counting.
99%
more PPC conversions YoY
211%
increase in conversion rate YoY
More Microsoft Ads Case Studies
+40%
Gift Card Store has been Australia’s leading prepaid gift card provider for over 20 years, since launching the country’s first prepaid cards in 2006, with their Mastercard and Visa gift cards accepted at over 37 million retailers worldwide and their EFTPOS range usable at 950,000+ stores across Australia.
Gift Card Store
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
41%
Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products, often new to the…
Kleva Range
Retail & E-Commerce
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
Beauty & Wellness
320%
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through technical SEO, data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1. About Hello Molly Hello Molly is one of Australia’s…
Hello Molly
Retail & E-Commerce
100%
Our digital growth map revealed TC Boxes’ opportunity. With a refined SEO, PPC, and social strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate. TC Boxes accelerated their growth with OMG’s integrated SEO, PPC, and social strategy. A powerful case of digital transformation for a leading Aussie ute storage brand.
TC Boxes
Automotive
Why Choose Us?
What Makes OMG Different From Other
Microsoft Ads Agencies
Microsoft Advertising should not be treated like a supplementary channel that gets checked once a month. It needs strategy, tracking,
testing and people who know how to turn paid search data into better budget decisions.
We Partner with the Best
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Google Premier Partner
#1 PPC agency for international growth awarded by Google
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Microsoft Premier Partner
Bing and Microsoft agency partner premier agency top 5
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ChatGPT Agency partner
ChatGPT agency partner first to launch in Australia
Four Things Our Competitors Can’t Replicate
Gurulytics: Real-Time Reporting
You should not have to wait until the end of the month to know where your budget went. Gurulytics gives you a clearer view of spend, conversions, CPA, ROAS and revenue, so every decision is easier to understand.
14 Years of Paid Media Data
We have managed thousands of campaigns across search, Shopping, social and performance media. That pattern library helps us spot wasted spend faster, test smarter and avoid the expensive mistakes other agencies are still learning from.
Lead quality is no longer out of sight.
You’re busy with the day to day operations and can’t afford expensive CRMs. The smaller CRMs don’t integrate with ad platforms easily.
Introducing Lead Scorer developed by OMG, a tool to help you see the leads we are driving & for you to give us the actionable insight we need to drive more of the leads you need.
Microsoft Advertising Specialists, Not Platform Generalists
Microsoft needs more than a copied Google Ads campaign and occasional checks. Our PPC specialists manage keywords, audiences, bids, Shopping feeds, tracking and optimisation with the focus Microsoft Advertising deserves.
Meet the Microsoft Ads Team
100+ PPC Specialists.
Microsoft Ads Specialists Who Know Where To Place Your Budget
Microsoft Advertising deserves more than a copied Google Ads campaign and a monthly check-in. Your account is managed by PPC experts who understand search intent, performance, conversion tracking and budget control. We listen first, build around your goals and keep you close to the work, so you know exactly what is happening and why.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Paid Search Manager
Jamie Swanson
Paid Media Manager
14+
years of paid media experience
1000+
clients supported globally
10,000+
Campaigns
150+
Industries
More paid media services
Other Paid Channels Worth Adding to Your Digital Marketing Strategy
Paid media breaks when every platform is managed like a separate bet. Google Ads, ChatGPT Ads, Meta, TikTok, LinkedIn and Microsoft all need a role in the same commercial journey. OMG connects the channel mix, budget decisions and reporting so you are not scaling one platform while another quietly drains spend.
Meta Ads
Your customers bounce between Facebook, Instagram, Messenger and WhatsApp interchangably. We follow them across all of it as one engine, with spend traced through to revenue in Gurulytics. Meta’s algorithm is built to optimise across all four together, and splitting them up leaves the strongest part of it on the table. Our Meta experts are here to help.
Google Ads
Search, Shopping, Performance Max, and YouTube managed by a Google Premier Partner. Built around your revenue, not Google’s metrics. Every campaign type, every placement, one specialist team.
ChatGPT Ads
AI-driven search is changing where buying decisions start. ChatGPT Ads is new to Australia and growing quickly. We are already building the content and authority structures that position our clients in ChatGPT and AI search results. When ChatGPT Ads launched, we were first to market.
Client Testimonials
What OMG Microsoft Ads Clients Actually Say
Here is what clients say after they can finally see where their paid spend is going.
Built By PPC Specialists, Backed By Serious Scale
Your Microsoft Advertising account is not handed to a generalist and forgotten. It is supported by PPC specialists all across Australia who understand campaign structure, search intent, tracking, reporting and budget control. You get a team that knows the platform, explains the work clearly and keeps every decision tied to performance.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About Microsoft Ads Management
Want to learn more? Here are some of the most common questions we hear day to day.
Yes. Bing Ads is the old name, and Microsoft Advertising is the current platform. The name changed, but many people still search for Bing Ads. A good Microsoft Ads agency should know both: the term your customers recognise and the platform your campaigns actually run through.
Microsoft Advertising is the umbrella platform for Microsoft Bing search ads, Shopping campaigns, Display, Video, CTV and Performance Max. Search is usually the starting point because it captures people already looking for what you offer. Shopping suits eCommerce. Display, Video and CTV can support visibility, remarketing and consideration
Yes. In most cases, that is the point and what we recommend. Google Ads often brings more search volume, but at a higher CPC cost. Microsoft Advertising can add another source of paid search traffic, another audience and another way to reduce your reliance on one platform. A Microsoft Ads agency should show you where it fits, not sell it as a replacement for Google.
A Microsoft Ads campaign can use keywords, location, device, schedule, audience, remarketing, customer list and product feed targeting, depending on the campaign type. The settings matter, but the strategy matters more. Targeting should reflect how your customers search, what they are worth and which clicks are likely to become revenue.
Yes. OMG manages Microsoft Shopping Ads for eCommerce brands. We look at the feed, product structure, search terms, bidding, margins and conversion data. Shopping campaigns do not just need traffic. They need product-level decisions that protect profit.
Track clicks, click-through rate, cost per click, conversion rate, cost per acquisition, revenue, ROAS and impression share. Clicks show activity. They do not prove performance. Strong Microsoft Ads management services should show what your spend returned, where budget is leaking and what should change next. That is the difference between reporting and useful reporting. Our Microsoft & Bing specialists keep the focus on commercial outcomes, not platform vanity metrics.
Your Microsoft Ads Account Has an Answer in It. Let’s Find It.
Your Microsoft Ads audit is included in a digital strategy worth $4,000 at no cost. We review where the spend is going, what your tracking is actually measuring and what a properly structured campaign could return. You leave knowing what to pause, what to rebuild and what to scale.
