PPC Sydney

Captivate customers and capture as many sales as possible. Squeeze more revenue from your Pay-Per-Click budget. Partner with the PPC agency Sydney trusts to get real sales results.

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Pay Per Click (PPC) is the number one strategy to drive site traffic and conversion rates that would make anyone weep with joy. PPC is an online marketing tactic of bidding for keywords and paying the advertising channel each time someone clicks on your ad. So, if you want to drive a steady stream of qualified, buy-ready leads straight to your site, paid ads are for you.

The real power of PPC is unleashed when you get hyper-targeted. Squeeze more from every dollar you spend on PPC and capture more customers who are ready to buy. When you have expert Gurus on your campaigns, every single ad dollar will drive a return — even in even the most highly competitive industries.

What is pay per click (PPC) advertising?

Pay Per Click (PPC) is an online marketing method of driving traffic to your website by paying the advertising channel each time someone clicks on your ad. The most popular online advertising platform is Google Ads (formerly Google AdWords), which allows you to bid for keywords that users search for. There are other types of PPC advertising, such as display ads on websites, video ads on YouTube and search ads on Bing Ads.

The challenge is that the world of pay per click advertising moves fast. Keeping up with your campaign’s performance, the latest search engine updates and changes in the whole digital advertising landscape can be overwhelming. Especially if you don’t have dedicated time or resources. On top of this, PPC campaigns require constant monitoring and tweaking to get maximum conversion rates. Leave them to fester and your pay per click campaigns can easily become a black hole that hoovers up your dollars with little to show for it.

You need a super-tight PPC strategy that will deliver bankable returns without wasted ad spend. Don’t sink money into keywords that aren’t efficiently targeting prospective customers who are ready to buy. Go beyond keywords to look at your target demographic, their search intent, how they search, which devices they use, and when. By using this information, you can effectively craft ads and custom landing pages with relevant, razor-sharp messaging.

How effective is PPC advertising?

Ask any digital marketer to tell you the most cost-effective and fastest way to get amazing returns and they’ll say the same thing: PPC advertising. And they’d be right.
Pay per click is renowned for the mind-blowing results it delivers to businesses in a short time. True, SEO is great for long-term and market-leading wins. But if it’s rapid, high-converting results you want, PPC advertising is the go-to strategy.

Think about it: with PPC ads, you’re targeting people who are ready to buy. Potential customers browsing online with their credit card in hand. This is what’s known as “high intent”, and it can deliver astounding results. Fact: People who arrive at your website from Google Ads are 50% more likely to buy something than those who come through organic search (Unbounce). Google Ads are also excellent for brand exposure – they can boost brand awareness by as much as 80% (Google).

Are you a start-up? PPC is a cast-iron method to launch your brand from zero web presence to first-page supremacy. Local business? Tap into AdWords' geo-targeting capabilities and dominate the competition. Are you running a time-sensitive promotion or campaign? See how we can make your sales soar.

Take a look at some real-life examples. Sydney-based distillery Archie Rose Distilling Co. used hyper-targeted PPC campaigns to reach the most buy-ready customers with products they can’t resist. OMG created and optimised campaigns to produce 500% GROWTH in paid ROI.

PPC worked for an online pet store too. Using customised ad campaigns to capture customers at the right place, right time, OMG delivered a 220% INCREASE in conversion rate, a 1,000% INCREASE in click-through rate and a massive 40% INCREASE in transactions. That’s some serious ROI.

But here’s the thing: PPC success isn't just about bidding on the right keywords and writing compelling ad copy (though this is very important). Success comes from looking at the whole picture, including building a high Quality Score, creating custom landing pages, and making sure those landing pages are converting visitors a dime a dozen. Sound overwhelming? That’s when it pays to work with the PPC agency Sydney businesses trust to make things happen.

Why is OMG the best PPC Management Company in Sydney?

Because if there’s one thing we know how to do well, it’s how to squeeze the most out of every dollar you invest in PPC. We’re all about the ROI. Your ROI. Our PPC Sydney gurus are hardcore strategists who employ a huge variety of factors to create a watertight strategy that delivers maximum ROI. We don’t just analyse keywords – we delve deep into your target audience to find out what they are searching for, when and where. Then we put this vital data to work crafting Google ads and landing pages that compel your prospects to action. What happens next is the stuff every Sydney marketer dreams about: we lure buy-ready customers from the arms of your competition and straight to you.

Here’s the really important part. Once an ad gets switched on, we won’t leave it to fend for itself. That’s not our style. Unlike many other PPC Sydney teams, our gurus know that if you 'set and forget', you'll never extract the best from pay-per-click. That means you’re leaving valuable spending dollars out there for your competition to claim. Not with OMG! We monitor your PPC metrics like a hawk, then adjust your campaign to make sure we leave nothing for the competition. That’s what makes us different from any other PPC agency Sydney has to offer.

Our results speak for themselves. We helped a Sydney-based distillery create hyper-targeted and timely PPC campaigns to reach ready-to-buy customers with products they can’t resist. The results were incredible: a massive 500% growth in paid ROI.

