SEO Content Marketing Written to Convert
- Done right, content marketing is one of the cheapest ways to grow a business.
- Get content built from revenue, not a publishing calendar.
- Stop paying to keep a team busy. Start paying for pipeline.
Book a Content Strategy Session
Claim your free SEO content strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your Content Is Filling a Calendar, Not a Pipeline
Content without a commercial brief is one of the most expensive forms of marketing waste. The cost is paid in months of
writing time before the lack of return becomes obvious. A free strategy session audits what you have against the buyer journey
you are trying to build, and tells you what a quarter of properly briefed content would return.
You are publishing blogs nobody is reading.
Posts go up. Internal links get added. The content calendar stays full. Then you check the analytics and find half the posts ranking on page eight, the other half not indexed at all. A publishing rhythm is not the same thing as a content strategy.
Your content does not match what your buyers search for.
Most content briefs are written from inside the business, in the language the team uses internally. The buyer searches in plainer language and arrives at the page from a different angle than the brief assumed. When the content does not match the search, ranking is impossible and conversion is unlikely.
You cannot prove what content is doing for the business.
Your CEO asks what content is contributing to revenue. The honest answer involves a long explanation about brand awareness and attribution windows that nobody finds satisfying. The answer gets easier when the reporting connects every piece of content back to pipeline.
What we build
SEO Content Writing as a Full-Funnel Program
Most agencies do one slice of content marketing for SEO. They write but do not strategise.
They strategise but do not measure. They publish but do not distribute. We run the whole program: strategy,
production, distribution, measurement, all working from one brief.
A strategy built around your buyer’s funnel, not your publishing calendar
Every brief starts with where your buyers are in their decision, what they are searching for, and what they need to read before they convert. The strategy decides what each piece is for and what it should return. The calendar comes second.
Every format your funnel needs
Pillar pages, articles, case studies, whitepapers, video, email, social, landing page copy. Not every program needs every format. The strategy decides which formats your funnel is missing, and we produce them from one team rather than five.
Reporting that tells you what every piece is doing
Most content reporting tells you what got published. Ours tells you what each piece is doing in pipeline. Sessions, leads, opportunities and revenue tied back to the content that earned them, so what you show your CFO is a number rather than a story.
Not sure what your content is contributing
to the business?
How It Works
Your SEO Growth Strategy In Steps
The content marketing side of your SEO campaign, broken down month by month.
We review technical health, keyword performance, competitor gaps and conversion paths across 100+ data points. You get a clear picture of what is actually happening, ranked by what will produce the fastest commercial return.
Core Web Vitals, crawl errors, site architecture, priority pages and on-page optimisation are handled before new content or links move forward. This is the work most agencies skip because it does not show up in a traffic graph.
From there we produce content, build authority through DR60+ editorial links, and monitor technical health continuously. Gurulytics shows what has moved, what has not, and where the next opportunity sits.
New content for priority SEO keyword targets. Existing content refreshed where organic rankings have stalled.
Earned editorial links from DR60+ Australian and international publications. Every link is documented in Gurulytics.
Content structures and semantic entity mapping that get your business cited in AI-driven search results.
Continuous monitoring. Issues addressed before they affect rankings.
Live Gurulytics data. What has moved, what has not, and where the next opportunity sits.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
Content That Earned The Ranking And The Sale
Every content marketing case study we publish names the client, the program, the timeframe and what it returned in pipeline or revenue.
Underneath Calvin Klein’s Digital Success with eCommerce SEO
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
110%
increase YoY in organic traffic
97%
increase in overall rankings
for top 2 pages
More SEO Case Studies
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
33.5%
Intersport is one of Australia’s leading sports specialty retailers, offering a wide range of footwear, clothing, and equipment from the world’s biggest brands including Nike, Adidas, ASICS, Puma, and New Balance. With over 85 stores nationwide and a growing online presence, Intersport gives everyday Australians access to premium sports gear whether they shop in-store or…
Intersport
320%
Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.
Cohen Handler
Real Estate
124%
T2, a renowned global tea brand, crafts sustainably sourced, flavourful teas that inspire a vibrant tea lifestyle for enthusiasts worldwide. Born and brewed in the heart of Melbourne, T2 takes pride in creating top-quality teas that offer an unforgettable journey with every sip. Their drive for sustainability and innovation has made them a beloved name…
T2
Food & Beverage
1,429%
Located in Victoria, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with…
Turmerix
Beauty & Wellness
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
Why Choose Us?
