Google Shopping That Turns Product Searches Into Sales.
- Google Shopping isn’t just about impressions, it’s about the right products at the right margin.
- Get Shopping campaigns built for profitability, not just revenue.
- See what’s actually driving growth with smarter feed optimisation, structure and reporting.
Ready to Grow Your Google Shopping?
Claim your free audit & strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Your Google Shopping Margin Isn’t Where It Should Be
You’re Optimising For Revenue, Not Profit
Performance Max is designed to maximise conversions, not your most profitable sales. Revenue can climb while margins quietly shrink, leaving your business working harder for less return.
Your Best Products Aren’t Getting Seen
Your product feed decides which products Google shows and which it ignores. Missing data, poor optimisation and feed errors can quietly reduce visibility without ever appearing in your campaign dashboard.
Performance Max Is A Black Box
Performance Max bundles Shopping, Display, YouTube and Search into one black box. The wins are real but the visibility is not: you cannot see which placements converted, which audiences won, or whether brand searches are being cannibalised.
What We Manage
Google Shopping Campaigns Built Around Margin.
Successful Google Shopping campaigns rely on two things: a high-quality product feed and a smart campaign structure.
We optimise both together, improving how your products appear in Google while directing more budget
towards the products that generate the strongest commercial returns.
Feed Optimisation That Improves Visibility
Your product feed determines whether Google shows your products in the first place. We optimise titles, categories, attributes and Merchant Center issues to improve visibility and help more shoppers find the right products.
Campaigns Built Around Margin and Intent
Not every sale is worth the same. We structure campaigns around your product margins and buying intent, directing more budget to profitable products while reducing spend on low-margin lines.
Performance Max, Managed Properly
Performance Max is powerful, but it still needs direction. We optimise audiences, creative, product feeds and campaign settings to improve performance while maintaining visibility into where your budget is working hardest.
See how much more profitable your Google Shopping
campaigns could be.
How It Works
From Product Feed To Profitable Growth
Google Shopping success starts long before someone clicks your ad. We optimise your product data, build campaigns
around profitability and continuously refine performance as your catalogue, competitors and Google’s algorithms evolve.
Your product feed is the foundation of every Shopping campaign. We improve titles, categories, attributes and Merchant Center health so Google can better understand your products and show them to the right shoppers.
Not every product deserves the same budget. We structure campaigns around product margins, buying intent and commercial value, helping your highest-value products receive the attention they deserve.
Shopping campaigns are never set and forget. We refine bids, feeds, campaign structure and Performance Max settings as new data comes in, helping you stay competitive while protecting profitability.
Trusted by 1,000+ Clients
Ecommerce, financial services, real estate, healthcare, professional services, education, automotive. We have managed PPC
campaigns across every major industry in Australia. When we build your channel mix, we draw on benchmarks from campaigns already run in your market.
In The Last 12-months We Delivered Our PPC Clients
6.6M+
website visitors
3.1M+
tracked conversions
$44M+
tracked revenue
Case Studies
See How We’ve Helped Retailers Grow Online
These case studies show how OMG has helped retailers and eCommerce brands improve visibility, increase sales and scale profitably through smarter digital marketing. The channels may differ, but the goal is always the same: sustainable commercial growth.
How Workscene Used PPC and Social To Skyrocket Return on Ad Spend
As one of Australia’s leading providers in workwear, safety gear and uniforms, for over 20 years, Workscene has developed an extensive understanding of the needs of tradies in the industry. Since the year 2000, the Aussie retailer has been committed to providing customers with outstanding service and quality products both in-store and online, servicing key…
47:1
ROAS for their Smart Shopping PPC campaign
468%
increase in PPC conversions YoY
More Paid Media Case Studies
+40%
Gift Card Store has been Australia’s leading prepaid gift card provider for over 20 years, since launching the country’s first prepaid cards in 2006, with their Mastercard and Visa gift cards accepted at over 37 million retailers worldwide and their EFTPOS range usable at 950,000+ stores across Australia.
