Case Studies

TENGA EU is the European arm of TENGA, a wellness brand known for premium self-care products and innovation-led design. Europe is a harder market: heavy regulation, privacy limits on conversion tracking, and cultural nuance shaping consumer acceptance. Germany, France, Spain and Italy were underperforming, held back by English-first creative that drove inconsistent ROAS and inefficient…

In 2025, Taking Shape, Australia and New Zealand’s leading plus-size fashion retailer, faced softening demand, volatile tariffs, and competitors discounting aggressively to hold share. Online Marketing Gurus was briefed to go beyond sustaining 2024’s momentum and deliver a step-change through Google Ads: scale aggressively without sacrificing profitability.

Scorptec is one of Australia’s most established technology retailers, trusted by gamers, creators, and everyday buyers for PCs, laptops, components, and peripherals. That trust matters, but in technology retail, it is rarely where the journey begins. Most customers start with non-branded searches. They compare products, specifications, and prices, narrowing their shortlist long before committing to…

Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market

Carla Zampatti is one of Australia’s most recognised fashion houses, with more than five decades of design heritage and a reputation for premium womenswear and occasion dressing. That strong brand equity was already translating into highly efficient performance on Meta, giving us a clear challenge for the next stage of growth: increase purchase volume while…

Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.