Case Studies

Carla Zampatti is one of Australia’s most recognised fashion houses, with more than five decades of design heritage and a reputation for premium womenswear and occasion dressing. That strong brand equity was already translating into highly efficient performance on Meta, giving us a clear challenge for the next stage of growth: increase purchase volume while…

Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.

Since October 2024, Proximity Plumbing and Online Marketing Gurus have partnered on a high-impact SEO campaign that delivered standout results. Top-three keyword positions grew from 20 to 154+, while “Plumber Sydney” climbed from Page 4 to the #1 spot on Google.

A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.

AI Overviews now decide which suppliers get seen. Safety Xpress had limited presence in them. OMG’s Generative Engine Optimisation strategy made the brand a primary source for Google’s AI and grew AI Overview share of voice 59% in six months.

Since 2025, OMG’s SEO and GEO strategy has revived stagnant organic performance for Monash Online, the fully online postgraduate arm of a top 50 global university, growing non-branded visibility and organic sessions across priority psychology and data science course pages.