PPC Sydney

The short answer is they’re better together! Our experience shows that PPC is at its most efficient when used as part of a great digital marketing strategy that includes search engine optimisation. Our work with online fashion company Hello Molly shows the incredible results this can bring. We delivered 6:1 ROI from Google Adwords Management alone! Bottom line: Work with an agency that understands and works across PPC, SEO, digital strategy, custom landing pages, social media advertising, and more, to unleash the true revenue-shifting benefits of online marketing.

The challenge is that the world of pay per click advertising moves fast. Keeping up with your campaign’s performance, the latest search engine updates and changes in the whole digital advertising landscape can be overwhelming. Especially if you don’t have dedicated time or resources. On top of this, PPC campaigns require constant monitoring and tweaking to get maximum conversion rates. Leave them to fester and your pay per click campaigns can easily become a black hole that hoovers up your dollars with little to show for it.

You need a super-tight PPC strategy that will deliver bankable returns without wasted ad spend. Don’t sink money into keywords that aren’t efficiently targeting prospective customers who are ready to buy. Go beyond keywords to look at your target demographic, their search intent, how they search, which devices they use, and when. By using this information, you can effectively craft ads and custom landing pages with relevant, razor-sharp messaging.

Truth is, there’s no one-size-fits-all answer for PPC cost. It comes down to a heap of variables: How much are you willing to spend? What’s the average cost for clicks in your industry and location? What keywords do you want to target? What price are your competitors willing to pay? Remember, PPC is an auction. So how much you pay relies on supply and demand of the keywords. It’s worthwhile understanding the average cost per click for your industry, so you know how much you expect to spend each time a person clicks on your ad. Most industries fall in the range of $3 on average, with a few exceptions.

Rather than focusing on how much you think PPC should cost, focus on the level of experience and quality of the Sydney PPC agency you work with. That’s where you can really get the best value for money. Be wary of choosing the cheapest PPC agency Sydney has to offer. There are lots of PPC agencies that focus on being cheap, which often means they rely on set-and-forget campaigns that don’t get the best results for your marketing dollars. That’s not us. Our focus is on honest, straight-talking PPC campaigns that squeeze the most out of every dollar and help your business grow.

Ask any digital marketer to tell you the most cost-effective and fastest way to get amazing returns and they’ll say the same thing: PPC advertising. And they’d be right.
Pay per click is renowned for the mind-blowing results it delivers to businesses in a short time. True, SEO is great for long-term and market-leading wins. But if it’s rapid, high-converting results you want, PPC advertising is the go-to strategy.

Think about it: with PPC ads, you’re targeting people who are ready to buy. Potential customers browsing online with their credit card in hand. This is what’s known as “high intent”, and it can deliver astounding results. Fact: People who arrive at your website from Google Ads are 50% more likely to buy something than those who come through organic search (Unbounce). Google Ads are also excellent for brand exposure – they can boost brand awareness by as much as 80% (Google).

Are you a start-up? PPC is a cast-iron method to launch your brand from zero web presence to first-page supremacy. Local business? Tap into AdWords’ geo-targeting capabilities and dominate the competition. Are you running a time-sensitive promotion or campaign? See how we can make your sales soar.

Take a look at some real-life examples. Sydney-based distillery Archie Rose Distilling Co. used hyper-targeted PPC campaigns to reach the most buy-ready customers with products they can’t resist. OMG created and optimised campaigns to produce 500% GROWTH in paid ROI.

PPC worked for an online pet store too. Using customised ad campaigns to capture customers at the right place, right time, OMG delivered a 220% INCREASE in conversion rate, a 1,000% INCREASE in click-through rate and a massive 40% INCREASE in transactions. That’s some serious ROI.

But here’s the thing: PPC success isn’t just about bidding on the right keywords and writing compelling ad copy (though this is very important). Success comes from looking at the whole picture, including building a high Quality Score, creating custom landing pages, and making sure those landing pages are converting visitors a dime a dozen. Sound overwhelming? That’s when it pays to work with the PPC agency Sydney businesses trust to make things happen.

Yes. We’re not just any Google Partner, we’re a Google Premier Partner, which means we’re recognised as the top tier of qualified PPC consultants. What does this mean for you? It means your PPC campaigns are in the hands of skilled PPC specialists who have extensive experience in Google Ads as well as Bing Ads, Google Shopping and Google Display Network (GDN). We’re certified to provide the most up-to-date strategies, insights and tactics to maximise opportunities for conversions. Bottom line? There’s no better agency seal of approval for PPC and search marketing than becoming a Google Premier Partner.

Yes. Our gurus are here to help businesses of all types and sizes unleash the power of PPC, SEO and SEM to reach their goals. We have extensive experience offering offer face-to-face workshops and training for our clients. You can also see our Gurus speak at the nation’s largest conferences. OMG co-founder Mez Homayunfard has taken the stage at Ragtrader, Mumbrella360 and more. Be sure to book your seat for the next gig! Why learn from us? OMG gurus have years of experience delivering real, measurable results for our clients. Take a look at our case studies – when you train with us, you’re learning from the very same experts who achieved these results.

Because if there’s one thing we know how to do well, it’s how to squeeze the most out of every dollar you invest in PPC. We’re all about the ROI. Your ROI. Our PPC Sydney gurus are hardcore strategists who employ a huge variety of factors to create a watertight strategy that delivers maximum ROI. We don’t just analyse keywords – we delve deep into your target audience to find out what they are searching for, when and where. Then we put this vital data to work crafting Google ads and landing pages that compel your prospects to action. What happens next is the stuff every Sydney marketer dreams about: we lure buy-ready customers from the arms of your competition and straight to you.

Here’s the really important part. Once an ad gets switched on, we won’t leave it to fend for itself. That’s not our style. Unlike many other PPC Sydney teams, our gurus know that if you ‘set and forget’, you’ll never extract the best from pay-per-click. That means you’re leaving valuable spending dollars out there for your competition to claim. Not with OMG! We monitor your PPC metrics like a hawk, then adjust your campaign to make sure we leave nothing for the competition. That’s what makes us different from any other PPC agency Sydney has to offer.

Our results speak for themselves. We helped a Sydney-based distillery create hyper-targeted and timely PPC campaigns to reach ready-to-buy customers with products they can’t resist. The results were incredible: a massive 500% growth in paid ROI.

Another Sydney client came to us ready to invest in more efficient and more effective PPC campaigns. Our gurus created PPC campaigns from the ground up and performed ongoing optimisation to get the maximum return for every dollar. The results? 84% more conversions, 90% increase in conversion rate, and 54% lower cost per conversion – within just 12 months!
It’s no coincidence that we’re the PPC agency Sydney relies on to add exceptional value to businesses of all types and sizes. Stop wasting your time and budget on non-performing keywords and visitors who have no intention to buy. With OMG on the case, you can weed out non-performing keywords, boost your quality score and win over Sydney spenders. The result? Your cost per click drops and your revenue soars. Combine this with our SEO Sydney services and you will achieve the best outcome.