Another Sydney client came to us ready to invest in more efficient and more effective PPC campaigns. Our gurus created PPC campaigns from the ground up and performed ongoing optimisation to get the maximum return for every dollar. The results? 84% more conversions, 90% increase in conversion rate, and 54% lower cost per conversion – within just 12 months!
It’s no coincidence that we’re the PPC agency Sydney relies on to add exceptional value to businesses of all types and sizes. Stop wasting your time and budget on non-performing keywords and visitors who have no intention to buy. With OMG on the case, you can weed out non-performing keywords, boost your quality score and win over Sydney spenders. The result? Your cost per click drops and your revenue soars.

Sydney PPC Services

You’ll achieve your business goals thanks to our never-say-die PPC services.

Google Adwords

Stop wasting money on non-converting clicks and get more sales. Make the world’s #1 search engine work harder and smarter for you.

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Bing Ads

Compete where your competition doesn’t. High performance Bing Ads allow you to spend less and convert more

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Google Shopping

Get ahead of the competition. Showcase your products to thousands of motivated customers. They’ll shop till YOU drop, so stay at the top.

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Remarketing

Stay front of mind with audiences most likely to buy and convert formerly ‘lost leads’ into customers through hyper-targeted remarketing

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Because trust is everything

If you're trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There's trust without transparency, which is why we keep in contact every step of the way. Detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more. You've got it all.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many Canberra companies see it as a gamble. It shouldn't be. Our aim is for everyone one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let's win together.

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

Trusted by leading companies

Join 1,000+ happy customers worldwide who are already using Online Marketing Gurus.

200+ Reviews rated

Sam Halcrow

Arcade Dev House

The Team at Online Marketing Gurus have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small but have yet to find a team as dynamic and consistent as OMG, keep up the good work guys. Big shout out to Elodie and Johnny

Jessy

The Dental Room

Highly recommended! Love the transparency and consistent communications by the OMG team. Thanks guys!

THR1VE

Roger Sampson - Head of Technology

We’ve used OMG for over a year and have seen great results and love the personal service.

Larrissa Cunningham

Sol Cleanse Collective

Very professional service, a dream to work with. Bonus props for their detailed monthly reporting which is super easy to understand - I would highly recommend working with OMG!

Leonard C.

Managing Director, Sydney Shade Sails

After my first meeting, I just knew they would do a good job. They had done their homework on my website and had things planned—I was there for the ride and to sign the check. They knew where they were taking me, like a confident taxi driver they knew the fastest routes without breaking the rules. They’re smart professionals—what you need around you in business.

Anna Mitsios

Naturopath and Founder of Edible Beauty

An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more. It has been refreshing to work with their results driven team and I highly recommend their services.

Adam Celestino

The Burdekin Rooms

Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after about 3 months of dealing with OMG and being show how much money we had been saving and how much more traffic we were generating through our website.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Is SEO or paid advertising more efficient?

The short answer is they’re better together! Our experience shows that PPC is at its most efficient when used as part of a great digital marketing strategy that includes search engine optimisation. Our work with online fashion company Hello Molly shows the incredible results this can bring. We delivered 6:1 ROI from Google Adwords Management alone! Bottom line: Work with an agency that understands and works across PPC, SEO, digital strategy, custom landing pages, social media advertising, and more, to unleash the true revenue-shifting benefits of online marketing.

How much does PPC cost?

Truth is, there’s no one-size-fits-all answer for PPC cost. It comes down to a heap of variables: How much are you willing to spend? What’s the average cost for clicks in your industry and location? What keywords do you want to target? What price are your competitors willing to pay? Remember, PPC is an auction. So how much you pay relies on supply and demand of the keywords. It’s worthwhile understanding the average cost per click for your industry, so you know how much you expect to spend each time a person clicks on your ad. Most industries fall in the range of $3 on average, with a few exceptions.

Rather than focusing on how much you think PPC should cost, focus on the level of experience and quality of the Sydney PPC agency you work with. That’s where you can really get the best value for money. Be wary of choosing the cheapest PPC agency Sydney has to offer. There are lots of PPC agencies that focus on being cheap, which often means they rely on set-and-forget campaigns that don’t get the best results for your marketing dollars. That’s not us. Our focus is on honest, straight-talking PPC campaigns that squeeze the most out of every dollar and help your business grow.

Are you a Google Partner?

Yes. We’re not just any Google Partner, we’re a Google Premier Partner, which means we’re recognised as the top tier of qualified PPC consultants. What does this mean for you? It means your PPC campaigns are in the hands of skilled PPC specialists who have extensive experience in Google Ads as well as Bing Ads, Google Shopping and Google Display Network (GDN). We’re certified to provide the most up-to-date strategies, insights and tactics to maximise opportunities for conversions. Bottom line? There's no better agency seal of approval for PPC and search marketing than becoming a Google Premier Partner.

Do you offer PPC training?

Yes. Our gurus are here to help businesses of all types and sizes unleash the power of PPC, SEO and SEM to reach their goals. We have extensive experience offering offer face-to-face workshops and training for our clients. You can also see our Gurus speak at the nation’s largest conferences. OMG co-founder Mez Homayunfard has taken the stage at Ragtrader, Mumbrella360 and more. Be sure to book your seat for the next gig! Why learn from us? OMG gurus have years of experience delivering real, measurable results for our clients. Take a look at our case studies – when you train with us, you're learning from the very same experts who achieved these results.

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PPC Sydney

Genius PPC strategies for explosive revenue growth.

Is SEO or paid advertising more efficient?

How much does PPC cost?

Are you a Google Partner?

Do you offer PPC training?