What Makes OMG Different From Other
Content Marketing Agencies
Content agencies pitch volume. We pitch outcomes. The difference is whether the work is briefed around what your
business sells, or around a publishing calendar.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Four Things That Give You More Control Over Your Content Program
Gurulytics: Your Real-Time SEO Growth Dashboard
Every piece we publish is tracked in Gurulytics. Sessions, conversions, opportunities and revenue, tied back to the content that produced them. You see which content is earning its place in the program without waiting for a monthly report.
Strategy and execution under one program, not split across vendors
Most marketing managers have a strategist saying one thing, freelance writers producing another, and a paid media team distributing a third. We run the whole program. The brief, the writing, the distribution and the measurement all work from the same strategy.
Writers who know your category, not generalists with a brief in front of them.
Real depth comes from writers who understand what they are writing about. We brief category specialists who can interview the people who know your product and your customer (sales, engineering, merchandising, support, finance), then produce content with the depth your buyers expect. Not freelance generalists rewriting what is already on Google.
Reporting that ties every piece of content to pipeline.
Sessions are an input. Pipeline is the outcome. Gurulytics ties every published piece back to the pipeline it produced, so the answer to “what is content doing for the business” is a number rather than a story.
Meet the Content Team
The Team That Runs Your Content Like a Program
Strategists, writers, editors, video producers and distribution leads working from the same brief. The person planning your
content sits next to the person writing it,
the one distributing it and the one reporting back on what it returned.
1,000+
Clients monthly
100+
SEO specialists
30+
SEO industry awards
150+
Industries
Evidence-Driven SEO
Built on the TLC Framework: Technical,
Links, Content.
When SEO is underperforming, the problem usually sits in one of three places: the site cannot be read properly,
the content does not match commercial intent, or the business does not have enough authority to compete.
TLC is how OMG finds the gap and fixes it in the right order.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
What OMG Content Marketing Clients Say
Our clients say it better than we ever could.
Results-led SEO Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
SEO Content Marketing
Want to learn more? Here are some of the most common questions we hear day to day.
A content strategy mapped to your buyers’ funnel. Writing across every format your program needs: blogs, pillar pages, case studies, whitepapers, video, email, social and landing page copy. Distribution across owned, paid and earned channels. Measurement that ties every piece back to pipeline. The exact scope gets shaped in the free strategy session.
Copywriting is the act of writing. Content marketing is the strategy, brief, writing, optimisation and measurement that turns content into commercial outcomes. A copywriter writes what you ask for. A content marketing program tells you what to ask for in the first place.
You see early rankings and traffic in the first 6 months. Pipeline impact typically shows from month four onwards as the right traffic starts converting. Content marketing compounds: the program produces more in month twelve than in month two, because the work you publish now keeps earning long after it ships.
We handle both, with distribution scoped to each format. SEO content is built for organic discovery, so distribution is the SEO work itself. Long-form thought leadership, lead magnets and campaign assets get distributed across paid social, email and earned PR, depending on what each piece is for.
We tie every published piece to what it produced in pipeline. Gurulytics tracks sessions, leads, opportunities and revenue back to the content that earned them. The reporting answers the question every CFO is asking: which content is paying for itself and which is not.
Yes. Every onboard starts with a brand voice review and a brief that captures your existing tone, vocabulary and the things you do not say. Category-specialist writers do the writing, not generalists running it through AI. We share early drafts so the voice gets calibrated before volume kicks in, not after a quarter of content has gone live.
Yes. We brief category-aligned writers for each engagement. B2B and SaaS programs lean heavier on thought leadership, pillar content and sales enablement. Ecommerce programs lean into category content, product copy and conversion-focused buyer-stage assets. The strategy session establishes which mix your program needs.
Yes, and refresh work is usually one of the highest-ROI actions in our SEO strategies. We audit existing pages against what your buyers are searching for now and what your competitors have published since, then rebuild the pieces worth saving. Refreshed pages often outperform brand-new ones on the same topic.
Find Out What Your Content Could Be Doing for Pipeline
Book a 30-minute strategy session. We look at the content you have against the buyers you are trying to reach, and show you what a properly briefed program could return for your category.