Gift Card Store
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
41%
Kleva Range offers a diverse array of innovative home and lifestyle products. With a reputation for high-quality items designed to simplify everyday tasks, Kleva Range provides customers with products that deliver practical solutions to common problems. The company sought to boost its online sales and visibility, particularly for its unique products, often new to the…
Kleva Range
Retail & E-Commerce
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
Beauty & Wellness
320%
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through technical SEO, data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1. About Hello Molly Hello Molly is one of Australia’s…
Hello Molly
Retail & E-Commerce
100%
Our digital growth map revealed TC Boxes’ opportunity. With a refined SEO, PPC, and social strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate. TC Boxes accelerated their growth with OMG’s integrated SEO, PPC, and social strategy. A powerful case of digital transformation for a leading Aussie ute storage brand.
TC Boxes
Automotive
Why Choose Us?
Why OMG Is Uniquely Positioned To Manage Your Google Shopping
Google Shopping success isn’t just about bidding higher. It comes from combining feed optimisation, campaign structure and commercial strategy.
Backed by 14+ years of paid media experience, our specialists help retailers improve visibility, protect margins and turn
Shopping into a more profitable growth channel.
We Partner with the Best
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Google Premier Partner
#1 PPC agency for international growth awarded by Google
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Microsoft Premier Partner
Bing and Microsoft agency partner premier agency top 5
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ChatGPT Agency partner
ChatGPT agency partner first to launch in Australia
Three Things That Give You More Control
Gurulytics: One honest view of every paid channel.
Every platform flatters itself in its own reporting. Gurulytics connects them all and shows you what each channel cost, what it returned, and what to do with the budget next. Most businesses running paid media across multiple platforms have never seen this before.
Top 3% Of Google Agencies In Australia
Google Shopping changes constantly. As a Google Premier Partner, our specialists have direct platform support, early access to product updates and exclusive programs that help us solve problems faster and keep campaigns ahead of the curve.
Retail & eCommerce Specialists
Google Shopping isn’t just another PPC campaign. It sits at the intersection of paid media, product data and eCommerce. Our specialists understand how retailers grow profitably – not just how to generate more clicks.
Meet the Shopping Team
Shopping Specialists Who Read the Feed
Every Channel Covered. One Team Coordinating All of It.
Every OMG client works with specialists who manage feed quality, campaign structure and Performance Max behaviour as one workflow, and who connect that activity to what the business is actually keeping after costs.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Paid Search Manager
Jamie Swanson
Paid Media Manager
1,000+
Clients monthly
100+
PPC specialists
60+
Global industry awards
150+
Industries
More paid media services
Other Paid Channels Worth Adding to Your Digital Marketing Strategy
Paid media breaks when every platform is managed like a separate bet. Google Ads, ChatGPT Ads, Meta, TikTok, LinkedIn and Microsoft all need a role in the same commercial journey. OMG connects the channel mix, budget decisions and reporting so you are not scaling one platform while another quietly drains spend.
Meta Ads
Your customers bounce between Facebook, Instagram, Messenger and WhatsApp interchangably. We follow them across all of it as one engine, with spend traced through to revenue in Gurulytics. Meta’s algorithm is built to optimise across all four together, and splitting them up leaves the strongest part of it on the table. Our Meta experts are here to help.
Google Ads
Search, Shopping, Performance Max, and YouTube managed by a Google Premier Partner. Built around your revenue, not Google’s metrics. Every campaign type, every placement, one specialist team.
ChatGPT Ads
AI-driven search is changing where buying decisions start. ChatGPT Ads is new to Australia and growing quickly. We are already building the content and authority structures that position our clients in ChatGPT and AI search results. When ChatGPT Ads launched, we were first to market.
Client Testimonials
What OMG PPC Clients Actually Say
Here is what clients say after they can finally see where their paid spend is going.
Public, searchable and available before you call us.
Wayne Roberts
10/05/26
8 monkland Street
Josh
01/05/26
Awesome company to work with.
Jeanne Ciampa
09/04/26
Honestly this guy and his team are geniuses. Just started and already KNOW I am in good hands. Finally!!!
Andrew Watt
12/03/26
Nice work by Jonothan. Always helpful and always keeping us on top!
Kennedy Touet
05/03/26
We’ve had a great experience with Online Marketing Gurus managing our SEO and paid ads. The team is knowledgeable, responsive, and genuinely invested in helping the business grow with new ideas and initiatives. They provide clear reporting, great communication, and strategic insights that have helped improve our online visibility and lead generation. Highly recommend.
Julie Ghaly
02/03/26
We’ve had a fantastic experience working with Online Marketing Gurus, especially with AJ looking after us. They helped us create the website for our dental lab and made the entire process smooth and stress-free. AJ and the team are highly knowledgeable, easy to work with, and excellent with coordination. They really took the time to understand our industry and what we wanted to achieve, and translated that into a professional, polished website that we’re very proud of. Communication was clear and consistent throughout, and nothing ever felt too difficult or complicated. We truly appreciated their guidance and expertise. Highly recommend Online Marketing Gurus to anyone looking for a reliable and capable marketing team!
Jan Douglass
01/03/26
Have just started our SEO clean-up with OMG, and we are seeing results already! Looking forward to seeing what's possible over the coming months.
Alicia Wachowicz
01/03/26
We have absolutely loved working with Adam, Ella and the team at OMG. From day one, they have been incredibly generous with their knowledge, taking the time to truly educate us on SEO rather than just delivering a service behind the scenes. Their transparency, communication and willingness to explain the “why” behind strategy has empowered our team and given us real confidence in understanding our digital performance. They have done an exceptional job setting up and strengthening our SEO foundations, and we’ve seen our online presence and performance grow as a result. Their strategic thinking, attention to detail and proactive approach have made a genuine difference to our business. Adam, Ella and the broader OMG team are professional, responsive and genuinely invested in their clients’ success. We’re incredibly grateful for the expertise and support they’ve provided and would highly recommend them to any business looking to elevate their digital marketing.
Julian Clarkstone
27/02/26
Glad to work with Nacho and previously Harriet. We’ve tried and tested a few channels to find what works across our B2C and B2B offerings.
High-Performance PPC Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
Google Shopping Advertising
Want to learn more? Here are some of the most common questions we hear day to day.
Standard Shopping gives you direct control: you see search terms, set bids by product group and exclude what you do not want to bid on. Performance Max bundles Shopping, Display, YouTube and Search into one campaign that Google runs against goals, with limited visibility into the placement-level performance. Both have their place. We run them together where each does what it does best, rather than defaulting to one.
The common offenders are missing or mismatched GTINs, image quality, prohibited content flags, attribute conflicts, landing-page mismatches and broken category mappings. The Merchant Center surfaces every disapproval; nobody reads it. We audit the feed as a standard first step and fix the issues before any budget moves.
Yes. Merchant Center setup, feed audit and ongoing feed optimisation are part of how we run Shopping accounts, not separate add-ons. The campaign performance is downstream of the feed quality, and treating them as separate jobs leaves money on the table.
Often, yes, when it is given proper inputs: audience signals, exclusion lists, well-structured asset groups and brand-search carve-outs to stop cannibalising your own organic. Run with defaults and no controls, it eats budget on brand search and low-intent placements. We use it where it produces and Standard Shopping where we need control.
Yes, and most accounts should. Standard Shopping and Performance Max cover the product-feed side; Search covers query intent that Shopping does not capture; Performance Max picks up audiences across YouTube, Display and Discover. We build the structure so they hand customers between them rather than competing for the same conversion.
There is no universal answer because the right ROAS depends on your margin. A 4x ROAS on a 60% margin product is profitable; the same ROAS on a 15% margin product loses money. We set targets against contribution margin, not topline ROAS, so you can tell whether the spend is actually paying for itself.
Feed corrections show in days. Campaign learning typically takes 14 to 30 days for the algorithm to settle on a stable performance baseline, assuming enough conversion volume. Performance Max specifically wants 50+ conversions across the campaign before it starts optimising reliably. We sequence the launch so feed quality and tracking are right before the campaign clock starts.
Find Out Where Your Shopping Margin Is Leaking.
Your Google Shopping audit is included in a digital strategy worth $4,000 at no cost. We review your feed quality, your campaign structure, your Performance Max behaviour, your margin segmentation, and what a properly built account would actually return. No cost, no commitment.
